or


[08/14/06 - 12:00 AM]
Hallmark Channel Launches Its Most Significant Local Ad Sales Promotion to Date to Support the Network's U.S. Television Premiere of "March of the Penguins," Saturday, November 25

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES ITS MOST SIGNIFICANT LOCAL AD SALES PROMOTION TO DATE TO SUPPORT THE NETWORK�S U.S. TELEVISION PREMIERE OF �MARCH OF THE PENGUINS,� SATURDAY, NOVEMBER 25

Promotion Targets Top 25 Markets and Awards a Consumer Trip for Four in Each Participating Market

Prizes Also Awarded to Local Advertisers and Account Executives

Hallmark Channel has designed its largest and first-ever time-locked local ad sales promotion in support of the network�s exclusive U.S. television premiere of the Academy Award�-winning feature film , �March of the Penguins,� narrated by Academy Award� winner Morgan Freeman (�Million Dollar Baby�). The movie will debut on the channel on Saturday, November 25 (9 p.m., ET/PT), launching the network�s annual Holiday season. Hallmark Channel is known for its holiday fare, including premiere original movies, feature films and large-scale affiliate and consumer promotions, which combined have historically lead the network to year-end ratings highs.

�We wanted to kick off our first significant LAS promotion with the groundbreaking Warner Bros. acquisition featuring 39 films,� said Janice Arouh, Senior Vice President, Network Distribution & Service, Hallmark Channel and Hallmark Movie Channel. �March of the Penguins� is just one of many contemporary titles from this collection that compliment Hallmark Channel�s powerful programming line up of original movies and enduring series. Our affiliates will have an exclusive opportunity to attach their brand to the U.S. television premiere of an Academy Award�-winning film.�

Hallmark Channel continues to be a leader in ad effectiveness for the fifth straight year. This promotion reinforces the network�s strong advertising environment where 40% of viewers feel more positive about a company, product and/or service because it advertises on Hallmark Channel. (Source: Opinion Research Awareness Tracking study, Dec �05)

�This promotion is the result of meaningful discussions with our ad sales affiliates who have asked for a three-pronged approach to campaigns: prizing for consumers, advertisers and account executives,� continued Arouh. �We�re thrilled to be able to make this commitment to help drive our affiliates� ad sales success.�

The promotion runs from November 12 through 25 and is available to LAS affiliates in the top 25 markets. Those participating will agree to run cross channel, taggable, tune-in spots (:15/:15) to herald the �March of the Penguins� premiere on Hallmark Channel and deliver the local advertiser�s message. The network will award a grand prize in each of the 25 markets for affiliates� customers: an all-expense paid trip for four to San Diego, including round-trip airfare, hotel accommodations, $500 spending cash, rental car, passes to area parks (SeaWorld�, San Diego Zoo� and Wild Animal Park�) and an exclusive penguins experience at SeaWorld�.

In addition to rewarding consumers, Hallmark Channel will award a $100 Premiere Choice Award� gift card to all local account executives that successfully sell-in the promotion to an exclusive local retail advertiser. The network will also give away two grand prize trips to local advertisers that agree to run the promotion within the eligible 25 markets, through a random drawing.

To help local affiliates sell the promotion to their advertising clients, Hallmark Channel will provide them with a Marketing Toolkit of added-value elements. In addition to the cross-channel spot, the Marketing Toolkit will contain branded point-ofsale entry materials and web tools to create awareness and drive tune in.

Hallmark Channel will further support its �March of the Penguins� premiere via a consumer marketing campaign featuring on-air spots, online messaging and in-store displays at over 4,000 Hallmark Gold Crown� stores.

�March of the Penguins� tells the tale of the unique survival habits of Antarctica�s Emperor Penguins, and is the crown jewel in an extensive package of boxoffice hits Hallmark Channel has acquired from Warner Bros. Domestic Cable Distribution. The package also includes �Troy,� �Miss Congeniality,� �The In-Laws,� �Hearts In Atlantis,� �Kangaroo Jack,� �Phantom of the Opera,� �New York Minute,� �Felicity: An American Girl Adventure� and �Samantha: An American Girl Holiday,� among others.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 74 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. It consistently ranks in the Top 10 in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.





  [august 2006]  
S
M
T
W
T
F
S
  


· FELICITY: AN AMERICAN GIRL ADVENTURE (WB)
· SAMANTHA: AN AMERICAN GIRL HOLIDAY (WB)





[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.

[09/26/16 - 11:06 AM]
TNT Orders "Hinges" Pilot from Executive Producer/Writer Janine Sherman Barrois and Executive Producer John Wells
A series that provocatively and humorously dissects middle-class suburbia, "Hinges" follows two sets of neighbors whose lives are dramatically changed in the wake of a scandal that rocks the community.

[09/26/16 - 11:01 AM]
History's New Unscripted Series "Lone Star Restoration" Premieres Monday, October 3 at 10 pm ET/PT
The network has teamed up with Texas based restoration expert, Brent Hull, and his company Hull Historical in a new eight episode series.

[09/26/16 - 10:49 AM]
Nerdist's Kyle Hill Named Host of Science Channel's "MythBusters: The Search"
The all-new series features the next generation of fearless contenders with killer build skills, science smarts and nerves of steel, ready to be judged each week as they bust myths and vie for the win in becoming the next myth-busting superstars.

[09/26/16 - 10:04 AM]
Science Channel Celebrates 20th Anniversary with Science Super Heroes
Recognizing the science superstars all around us, the new Science Super Heroes initiative recognizes individuals who are furthering science in local communities across the country.

[09/26/16 - 09:51 AM]
FX Productions Lands Exclusive Overall TV Production Deal With Emmy(R) Award Winning Writer and Producer D.V. DeVincentis
DeVincentis won two Emmy awards on "The People v. O.J. Simpson: American Crime Story" (producer and writer).

[09/26/16 - 09:49 AM]
Travel Channel's Jack Maxwell Discovers America's Unique Watering Holes in "Booze Traveler: Best Bars"
The two specials follow Jack Maxwell as he hunts down prohibition-style bars hidden from view, as well as bars with spectacular and unforgettable views.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 09:06 AM]
Video: "Marriage Boot Camp: Reality Stars" Releases Season 6 Supertease Featuring Brand New Cast!
On this groundbreaking season, shocking secrets spin Boot Camp out of control as five famous couples fight to save their broken relationships.

[09/26/16 - 08:49 AM]
A&E Network's Emmy-Winning Docuseries "Born This Way" Renewed for a Third Season
In addition to the Emmy win, earlier this year the show was chosen as one of six honorees for the 2016 Television Academy Honors, an award that recognizes television programming that inspires, informs and motivates.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/26/16 - 08:04 AM]
Soul Train Weekend 2016 to Take Over Mandalay Bay November 3-6
The four-day weekend of events will include intimate performances, electrifying concerts, an outdoor day party and exclusive late night parties - all leading up to the 2016 Soul Train Awards.

[09/26/16 - 08:02 AM]
MTV Brings Back "TRL" for One Day Only as "Total Registration Live" to Encourage Voter Registration Tuesday, September 27 at 6:00PM ET/PT
The one-hour live show will simulcast on MTV.com, the MTV App, MTV's Facebook and YouTube pages, and ElectThis.com.