or


[08/16/06 - 12:00 AM]
ABC Entertainement Announces Retail Media Advertising and Content Deal with Instore Broadcasting Network and Kroger

[via press release from ABC]

ABC ENTERTAINEMENT ANNOUNCES RETAIL MEDIA ADVERTISING AND CONTENT DEAL WITH INSTORE BROADCASTING NETWORK AND KROGER

ABC Television Network has signed an agreement with InStore Broadcasting Network (IBN) making ABC a major advertiser and content provider on the IBN/Kroger Co. InStore PerfectMedia� Television/Video Network through the purchase of tune-in promotional spots through 2009 announced Michael Benson and Marla Provencio, co-senior vice presidents, Marketing, ABC Entertainment. Millions of Kroger customers will be exposed to unique content and messaging provided by ABC via monitors located at the checkout.

As a charter partner, ABC has exclusive rights to deliver its messages and made-for-store video content to supermarkets and multi-department stores owned by Kroger Co. in which IBN exclusively provides in-store media. Kroger Co., one of the nation�s largest retail grocery chains, operates (either directly or through its subsidiaries) Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, City Markets, Smith�s and Smith�s Marketplace, Fry�s and Fry�s Marketplace, Dillons and QFC stores.

�We�re always looking for new and innovative ways to connect with the audience. Partnering with IBN and Kroger Co. allows us to meet that goal and affords us the opportunity to introduce our content in a unique, enjoyable and organic way,� said Michael Benson, senior vice president, Marketing, ABC Entertainment. �This is broad-reaching platform that will benefit Kroger, ABC and ultimately the consumers with compelling, entertaining programming.�

�The exclusive aspects of our agreement with Kroger provide us with a great competitive advantage in introducing new shows and other programming to a vast audience,� added Marla Provencio, senior vice president, Marketing, ABC Entertainment. �This is a natural venue for us to reach an audience that is predisposed to watching television when they arrive home from the grocery store.�

�First and foremost, we know that the ABC content will be just right for the shoppers,� said Robert Brazell, IBN Chief Executive Officer. �Research will play a critical role in making absolutely certain that Kroger customers like the programming and find it valuable for information and for entertainment. We think this is a very significant distinction in the approach. Whether the content is informational or entertaining, the customer experience with Kroger stores will be enhanced because it will relate directly to the time and place where it is being viewed.�

Kroger�s vice president of Marketing, Evan Anthony said, �We trust the ABC brand and their commitment to this relationship is important. We know that our customer�s needs will come first in determining what kind of content is being developed and displayed. The checkout channel is the ideal area for appropriate entertainment and information. We have enjoyed a very strong relationship with ABC and look forward to continuing the relationship through our in-store television network.�

IBN PerfecMedia� combines overhead audio with multiple video channels inside a store to deliver synchronized, informative content for shoppers. The PerfectMedia� network can deliver content to specific zip codes, designated market areas (DMAs) and individual stores, thereby affording ABC an opportunity to present their messages to shoppers locally, regionally and nationally.

About ABC:

ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like �Desperate Housewives,� �Lost,� �Grey�s Anatomy,� Extreme Home Makeover: Home Edition,� �Boston Legal,� �According to Jim,� �George Lopez,� �Dancing with the Stars,� �America�s Funniest Home Videos,� �Supernanny,� and �Wife Swap.� In Late-Night, �Jimmy Kimmel Live� celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.

About IBN:

The InStore Broadcasting Network is the largest retail media network in the United States. IBN is also the world�s first and only retail network which is measured and evaluated using traditional media metrics. The IBN network encompasses 1 billion shopper visits each month in more than 17,000 grocery and drug stores throughout the US and Canada. IBN deploys proprietary, patented technology and systems comprising �PerfectMedia�,� a uniquely synchronized and integrated media combination including audio, video, and other digital targeting technologies and methods. IBN recently partnered with retail giant Kroger to install a sophisticated multi-media network deployment across the 2,550 store chain and to provide third-party advertising and retailer-specific content. IBN also recently announced a synchronized in-store digital media agreement with Duane Reade, the largest chain drug retailer in New York City. More information is available at www.ibnads.com.

About Kroger:

Headquartered in Cincinnati, Ohio, Kroger is one of the nation�s largest retail grocery chains. At the end of the first quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,483 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith�s and Smith�s Marketplace, Fry�s and Fry�s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 783 convenience stores, 423 fine jewelry stores, 593 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOSTON LEGAL (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GEORGE LOPEZ SHOW, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)









[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 01:32 PM]
Pete Rose Serves FOX Sports as Guest Analyst
In his television role, Rose provides analysis and insight for FOX Sports' pregame and postgame shows as part of its presentation of regular-season MLB games on both FOX and FOX Sports 1.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.