or


[08/21/06 - 12:00 AM]
FOX Broadcasting Company "Blinks" First!

[via press release from FOX]

FOX BROADCASTING COMPANY "BLINKS" FIRST!

National Radio Campaign on Clear Channel Radio Stations is First to Use Shortest Length Spots Entertainment Company Builds on Breakthrough Campaign for Last Season's "24" Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS

LOS ANGELES, SAN ANTONIO � August 21, 2006 � Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use "blinks"- the shortest-length radio spots available.

Conceived by, and running exclusively on 1100 Clear Channel Radio stations, "blinks" now move from hot advertising concepts to reality. The first "blinks" � running every hour from 6 a.m. to 7 p.m. � support tonight's premiere of PRISON BREAK. Next up will be "blinks" for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.

The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The "blinks" created for each FOX premiere were a collaborative effort between Clear Channel Radio's Creative Services Group and Fox Broadcasting's radio promotion team.

Clear Channel Radio created the astonishingly short ads as tools for established brands to both reinforce their identity as well as create a fresh way to communicate with their most loyal customers. The ultra-short spots are most effectively used in combination with other length spots.

* Breaking new ground again

"FOX is again breaking new ground in the promotion of its shows with these fun 'blink' spots," said Kaye Bentley, Senior Vice President, Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."

FOX and Clear Channel Radio previously collaborated on radio advertising for FOX's popular series, 24. FOX stepped up to become one of the first advertisers last year to use hourly :30 radio spots over a 24-hour period, which featured a countdown for the season premiere episode of "24."

"FOX is carving out new territory with "blinks" and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative original and surprising."

Clear Channel Radio's award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/ .

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the No. 1 network for the second consecutive season among Adults 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· HOUSE (FOX)
· PRISON BREAK (FOX)
· SIMPSONS, THE (FOX)











[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 01:40 PM]
Hulu's "The Hotwives of Las Vegas" Cast Announced
The second season is set to premiere exclusively on Hulu and Hulu Plus with episodes to stream weekly starting on Tuesday, August 18.

[05/21/15 - 01:01 PM]
Video: Watch Your Pack! MTV's "Teen Wolf" Season Five Trailer Has Arrived!
Look for the special two night premiere on Monday, June 29 and Tuesday, June 30.

[05/21/15 - 11:21 AM]
The World Premiere of "Jeff Ross Roasts Criminals: Live at Brazos County Jail" Debuts June 13 at 11 p.m. ET/PT on Comedy Central
For fans that can't wait for Ross' new material, the special will be available on June 13 on CC: Stand-Up Direct.

[05/21/15 - 11:04 AM]
Special Companion Piece Editions of "Extreme Weight Loss" -- "Love Can't Weight" -- To Premiere June 23 on ABC
David Tutera, Rocco DiSpirito and "Duff" Goldman will guest star as part of the couple's "Wedding Dream Team."

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 10:12 AM]
TLC Signs on for a New Season of "Our Little Family"
The network ordered eight hour-long episodes and a one-hour special with the family answering behind-the-scenes questions, slated to premiere in September 2015.

[05/21/15 - 09:14 AM]
HGTV and DIY Network Renew Five Series
The former's "Island Life" and "Island Hunters" and the latter's "Texas Flip and Move," "Garage Gold" and "Building Alaska" are all due back.

[05/21/15 - 09:02 AM]
USA Network to Air Academy Award(R)-Winning Film "Born on the Fourth of July" with an Introduction by Academy Award-Nominated Actor Tom Cruise
In commemoration of Memorial Day, the groundbreaking film will air on USA Network, Saturday, May 23 at 7/6c and feature a special, new introduction from lead actor Tom Cruise.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:24 AM]
Fan-Driven Programming Marathon & Twitter Party Planned for "Fixer Upper" on Memorial Day Weekend
In addition, fans of the series can live tweet with stars Chip and Joanna Gaines from 7 p. m. to 8 p.m. ET/PT using #FixerUpper.