or


[08/21/06 - 12:00 AM]
FOX Broadcasting Company "Blinks" First!

[via press release from FOX]

FOX BROADCASTING COMPANY "BLINKS" FIRST!

National Radio Campaign on Clear Channel Radio Stations is First to Use Shortest Length Spots Entertainment Company Builds on Breakthrough Campaign for Last Season's "24" Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS

LOS ANGELES, SAN ANTONIO � August 21, 2006 � Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use "blinks"- the shortest-length radio spots available.

Conceived by, and running exclusively on 1100 Clear Channel Radio stations, "blinks" now move from hot advertising concepts to reality. The first "blinks" � running every hour from 6 a.m. to 7 p.m. � support tonight's premiere of PRISON BREAK. Next up will be "blinks" for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.

The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The "blinks" created for each FOX premiere were a collaborative effort between Clear Channel Radio's Creative Services Group and Fox Broadcasting's radio promotion team.

Clear Channel Radio created the astonishingly short ads as tools for established brands to both reinforce their identity as well as create a fresh way to communicate with their most loyal customers. The ultra-short spots are most effectively used in combination with other length spots.

* Breaking new ground again

"FOX is again breaking new ground in the promotion of its shows with these fun 'blink' spots," said Kaye Bentley, Senior Vice President, Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."

FOX and Clear Channel Radio previously collaborated on radio advertising for FOX's popular series, 24. FOX stepped up to become one of the first advertisers last year to use hourly :30 radio spots over a 24-hour period, which featured a countdown for the season premiere episode of "24."

"FOX is carving out new territory with "blinks" and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative original and surprising."

Clear Channel Radio's award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/ .

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the No. 1 network for the second consecutive season among Adults 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· HOUSE (FOX)
· PRISON BREAK (FOX)
· SIMPSONS, THE (FOX)





[07/15/18 - 08:12 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with FOX
The Alphabet tops both charts on a very modest evening.

[07/14/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos in Low Key Night
The Peacock narrowly edges ABC and CBS among adults 18-49 last night.

[07/13/18 - 11:46 PM]
Development Update: Thursday-Friday, July 12-13
Updates include: Starz renews "Sweetbitter" for second season; Yvette Nicole Brown to guest host "Talking Dead" for AMC; and Rich Sommer joins the cast of The CW's "In the Dark."

[07/13/18 - 11:11 AM]
Dive Into the Water and Get Inside the Minds of the World's Most Formidable Sharks in "Shark Squad"
The three-part series launches today on Smithsonian Earth.

[07/13/18 - 11:05 AM]
More Tears, More Fab Five - The Emmy(R)-Nominated "Queer Eye" Gets Third Season Pick Up
The eight-episode third season begins production in Kansas City, MO on July 16.

[07/13/18 - 10:48 AM]
Video: "Casual" Official Trailer - The Final Season - A Hulu Original
All eight episodes will premiere on Tuesday, July 31.

[07/13/18 - 10:40 AM]
HBO Gives Series Order to Joss Whedon Drama "The Nevers"
The series is an epic science fiction drama about a gang of Victorian women who find themselves with unusual abilities, relentless enemies, and a mission that might change the world.

[07/13/18 - 10:00 AM]
Elite Military Weapons Maker Kevin "Mad Dog" McClung to Star in All-New Discovery Channel Series "Mad Dog Made" Produced by Rogue Atlas in Association with Lionsgate
This new series is packed with one-of-a-kind builds and kicks off with a lifesaving device that reinvents the "Jaws of Life" and is used to rescue victims from motor accidents.

[07/13/18 - 09:22 AM]
ABC to Flip "The Gong Show," "Take Two" Next Thursday, July 19
"Take Two" will lead off the night at 8:00/7:00c on said date with "The Gong Show" at 10:00/9:00c.

[07/13/18 - 09:17 AM]
YouTube Announces New Original Series "Sugar" Executive Produced by Adam Levine Featuring Superstar Artists as They Surprise Deserving Fans
Special guest talent includes Maroon 5, Blake Shelton, Snoop Dogg, Charlie Puth, Kelly Clarkson, A$AP Ferg, 5th Harmony and Bad Bunny.

[07/13/18 - 08:28 AM]
Chef Robert Irvine Joins Chef Anne Burrell in Culinary Boot Camp Rematch in New Season of "Worst Cooks in America"
Anne and Robert, who last went head-to-head in the show's second season in 2011, each lead a team of kitchen-challenged competitors though a grueling seven-episode culinary boot camp competition designed to improve their food skills.

[07/13/18 - 08:10 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Continue Their Reign
The Eye wins the night in both total viewers and adults 18-49 once again.

[07/13/18 - 07:13 AM]
Stephen Frears to Direct Rosamund Pike and Chris O'Dowd in "State of the Union"
The SundanceTV series follows Louise and Tom (Pike and O'Dowd) who meet in a pub immediately before their weekly marital therapy session.

[07/13/18 - 07:06 AM]
The Critically Acclaimed Horror Series "Channel Zero" Is Coming to Shudder as Its Exclusive Streaming Home
Shudder members can stream the first installment starting Thursday, August 9, followed by the second installment in September, the third installment in October, and the fourth installment in 2019.

[07/13/18 - 06:59 AM]
Celebrities Get Animated in New Series "Celebrity Animal Encounters" on Animal Planet Beginning July 27 at 10PM ET/PT
Kristen Bell, Justin Hartley, Al Roker and Whitney Cummings are among the participants.