or


[08/21/06 - 12:00 AM]
FOX Broadcasting Company "Blinks" First!

[via press release from FOX]

FOX BROADCASTING COMPANY "BLINKS" FIRST!

National Radio Campaign on Clear Channel Radio Stations is First to Use Shortest Length Spots Entertainment Company Builds on Breakthrough Campaign for Last Season's "24" Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS

LOS ANGELES, SAN ANTONIO � August 21, 2006 � Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use "blinks"- the shortest-length radio spots available.

Conceived by, and running exclusively on 1100 Clear Channel Radio stations, "blinks" now move from hot advertising concepts to reality. The first "blinks" � running every hour from 6 a.m. to 7 p.m. � support tonight's premiere of PRISON BREAK. Next up will be "blinks" for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.

The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The "blinks" created for each FOX premiere were a collaborative effort between Clear Channel Radio's Creative Services Group and Fox Broadcasting's radio promotion team.

Clear Channel Radio created the astonishingly short ads as tools for established brands to both reinforce their identity as well as create a fresh way to communicate with their most loyal customers. The ultra-short spots are most effectively used in combination with other length spots.

* Breaking new ground again

"FOX is again breaking new ground in the promotion of its shows with these fun 'blink' spots," said Kaye Bentley, Senior Vice President, Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."

FOX and Clear Channel Radio previously collaborated on radio advertising for FOX's popular series, 24. FOX stepped up to become one of the first advertisers last year to use hourly :30 radio spots over a 24-hour period, which featured a countdown for the season premiere episode of "24."

"FOX is carving out new territory with "blinks" and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative original and surprising."

Clear Channel Radio's award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/ .

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the No. 1 network for the second consecutive season among Adults 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· HOUSE (FOX)
· PRISON BREAK (FOX)
· SIMPSONS, THE (FOX)





[05/04/26 - 09:31 AM]
Video: National Geographic Documentary Films Debuts Trailer for Sundance Standout "Time and Water," From the Academy Award Nominated Director of "Fire of Love," Sara Dosa
The documentary opens in theaters globally starting May 29 and later this year on National Geographic and Disney+.

[05/04/26 - 09:01 AM]
One Final Call: "The Night Agent" Starts Production on Fourth and Final Season
"Ever since the initial success of 'The Night Agent,' I've been obsessed with eventually delivering a proper and thrilling conclusion to the show and to Peter Sutherland's journey," said Shawn Ryan.

[05/04/26 - 08:06 AM]
"Son of a Critch" Gets Ready to Graduate as Cameras Roll on the Final Season of the Coming-of-Age Comedy
In its final season, "Son of a Critch" finds Mark in his last year of high school just as Newfoundland's cod moratorium crisis turns his world upside down.

[05/04/26 - 08:01 AM]
Video: "The Four Seasons" - Season 2 Official Trailer - Netflix
The friends reunite for four new seasonal get-togethers, as they process a personal loss and embrace the regrets and reinventions of middle age.

[05/04/26 - 07:01 AM]
Video: "Wanda Sykes: Legacy" - Official Trailer - Netflix
In her next stand-up comedy special, Wanda Sykes returns to her alma mater with a fearless funny takedown of everything from the state of the world to the cultural clash over washcloths.

[05/04/26 - 06:31 AM]
Lifetime Announces New Faith Based Movie "Thou Shall Not Commit Adultery" Starring Erica Campbell, CJ Williams, Trai Byers and Jasmine Guy
In the film, a renowned Christian feminist icon and bestselling author, finds her world turned upside down when she becomes the target of a blackmail scheme.

[05/04/26 - 06:01 AM]
Filming Begins on the Third and Final Season of "Breathless"
In this third season, the arrival of podcast host Judit Casat (Belén Cuesta) as the hospital's new manager will put all the medical staff under pressure, and especially board president Patricia Segura (Najwa Nimri).

[05/03/26 - 02:40 PM]
NBC Sports Delivers the Most-Watched Kentucky Derby on Record, Averaging 19.6 Million Viewers on NBC & Peacock in Historic "Run for the Roses"
Viewership peaked at 24.4 million viewers from 7-7:15 p.m. ET, as jockey Jose Ortiz guided Golden Tempo around the final turn to win by a neck over Renegade, and made Cherie DeVaux the first woman to train a Kentucky Derby winner.

[05/02/26 - 07:01 AM]
Video: "My 2 Cents" - Official Trailer - Netflix
Zero and Wild Boar run a small bar, but financial troubles and misunderstandings put them both under pressure - just as a figure from the past returns.

[05/01/26 - 02:01 PM]
Video: "Impuros" - Official Trailer - Hulu
Step into '90s Rio, where a criminal mastermind builds an empire.

[05/01/26 - 01:33 PM]
"Live with Kelly and Mark" Jumps Back from Spring Break with Fifth Straight Week of Growth Among Both Total Viewers and Households
Dominating the New York market, "Live with Kelly and Mark" towers over its closest competition this season by double and triple digits in Total Viewers, Adults 25-54 and Women 25-54.

[05/01/26 - 12:36 PM]
VH1 Marks 15 Years of Love & Hip Hop with "The Final Chapter," A Six-Part Event Series Premiering on VH1 in Fall 2026
For 15 years, Love & Hip Hop built stars, sparked conversation, and helped define the modern reality television era.

[05/01/26 - 10:01 AM]
Video: Trailer Debut - Hulu Original - "Lisa Ann Walter: It Was An Accident"
Lisa Ann Walter's long-awaited debut comedy special takes on feral Gen-Xers, self-loathing, and navigating a backsliding America, via the no-filter lens of a grown-ass woman who has been paying attention.

[05/01/26 - 10:00 AM]
FOX Announces "Marriage Market," A High-Stakes Arranged Marriage Experiment, Hosted by Whitney Cummings
The series welcomes singles - who are officially over swiping, ghosting, and endless first dates - into an actual Marriage Market, where they're up for trying something radical... putting their love lives in the hands of family members that know them best and risking it all for one shot at forever - in an arranged marriage.

[05/01/26 - 09:01 AM]
Avery Anna, Blake Shelton, Carter Faith, Dan + Shay, Ella Langley, Jordan Davis, Kane Brown, The Red Clay Strays, Thomas Rhett, Tucker Wetmore, and Zach Top Added to 61st Academy of Country Music Awards Performance Lineup
They join previously announced superstar performers Cody Johnson, Kacey Musgraves, Lainey Wilson, Little Big Town, Miranda Lambert, and Riley Green.