or


[08/21/06 - 12:00 AM]
FOX Broadcasting Company "Blinks" First!

[via press release from FOX]

FOX BROADCASTING COMPANY "BLINKS" FIRST!

National Radio Campaign on Clear Channel Radio Stations is First to Use Shortest Length Spots Entertainment Company Builds on Breakthrough Campaign for Last Season's "24" Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS

LOS ANGELES, SAN ANTONIO � August 21, 2006 � Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use "blinks"- the shortest-length radio spots available.

Conceived by, and running exclusively on 1100 Clear Channel Radio stations, "blinks" now move from hot advertising concepts to reality. The first "blinks" � running every hour from 6 a.m. to 7 p.m. � support tonight's premiere of PRISON BREAK. Next up will be "blinks" for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.

The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The "blinks" created for each FOX premiere were a collaborative effort between Clear Channel Radio's Creative Services Group and Fox Broadcasting's radio promotion team.

Clear Channel Radio created the astonishingly short ads as tools for established brands to both reinforce their identity as well as create a fresh way to communicate with their most loyal customers. The ultra-short spots are most effectively used in combination with other length spots.

* Breaking new ground again

"FOX is again breaking new ground in the promotion of its shows with these fun 'blink' spots," said Kaye Bentley, Senior Vice President, Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."

FOX and Clear Channel Radio previously collaborated on radio advertising for FOX's popular series, 24. FOX stepped up to become one of the first advertisers last year to use hourly :30 radio spots over a 24-hour period, which featured a countdown for the season premiere episode of "24."

"FOX is carving out new territory with "blinks" and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative original and surprising."

Clear Channel Radio's award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/ .

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the No. 1 network for the second consecutive season among Adults 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· HOUSE (FOX)
· PRISON BREAK (FOX)
· SIMPSONS, THE (FOX)











[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.

[10/20/14 - 10:19 AM]
FX Networks to Unveil "Simpsons World" October 21
It will include instant and on-demand access to every single "Simpsons" episode - all 552 episodes (25 Seasons) - and each new episode from the current 26th season will be available for viewing the day after its original broadcast on FOX.

[10/20/14 - 10:01 AM]
Disney-ABC Announces ABC Owned Station Group as Launch Partner for Upcoming Syndicated Daytime Talker "The F-A-B" (Working Title) with Tyra Banks
Chrissy Teigen, Joe Zee, Lauren Makk and Leah Ashley will co-host the series, due in the fall of 2015.

[10/20/14 - 10:00 AM]
In a Straight-to-Series Order, FOX Greenlights First Comedy-Horror Anthology, "Scream Queens"
The series, produced by 20th Century Fox Television, is from Ryan Murphy, Brad Falchuk, Ian Brennan and Dante Di Loreto.

[10/20/14 - 09:55 AM]
James Denton to Star in "The Good Witch" Alongside Catherine Bell and Bailee Madison in Hallmark Channel's Newest Original Primetime Series Based on the Network's Most Successful Original Movie Franchise
Denton will play Cassie's new next-door-neighbor, a divorced doctor and single dad who stirs things up in Middleton when he discovers Cassie's signature charm is more than just a magic touch.