Lifetime Television Launches Its First-Ever VOD Service Featuring Full Length Episodes of the Network's Popular Programming Along With Special Featurettes
-- Programming Available to Approximately 10 Million Comcast Customers with
ON DEMAND Beginning Tuesday, August 22 --
NEW YORK, Aug. 21 -- Building upon a recent study* showing
that 24% of women are watching more VOD than they did six months ago -- on
the average of 28 hours per month -- Lifetime Television is launching its
first- ever VOD service, featuring a programming mix of full length
episodes and special featurettes, to approximately 10 million Comcast Cable
subscribers beginning Tuesday, August 22, it was announced today by Louise
Henry Bryson, President, Distribution and Affiliate Business Development,
Lifetime Entertainment Services.
"We're delighted to partner with Comcast, who has been one of the
industry leaders in providing a wide range of entertainment platforms for
their customers. Our launch coincides with the rollout of many new Lifetime
series and we've decided to make this next generation of Lifetime
programming the centerpiece of our Lifetime On Demand service to give
viewers another vehicle for discovering and enjoying our some of our new
programming," said Bryson.
"Viewers enjoy Lifetime's compelling programming, and we're pleased
that they'll be able to discover and watch some of the network's new and
exciting shows on their schedule with Comcast ON DEMAND," said Page
Thompson, Senior Vice President and General Manager Video Services for
Comcast. "Video on demand is a great way for programmers to build awareness
and promote linear content while adding more value for viewers."
Lifetime On Demand includes full-length episodes of new Lifetime series
such as the comedy series "Lovespring International" and the reality show
"Cheerleader Nation," along with other series from the network's large
library, from "Intimate Portrait" and "What Should You Do?" to "Speaking of
Women's Health." Lifetime also offers specially created short-form
programming not shown on linear channels, relating to series such as
"Angela's Eyes," "Cheerleader Nation" and "Lovespring International."
Dedicated to using the power of the media to make a positive difference
in women's lives, Lifetime VOD includes timely special advocacy sections,
such as providing viewers with "Intimate Portrait" episodes examining
women's health issues during Breast Cancer Awareness Month in October.
*CTAM's Dimensioning the On Demand Market Study, fielded by The Artemis
Group in 4Q '05.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime
Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment
Services, a 50/50 joint venture of The Hearst Corporation and The Walt
SOURCE Lifetime Television