or


[08/23/06 - 12:00 AM]
Nielsen Reports 1.1% Increase in U.S. Television Households for the 2006-2007 Season

[via press release from Nielsen Media Research]

Nielsen Reports 1.1% Increase in U.S. Television Households for the 2006-2007 Season

Estimates of Local TV Households Show Continued Increases in Many Southern and Western Markets

NEW YORK, Aug. 23 -- The total number of television households within the U.S. (including Alaska and Hawaii) is now estimated at 111.4 million, an increase of 1.1 percent since last year, according to Nielsen Media Research. These estimates, which are projected to January 1, 2007, will be used for the entire 2006-2007 television season. Nielsen today also reported many shifts in local market rankings, in large part because of more people migrating to the Southern and Western regions of the U.S., as well as a significant shift in New Orleans.

NATIONAL CHANGES:

Nielsen's national Universe Estimates (the estimate of television viewers within the population) also show that the number of viewers aged 2+ increased by 1.1 percent to 283.5 million. (see table below)

The national estimates reflect the continued growth of the baby boomers generation, which will reach ages 43 to 61 in 2007. One of the fastest growing demographic categories was persons age 55-64, which increased by 3.9%.

Echo Boomers/Generation Y (teens and 20's) also experienced strong growth, with persons 18-24 increasing by 2.0%.

Demographics Within U.S. Television Homes (000's)

Demographic 2005-2006 2006-2007 Change (%)

Persons 2+ 280,500 283,500 1.1

Women 18+ 111,990 113,320 1.2

Men 18+ 103,840 105,330 1.4

Women 55+ 36,210 37,100 2.5

Men 55+ 29,720 30,580 2.9

Persons 18-24 27,910 28,480 2.0

Persons 18-49 129,970 130,600 0.5

Persons 25-54 121,990 122,490 0.4

Children 2-11 39,960 40,060 0.3

Teens 12-17 24,710 24,790 0.3

LOCAL MARKET SHIFTS

As has been the case in recent years, many of the increases for local television markets in Nielsen Designated Market Area (DMA) rank are in the Southern and Western regions of the United States. This movement continues to be attributed to population migrations to the South and the West. Of the 60 markets that moved up in rank, more than half are located in the Southern or Western regions of the United States. These changes are consistent with the U.S. Census Bureau's most recent annual population estimates, which indicated that from 2004 to 2005, the top 10 fastest growing states were in the South or the West.

These estimates, which are projected to January 1, 2007, will be used in meter market samples beginning with the data of September 23rd, 2006 and in diary samples with the publication of the October/November surveys.

The following is a list of the more notable increases at the top of Nielsen's DMA ranking:

* Within the top ten markets, San Francisco-Oakland-San Jose moved to 5th and Dallas-Ft. Worth moved to 6th

* Phoenix, which moved up one spot last year, moves up again this year to 13th

* Miami-Ft. Lauderdale moves up to 16th

* Orlando-Dayton Beach-Melbourne moves to 19th

* Las Vegas moves up five spots to 43rd

* Mobile-Pensacola moves up three spots to 59th

* Baton Rouge moves up three spots to 93rd

* Palm Springs moves up four spots to 149th

For a full listing of the 2005-2006 local television markets, please visit: http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=8431c61b1873d010VgnVC M100000ac0a260aRCRD

Nielsen Media Research annually reports television household estimates each September based on information from a variety of sources, including Claritas (a leading provider of demographic data), the United States Census Bureau, and Nielsen's own television samples.

Nielsen soon will release estimates on ethnic demographics, including estimates on African American, Latino and Asian television populations.

GULF COAST MEASUREMENT

Nielsen's 2006-2007 Universe Estimates are based on Claritas projections that have been adjusted to reflect the demographic impacts of the 2005 Gulf Coast hurricanes. As a consequence, the New Orleans DMA is now estimated to contain 566,980 television households, down from 672,150 last year. New Orleans is now ranked as the 54th largest DMA, down from 43rd last year.

Because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes, Claritas produced these estimates using alternative sources and methods. These sources included information from local demographers, the Red Cross, and FEMA.

Additional information is available on the Claritas website, http://www.claritas.com. Nielsen Media Research will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.

About Nielsen Media Research

Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in ten markets and electronic set-metered service in 46 markets. For more information, please visit http://www.NielsenMedia.com.

Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU employs nearly 41,000 people and had total revenues of EUR 3.5 billion in 2005. For more information, visit http://www.vnu.com.

SOURCE Nielsen Media Research http://www.NielsenMedia.com http://www.vnu.com http://www.claritas.com





  [august 2006]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/13/17 - 04:00 PM]
Bryan Cranston to Guest Host Tonight's Broadcast of "The Late Late Show with James Corden"
Cranston will fill in while James Corden enjoys time with his family following the birth of his daughter yesterday.

[12/13/17 - 02:39 PM]
The Biggest Night in "Lip Sync Battle" History Celebrates the Biggest Name in Music History
"Lip Sync Battle Live: A Michael Jackson Celebration," a one-hour special, airs Thursday, January 18 at 9:00/8:00c.

[12/13/17 - 01:00 PM]
Fox Broadcasting Company and 20th Century Fox Film Partner to Debut First-Ever Live Theatrical Commercial
Holiday tentpole "The Greatest Showman" will debut a live, two-and-a-half minute commercial during the network's upcoming three-hour live musical event, "A Christmas Story Live!"

[12/13/17 - 12:14 PM]
Comedy Series "High Maintenance," Created by Katja Blichfeld and Ben Sinclair, Returns for Second Season Jan. 19 on HBO
New guest stars this season include Danielle Brooks, John Gallagher, Jr., Jessica Hecht, Luzer Twersky and Kate Lyn Sheil.

[12/13/17 - 11:20 AM]
Paramount Network Teams Up with mitu to Develop "Browntown," A New Sketch Comedy Series
Featuring a prominent multicultural cast of emerging comics, improv actors, popular social influencers and celebrity cameos, "Browntown," will be set in a fictional, predominantly Latino neighborhood, designed to reflect today's diverse America.

[12/13/17 - 11:20 AM]
Bebe Rexha to Kick Off "A Christmas Story Live!" with Performance of New Original Song "Count on Christmas"
The song was written specifically for the live musical event by Benj Pasek and Justin Paul, Tony Award winners for the musical "Dear Evan Hansen," and lyricists of "La La Land's" Academy Award-winning song, "City of Stars."

[12/13/17 - 11:10 AM]
Four-Part Documentary Event "The Defiant Ones" Wins IDA Documentary Award for Best Limited Series
The documentary recently received a Grammy nomination in the category of Best Music Film.

[12/13/17 - 10:03 AM]
America's Leading True Crime Network, Investigation Discovery and Bestselling Author, James Patterson Write the Book on Intrigue and Deceit in All-New Series, "Murder Is Forever"
Patterson's first foray into true-crime television, based upon the authentic stories featured in his upcoming paperback books - is set to debut on Monday, January 22 at 10:00/9:00c.

[12/13/17 - 10:03 AM]
"The Vet Life" Returns with Cy-Fair Animal Hospital's Unwavering Dedication to the Animals of the Texas Community in the Wake of Hurricane Harvey
The third season of "The Vet Life" premieres Saturday, January 13 at 10:00/9:00c on Animal Planet.

[12/13/17 - 09:58 AM]
The Rock & Roll Hall of Fame Announces 2018 Inductees
The Rock & Roll Hall of Fame 2018 Induction Ceremony will again have its television premiere on HBO, and a radio broadcast on SiriusXM.

[12/13/17 - 09:01 AM]
ABC Announces the Midseason Return of "Designated Survivor" in 2018
The series will resume its sophomore run on Wednesday, February 28 at 10:00/9:00c.

[12/13/17 - 08:22 AM]
Red Nose Day Campaign Returns to NBC with a Night of Special Programming on May 24, 2018
Since its launch in 2015, Red Nose Day in the U.S. has raised over $100 million and has sold 30 million of the campaign's iconic Red Noses, positively impacting the lives of more than 8.3 million children living in poverty.

[12/13/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Off the Demo Competition
The Peacock's reality franchise is the night's top draw among adults 18-49.

[12/13/17 - 08:09 AM]
We Have Plenty More Battles to Fight - "Mr. Robot" Has Been Renewed for Season 4
USA confirmed the news via social media this morning.

[12/13/17 - 08:02 AM]
Comedy Central Acquires "The Office" from NBCUniversal to Premiere with All-Day Marathon on Monday, January 15
Select episodes will be available to stream on cc.com and the CC App.