[08/24/06 - 12:00 AM]
CBS Adds Key Freshman and Sophomore Series to the Streaming Lineup on Its Free Broadband Channel Innertube

[via press release from CBS]


Additional CBS Series Being Streamed Include Twentieth Century Fox Television's "How I Met Your Mother," "Shark," And "The Unit"; And Warner Bros. Television's "The Class," "The New Adventures Of Old Christine" And "Smith"

To gain additional exposure for some key freshman and sophomore series during the important fall launch period, CBS announced plans to stream episodes of several of the Network's primetime shows produced by Warner Bros. Television and Twentieth Century Fox Television free of charge on CBS's broadband channel innertube.

Starting in September, the series being offered on innertube include: from Twentieth Century Fox Television, the freshman series SHARK, as well as the sophomore series HOW I MET YOUR MOTHER and THE UNIT; and from Warner Bros. Television, the freshman series THE CLASS and SMITH, as well as the sophomore series THE NEW ADVENTURES OF OLD CHRISTINE, starring Emmy nominated Julia Louis-Dreyfus. With all six shows, each of the first four original episodes of the season will be available for viewers to watch for free on innertube for a week following its Network broadcast.

"Streaming episodes on innertube creates more opportunities for audiences to discover our new and returning series during a critical time of the year when audiences are settling into their viewing patterns," said Nancy Tellem, President, CBS Paramount Network Television Entertainment Group. "It's because of our strong relationships with our partners at Warner Bros. and Twentieth Television that we were able to come to this first-of-its-kind agreement, which recognizes the great opportunities available for both networks and studios in connecting the television and online platforms."

"Adding these key programs to our streaming lineup is a great next step in the evolution of CBS's online offerings and the expansion of programming on innertube," said Larry Kramer, President, CBS Digital Media. "It's also a perfect example of how CBS will continue to utilize the digital medium to find new ways to reach our audience and broaden awareness of our brand and our shows."

"We are thrilled to be working with CBS and Innertube in creating new ways of thinking about where an audience can be reached," said Bruce Rosenblum, President, Warner Bros. Television Group. "We are committed to marketing opportunities that are strategic and forward-thinking for our broadcast partners."

"20th Century Fox TV and CBS have had enormous success partnering on new media opportunities in support of our series," remarked 20th Century Fox TV Presidents Dana Walden and Gary Newman. "This new initiative with Innertube is the latest example of our strategy of building audiences for our series by furthering their exposure in the online space."

As previously announced, this fall CBS's innertube will also provide free streams of CSI: CRIME SCENE INVESTIGATION, CSI: MIAMI, CSI: NY, JERICHO, NCIS, NUMB3RS and SURVIVOR. Each episode of the three CSI series, NCIS and NUMB3RS will be available for free viewing on innertube for four weeks following the initial Network broadcast. Episodes of JERICHO and SURVIVOR will be available on innertube all season long.

CBS's innertube, http://www.cbs.com/innertube, an advertising-supported broadband channel that launched in May 2006, offers a wide range of free entertainment programming to Internet users and can be accessed through CBS.com. Innertube features a line-up of original series produced expressly for the Internet, as well as new shows that are companions to popular CBS brands, and full episodes of existing Network series. Current innertube offerings include the web-exclusive series "InTurn," "Animate This!" and the five-day-a-week talk show "House Calls," as well as entire episodes of CBS's popular prime-time series "Big Brother: All-Stars."

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between CBS Corporation and Warner Bros. Entertainment. For more information, log on to www.cbscorporation.com .

  [august 2006]  


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