[09/07/06 - 12:00 AM]
ClassmateS.com and CBS Announce First Time Strategic Marketing Partnership to Expose 40 Million ClassmateS.com Subscribers to New CBS Comedy Series, "The Class"

[via press release from CBS]


NEW YORK and RENTON, WASH. -- Sept. 7 -- CBS and Classmates.com, a leader in online social networking with more than 40 million adult registered members, today jointly announced a first time exclusive marketing partnership which gives everyone the opportunity to join THE CLASS at Classmates.com (www.Classmates.com/TheClass), learn about the show, interact with the characters and win a trip to Hollywood to attend a show taping and meet the cast.

THE CLASS, created by Emmy� winning writer/producer David Crane ("Friends") and Emmy nominated writer-producer Jeffrey Klarik ("Mad About You"), explores the lives of a group of 20-somethings from the same third grade class who reconnect after 20 years. Comedy veteran James Burrows ("Cheers" and "Friends") directs a comedy about a group of 20-somethings inextricably bound together by having been in the same third grade class. Two decades later, their lives intersect once again, giving them the uncommon opportunity to learn how everyone turned out and to rebuild old friendships. THE CLASS is produced by craneklarik productions in association with Warner Bros. Television

"Introducing over 40 million Classmates.com subscribers to THE CLASS gives CBS a terrific marketing opportunity," said George Schweitzer, President of the CBS Marketing Group. "Our partnership with Classmates.com is the perfect fit, since the series is all about reconnecting."

Mark Goldston, Chairman of United Online, Inc., owner of Classmates.com, said, 'THE CLASS' uncorks memories of friends we have known and reminds us that it is never too late to reconnect to enjoy a second chance at friendship or love. This is more than an unprecedented opportunity for people to connect and interact with characters of a network TV show. 'The Class' is an inspiration for all of us to reconnect with people we have known to enjoy them again in our lives today and tomorrow."


Everyone can visit Classmates.com (www.Classmates.com/TheClass), register for free, affiliate with the Woodman School, interact with characters from THE CLASS and search the database of 40 million members for friends and acquaintances. Members can:

� Win a trip for two to Hollywood to attend a taping of THE CLASS, get a behind-the-scenes tour and meet the cast; or win a laptop computer, digital camera or television.

� Read exclusive character profiles, Q&A, message boards, exclusive video and more.

� View character photos.

� Invite characters to join their My Network.

� Sign character and member guest books to let them know they visited their profile.

Classmates.com Gold members can also initiate sending emails to THE CLASS characters and Classmates.com members, view character photo albums, post to message boards, create Private Groups and more.

About Classmates Online, Inc.

Classmates Online, Inc., founded in 1995 and based in Renton, Wash., is a leader in online community-based networking. The company operates Classmates.com (www.Classmates.com), connecting millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading community-based networking sites in Sweden, through Klasstr�ffen Sweden AB (www.stayfriends.se), and in Germany, through StayFriends GmbH (www.stayfriends.de). Classmates Online is a wholly-owned subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online and its Internet subscription services, please visit www.untd.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between CBS Corporation and Warner Bros. Entertainment. For more information, log on to www.cbscorporation.com.

  [september 2006]  


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