or


[09/13/06 - 12:00 AM]
We TV's Original Fashion Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Fashion Programming Attracts New and Key Advertisers With Customized Packages

Wal-Mart Marks First-Time Ad Buy with Original Program Under the Tents - September Fashion Week Special

TJ Maxx Returns to the Network to Advertise with Original Programming Cinematherapy: Get the Look

New York, NY - September 13, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a couple of key advertisers that have signed on to support the network's original fall fashion programming. Wal-Mart marks their first-time ad buy on the network with Under the Tents - A Full Frontal Fashion Special, a half-hour show providing viewers with the seasons' hottest fashion trends right from Fashion Week in New York City. TJ Maxx signs on as a returning advertiser for Cinematherapy: Get the Look, providing women with tips to put together an elegant outfit, without breaking the bank. The tips will air as wraps around the film The Audrey Hepburn Story (2000), starring Jennifer Love Hewitt. Both advertisers receive brand presence both on air and online at WE.tv.

"WE tv is attracting both new and returning advertisers to the network with its line-up of original fashion programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "At WE tv we are continually looking to produce individual customized packages that communicate effective brand messages to our core audience of women and are an organic fit and on brand for the client."

Premiering Wednesday, September 20th at 8:00 PM EST, Under the Tents - A Full Frontal Fashion Special, details the hottest looks for Spring 2007. As a part of the sponsorship agreement, Wal-Mart receives a customized vignette providing fall fashion tips for viewers to use now, featuring the fall George ME collection, designed by Mark Eisen and available at Wal-Mart. Wal-Mart also receives tagged tune-ins, billboards, and inclusion into the consumer print advertisement in the September 25th issue of Life & Style magazine, hitting newsstands on September 15th. The customized vignette will be posted online at WE.tv along with Wal-Mart's logo, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

Premiering Thursday, September 21st at 8:00 PM EST, Cinematherapy: Get the Look provides women with great tips about how to "get the look" of the movie THE AUDREY HEPBURN STORY (2000), starring Jennifer Love Hewitt, featuring clothing and accessories from TJ Maxx. The tips will air as wraps around the film. TJ Maxx also receives tagged tune-ins, billboards and online presence including logo, link, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

This is the second sponsorship of Cinematherapy: Get the Look for TJ Maxx. In October of 2005, TJ Maxx sponsored Cinematherapy: Get the Look wrapped around the movie DESPERATELY SEEKING SUSAN (1985) starring Madonna and Rosanna Arquette, providing viewers with tips on how to get a fun and modern 80s look, straight from TJ Maxx.

Original programming has garnered record ratings success for WE tv. Aug-06 ties with w/Aug-02 as the best August in the history of the network for HH ratings and the 3rd best in WE tv history for HH delivery at 175K households. To date in 05/06, WE tv has +225% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for Aug-06 07/31/06-08/27/06, Aug-05 08/01/05-08/28/05, Aug-04 07/27/04-08/29/04, Aug-03 07/28/03-08/31/03and Aug-02 07/27/02-08/25/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-08/28/05 vs 05/06 STD 09/26/05-08/27/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [september 2006]  
S
M
T
W
T
F
S
     


· BRIDEZILLAS (WE)





[09/18/19 - 09:01 AM]
Emmy-Winning Writer And Producer Donick Cary Signs First-Look Animation Producing Deal with Comedy Central Productions
As part of his deal, Cary will develop his own ideas, and work with other talent and creators to identify and develop animated properties for Comedy Central and other platforms.

[09/18/19 - 08:40 AM]
"The Boondocks" to Return on HBO Max
The series from creator Aaron McGruder will launch in Fall 2020 with a 50-minute special.

[09/18/19 - 08:13 AM]
Tuesday's Broadcast Ratings: ABC, NBC Share Adults 18-49 Honors
"America's Got Talent" is the top draw last night among total viewers and adults 18-49.

[09/17/19 - 08:01 PM]
The New Bachelor Revealed on Tonight's "Bachelor in Paradise" Season Finale
The 24th season of ABC's hit romance reality series "The Bachelor" premieres in January 2020.

[09/17/19 - 07:16 PM]
The Incomparable Mariah Carey Debuts "mixed-ish" Theme Song, "In The Mix," at ABC's "Embrace Your Ish" Premiere Event
ABC's "mixed-ish" follows Rainbow Johnson as she recounts her experience growing up in a mixed-race family in the '80s and the dilemmas they face to acclimate in the suburbs while staying true to themselves.

[09/17/19 - 03:06 PM]
Amazon Studios Announces New Zealand as Location for Its Upcoming Series Based on "The Lord of the Rings"
Pre-production has started, and production on the series will begin in Auckland in the coming months.

[09/17/19 - 02:26 PM]
Television's Most Shocking Series "How Far is Tattoo Far?" Returns with Back-to-Back New Episodes Thursday, September 19th at 10:00PM ET/PT on MTV
The series puts relationships through the ultimate test of trust by asking pairs of friends, family members and couples to design tattoos for one another that won't be revealed until after they've been permanently inked.

[09/17/19 - 02:04 PM]
Video: First Look Inside Rihanna's "Savage X Fenty Show" on Amazon Prime Video
The show will stream exclusively on Amazon Prime Video in more than 200 countries and territories worldwide beginning Friday, September 20.

[09/17/19 - 01:55 PM]
Science Channel Looks at Worlds That Lie Beneath Our Feet in New Series "Underground Marvels" Premiering October 2 at 10PM ET/PT
The series uncovers subterranean phenomena around the globe, their impressive stories, unique origins, essential roles throughout history, and the secrets they keep hidden deep below.

[09/17/19 - 01:28 PM]
FOX Entertainment Names Julia Franz, Senior Vice President, Comedy, and Daniel Weidenfeld, Senior Vice President, Animation
"Both Julia and Daniel are fantastic executives with tremendous relationships throughout the creative community," said Michael Thorn.

[09/17/19 - 12:16 PM]
Showtime(R) Orders Drama Pilot "Yellowjackets"
Karyn Kusama will executive produce and direct the pilot, from creators Ashley Lyle and Bart Nickerson.

[09/17/19 - 12:00 PM]
AMC Networks Presents Its Largest Slate of Holiday Programming with "Best Christmas Ever"
Beginning Monday, November 25 through Christmas Day, the monthlong programming event will offer up more than 700 hours of holiday-themed movies, specials and family favorite films.

[09/17/19 - 11:20 AM]
Brand-New Season of "Finding Escobar's Millions" Premieres Tuesday, October 1 on Discovery Channel
With unprecedented access and permission from the Colombian government, two former DEA agents, Chris Feistl and Jerry Salameh, who spent their careers hunting down Colombian narcos, are now returning to Colombia in search of Pablo Escobar's buried treasure.

[09/17/19 - 11:01 AM]
FOX Sports Preps for "Friday Night Smackdown's" Big Move with WWE Moving Truck Tour Across America
WWE Superstars will make appearances at each stop including Seth Rollins, Charlotte Flair, Becky Lynch, Booker T and more.

[09/17/19 - 10:11 AM]
"Family Reunion" Renewed for a Second Season by Netflix
Plus: look for a holiday special on December 9 in advance of its January 2020 return.