or


[09/13/06 - 12:00 AM]
We TV's Original Fashion Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Fashion Programming Attracts New and Key Advertisers With Customized Packages

Wal-Mart Marks First-Time Ad Buy with Original Program Under the Tents - September Fashion Week Special

TJ Maxx Returns to the Network to Advertise with Original Programming Cinematherapy: Get the Look

New York, NY - September 13, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a couple of key advertisers that have signed on to support the network's original fall fashion programming. Wal-Mart marks their first-time ad buy on the network with Under the Tents - A Full Frontal Fashion Special, a half-hour show providing viewers with the seasons' hottest fashion trends right from Fashion Week in New York City. TJ Maxx signs on as a returning advertiser for Cinematherapy: Get the Look, providing women with tips to put together an elegant outfit, without breaking the bank. The tips will air as wraps around the film The Audrey Hepburn Story (2000), starring Jennifer Love Hewitt. Both advertisers receive brand presence both on air and online at WE.tv.

"WE tv is attracting both new and returning advertisers to the network with its line-up of original fashion programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "At WE tv we are continually looking to produce individual customized packages that communicate effective brand messages to our core audience of women and are an organic fit and on brand for the client."

Premiering Wednesday, September 20th at 8:00 PM EST, Under the Tents - A Full Frontal Fashion Special, details the hottest looks for Spring 2007. As a part of the sponsorship agreement, Wal-Mart receives a customized vignette providing fall fashion tips for viewers to use now, featuring the fall George ME collection, designed by Mark Eisen and available at Wal-Mart. Wal-Mart also receives tagged tune-ins, billboards, and inclusion into the consumer print advertisement in the September 25th issue of Life & Style magazine, hitting newsstands on September 15th. The customized vignette will be posted online at WE.tv along with Wal-Mart's logo, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

Premiering Thursday, September 21st at 8:00 PM EST, Cinematherapy: Get the Look provides women with great tips about how to "get the look" of the movie THE AUDREY HEPBURN STORY (2000), starring Jennifer Love Hewitt, featuring clothing and accessories from TJ Maxx. The tips will air as wraps around the film. TJ Maxx also receives tagged tune-ins, billboards and online presence including logo, link, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

This is the second sponsorship of Cinematherapy: Get the Look for TJ Maxx. In October of 2005, TJ Maxx sponsored Cinematherapy: Get the Look wrapped around the movie DESPERATELY SEEKING SUSAN (1985) starring Madonna and Rosanna Arquette, providing viewers with tips on how to get a fun and modern 80s look, straight from TJ Maxx.

Original programming has garnered record ratings success for WE tv. Aug-06 ties with w/Aug-02 as the best August in the history of the network for HH ratings and the 3rd best in WE tv history for HH delivery at 175K households. To date in 05/06, WE tv has +225% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for Aug-06 07/31/06-08/27/06, Aug-05 08/01/05-08/28/05, Aug-04 07/27/04-08/29/04, Aug-03 07/28/03-08/31/03and Aug-02 07/27/02-08/25/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-08/28/05 vs 05/06 STD 09/26/05-08/27/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [september 2006]  
S
M
T
W
T
F
S
     


· BRIDEZILLAS (WE)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.