or


[09/13/06 - 12:00 AM]
We TV's Original Fashion Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Fashion Programming Attracts New and Key Advertisers With Customized Packages

Wal-Mart Marks First-Time Ad Buy with Original Program Under the Tents - September Fashion Week Special

TJ Maxx Returns to the Network to Advertise with Original Programming Cinematherapy: Get the Look

New York, NY - September 13, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a couple of key advertisers that have signed on to support the network's original fall fashion programming. Wal-Mart marks their first-time ad buy on the network with Under the Tents - A Full Frontal Fashion Special, a half-hour show providing viewers with the seasons' hottest fashion trends right from Fashion Week in New York City. TJ Maxx signs on as a returning advertiser for Cinematherapy: Get the Look, providing women with tips to put together an elegant outfit, without breaking the bank. The tips will air as wraps around the film The Audrey Hepburn Story (2000), starring Jennifer Love Hewitt. Both advertisers receive brand presence both on air and online at WE.tv.

"WE tv is attracting both new and returning advertisers to the network with its line-up of original fashion programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "At WE tv we are continually looking to produce individual customized packages that communicate effective brand messages to our core audience of women and are an organic fit and on brand for the client."

Premiering Wednesday, September 20th at 8:00 PM EST, Under the Tents - A Full Frontal Fashion Special, details the hottest looks for Spring 2007. As a part of the sponsorship agreement, Wal-Mart receives a customized vignette providing fall fashion tips for viewers to use now, featuring the fall George ME collection, designed by Mark Eisen and available at Wal-Mart. Wal-Mart also receives tagged tune-ins, billboards, and inclusion into the consumer print advertisement in the September 25th issue of Life & Style magazine, hitting newsstands on September 15th. The customized vignette will be posted online at WE.tv along with Wal-Mart's logo, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

Premiering Thursday, September 21st at 8:00 PM EST, Cinematherapy: Get the Look provides women with great tips about how to "get the look" of the movie THE AUDREY HEPBURN STORY (2000), starring Jennifer Love Hewitt, featuring clothing and accessories from TJ Maxx. The tips will air as wraps around the film. TJ Maxx also receives tagged tune-ins, billboards and online presence including logo, link, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

This is the second sponsorship of Cinematherapy: Get the Look for TJ Maxx. In October of 2005, TJ Maxx sponsored Cinematherapy: Get the Look wrapped around the movie DESPERATELY SEEKING SUSAN (1985) starring Madonna and Rosanna Arquette, providing viewers with tips on how to get a fun and modern 80s look, straight from TJ Maxx.

Original programming has garnered record ratings success for WE tv. Aug-06 ties with w/Aug-02 as the best August in the history of the network for HH ratings and the 3rd best in WE tv history for HH delivery at 175K households. To date in 05/06, WE tv has +225% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for Aug-06 07/31/06-08/27/06, Aug-05 08/01/05-08/28/05, Aug-04 07/27/04-08/29/04, Aug-03 07/28/03-08/31/03and Aug-02 07/27/02-08/25/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-08/28/05 vs 05/06 STD 09/26/05-08/27/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [september 2006]  
S
M
T
W
T
F
S
     


· BRIDEZILLAS (WE)









[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.