or


[09/18/06 - 12:00 AM]
CBS Reaching Millions of Consumers with Audio Ad Spots Through Jingle Networks' 1-800-Free411 Service

[via press release from CBS]

CBS REACHING MILLIONS OF CONSUMERS WITH AUDIO AD SPOTS THROUGH JINGLE NETWORKS' 1-800-FREE411 SERVICE

CBS's Fall Programming Being Promoted Through Free Directory Assistance Media Channel as Part of Larger New Media Campaign

CBS announced today it will promote its fall TV lineup through the fast-emerging mass media network 1-800-FREE411, the nation's leading free directory assistance service which is operated by Jingle Networks (www.free411.com). The campaign, which launches with several time-targeted, radio-like audio spots reaching millions of FREE411 callers in six days, is part of CBS's "Outernet" strategy, an innovative marketing campaign utilizing a variety of new media and non-traditional marketing techniques to attract viewers to its fall programming.

Throughout "Premiere Week," CBS will promote its fall lineup via recorded messages on 1-800-FREE411 from the stars or hosts of several of their highest profile shows, including SURVIVOR, THE AMAZING RACE 10, THE CLASS, SMITH, JERICHO, and GHOST WHISPERER. Callers will hear short audio messages directing consumers to watch the fall premieres as they wait for their requested phone number, highlighting the value of reaching Jingle's highly engaged audience with targeted promotions.

The ads can be previewed by visiting www.free411.com/CBSads.

The campaign will launch on Sunday, September 17th with ads for THE AMAZING RACE 10 and THE CLASS, and will continue with a series of promotions throughout each day based on the programs being televised that evening. The ads will integrate Jingle's time-based targeting and encourage callers to tune into CBS that night to watch the show. Callers will be given an option to receive a SMS-based text message on their mobile phone as the programming time draws near with a reminder about the promoted television show.

"By utilizing emerging media channels such as 1-800-FREE411, CBS is finding new platforms for programming and promotion as well as unique ways for advertisers to engage with CBS content," said George Schweitzer, President of CBS Marketing Group. "We view Jingle's directory service as a promising new media network that enables us to reach consumers in a unique and memorable way."

"CBS's large-scale promotion with 1-800-FREE411 shows that large brand advertisers are realizing the virtually unlimited opportunities to reach millions of people in a targeted and highly measurable way through our network," said George Garrick, President and CEO of Jingle Networks. "By working with Jingle, CBS is going beyond the traditional, media channels and using innovative techniques to reach consumers. The advertising industry is changing very quickly, and new methods and media are emerging that produce better results than the traditional channels marketers have been relying on for decades."

As the nation's leading advertiser-supported directory assistance service, Jingle Networks' 1-800-FREE411 offers an interactive, one-to-one communication with targeted prospects at crucial moments in the marketing cycle, delivering lower-cost, no-risk customer acquisition compared to traditional media. Since its introduction in September 2005, Jingle Networks' service has processed more than 72 million calls. More than 13 million calls were made by more than four million consumers in August, and the company now processes more than three percent of all directory assistance calls in the U.S.

About Jingle Networks

Jingle Networks is creating an exciting new media network through 1-800-FREE411, the nation's leading advertiser-supported directory assistance service, which is revolutionizing the directory assistance industry by offering consumers a free alternative to the high cost 411 services provided by landline carriers and mobile phone companies. 1-800-FREE411 is supported by national and local advertisers who use 1-800-FREE411 as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. In addition, FREE411.com on the Internet provides consumers with an easy to use Web-based resource for telephone number lookups. For more information, visit: www.free411.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.





  [september 2006]  
S
M
T
W
T
F
S
     


· AMAZING RACE, THE (CBS)
· CLASS, THE (CBS)
· GHOST WHISPERER (CBS)
· JERICHO (CBS)
· SMITH (CBS)
· SURVIVOR (CBS)





[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.

[03/23/17 - 01:49 PM]
Bobby Moynihan Cast as Titular Voice of "Happy" for Syfy!
Moynihan joins the previously announced cast led by Chris Meloni, along with Lili Mirojnick, Patrick Fischler, Ritchie Coster and Zabryna Guevara.

[03/23/17 - 01:31 PM]
Amazon Studios to Launch Season Two of "Fortitude" on Prime Video in the US on Friday, April 14
Season two resumes as an Amazon Original Series with noted actor Dennis Quaid (Vantage Point) joining the ensemble cast.

[03/23/17 - 11:15 AM]
Eliza Dushku Joins the #1 New Series "Bull"
Dushku will play J.P. Nunnelly, the savvy head of the best criminal defense firm in New York, who is hired by Dr. Jason Bull (Michael Weatherly) when a member of his Trial Analysis Corporation team faces prison time.

[03/23/17 - 10:35 AM]
Spike TV Renews "Ink Master" for Season Ten and Greenlights "Ink Master Angels" Special
Season 9 of "Ink Master" debuts this June along with new episodes of spin-off series "Ink Master: Redemption."

[03/23/17 - 10:14 AM]
Final Four Episodes of "Through the Wormhole with Morgan Freeman" Beginning April 25 at 10PM on Science Channel
Freeman will challenge audiences once again to think about daring questions while taking a deeper look at the science behind topics such as hidden forces in the universe, aging, the future of Earth, and gun violence.

[03/23/17 - 10:07 AM]
Peabody Award-Winning Drama Series "The Leftovers" Returns for Its Third and Final Season April 16 on HBO
The Peabody Award-winning drama series follows the lives that were forever changed by the event that shook the world on October 14.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/23/17 - 09:06 AM]
Video: "The Handmaid's Tale" Full-Length Trailer Now Available
The series premieres with three episodes on April 26 with subsequent episodes streaming weekly on Wednesdays.

[03/23/17 - 09:03 AM]
E!'s "Second Wives Club" Premieres Thursday May 4th at 9PM ET/PT
The eight-episode, hour-long docu-series - previously known as "Famously Married" - follows six women who are married or engaged to wealthy, powerful men.

[03/23/17 - 09:01 AM]
Starz to Premiere Comedy Legend Documentary, "Robert Klein Still Can't Stop His Leg," on Network Television on March 31st
Klein, Billy Crystal, Bill Maher, Jerry Seinfeld, Jon Stewart, Jay Leno, Don Rickles and Ray Romano are among those featured.

[03/23/17 - 09:00 AM]
History's New Series "Road Hauks" Premieres Saturday, April 8 Following the Return of "Counting Cars"
Kenny Hauk and his crew of expert mechanics and fabricators at Hauk Designs are history buffs who pride themselves on the ability to make builds that are both historic and have high-horsepower.

[03/23/17 - 08:02 AM]
Unbreakable! First Look and Guest Stars Announced for "Unbreakable Kimmy Schmidt" Season 3
This season brings some incredible new guest stars to Kimmy's world, including Laura Dern, Daveed Diggs, Rachel Dratch, Ray Liotta, Andrea Martin and Maya Rudolph.

[03/23/17 - 08:00 AM]
CBS Renews 18 Series for the 2017-2018 Season
Among the pickups are newcomers "Bull," "Kevin Can Wait," "MacGyver," "Man with a Plan" and "Superior Donuts."