or


[09/18/06 - 12:00 AM]
CBS Reaching Millions of Consumers with Audio Ad Spots Through Jingle Networks' 1-800-Free411 Service

[via press release from CBS]

CBS REACHING MILLIONS OF CONSUMERS WITH AUDIO AD SPOTS THROUGH JINGLE NETWORKS' 1-800-FREE411 SERVICE

CBS's Fall Programming Being Promoted Through Free Directory Assistance Media Channel as Part of Larger New Media Campaign

CBS announced today it will promote its fall TV lineup through the fast-emerging mass media network 1-800-FREE411, the nation's leading free directory assistance service which is operated by Jingle Networks (www.free411.com). The campaign, which launches with several time-targeted, radio-like audio spots reaching millions of FREE411 callers in six days, is part of CBS's "Outernet" strategy, an innovative marketing campaign utilizing a variety of new media and non-traditional marketing techniques to attract viewers to its fall programming.

Throughout "Premiere Week," CBS will promote its fall lineup via recorded messages on 1-800-FREE411 from the stars or hosts of several of their highest profile shows, including SURVIVOR, THE AMAZING RACE 10, THE CLASS, SMITH, JERICHO, and GHOST WHISPERER. Callers will hear short audio messages directing consumers to watch the fall premieres as they wait for their requested phone number, highlighting the value of reaching Jingle's highly engaged audience with targeted promotions.

The ads can be previewed by visiting www.free411.com/CBSads.

The campaign will launch on Sunday, September 17th with ads for THE AMAZING RACE 10 and THE CLASS, and will continue with a series of promotions throughout each day based on the programs being televised that evening. The ads will integrate Jingle's time-based targeting and encourage callers to tune into CBS that night to watch the show. Callers will be given an option to receive a SMS-based text message on their mobile phone as the programming time draws near with a reminder about the promoted television show.

"By utilizing emerging media channels such as 1-800-FREE411, CBS is finding new platforms for programming and promotion as well as unique ways for advertisers to engage with CBS content," said George Schweitzer, President of CBS Marketing Group. "We view Jingle's directory service as a promising new media network that enables us to reach consumers in a unique and memorable way."

"CBS's large-scale promotion with 1-800-FREE411 shows that large brand advertisers are realizing the virtually unlimited opportunities to reach millions of people in a targeted and highly measurable way through our network," said George Garrick, President and CEO of Jingle Networks. "By working with Jingle, CBS is going beyond the traditional, media channels and using innovative techniques to reach consumers. The advertising industry is changing very quickly, and new methods and media are emerging that produce better results than the traditional channels marketers have been relying on for decades."

As the nation's leading advertiser-supported directory assistance service, Jingle Networks' 1-800-FREE411 offers an interactive, one-to-one communication with targeted prospects at crucial moments in the marketing cycle, delivering lower-cost, no-risk customer acquisition compared to traditional media. Since its introduction in September 2005, Jingle Networks' service has processed more than 72 million calls. More than 13 million calls were made by more than four million consumers in August, and the company now processes more than three percent of all directory assistance calls in the U.S.

About Jingle Networks

Jingle Networks is creating an exciting new media network through 1-800-FREE411, the nation's leading advertiser-supported directory assistance service, which is revolutionizing the directory assistance industry by offering consumers a free alternative to the high cost 411 services provided by landline carriers and mobile phone companies. 1-800-FREE411 is supported by national and local advertisers who use 1-800-FREE411 as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. In addition, FREE411.com on the Internet provides consumers with an easy to use Web-based resource for telephone number lookups. For more information, visit: www.free411.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.





  [september 2006]  
S
M
T
W
T
F
S
     


· AMAZING RACE, THE (CBS)
· CLASS, THE (CBS)
· GHOST WHISPERER (CBS)
· JERICHO (CBS)
· SMITH (CBS)
· SURVIVOR (CBS)









[03/31/15 - 02:09 PM]
"House of Lies" Renewed for a Fifth Season On Showtime(R)
"When you have a gifted acting ensemble led by Don Cheadle and smart, acerbic writing led by showrunner Matthew Carnahan you expect something special, and "House of Lies" delivers for us each season," said Gary Levine.

[03/31/15 - 01:48 PM]
E!'s "The Grace Helbig Show" Reveals First Episode Guests Aisha Tyler, Mamrie Hart and DJ Flula
Join Grace as she geeks out with friends, fans and special guests over all things pop culture.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:11 PM]
History(R) Announces Development of Scripted Series "The Boys of '67"
Award-winning screenwriter Jeb Stuart will pen and executive produce the series based on the book of the same name by noted historian Andrew Wiest.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 12:00 PM]
FX Orders Fourth Season of "The Americans"
Four episodes remain in the current season, which will conclude with the season finale on April 22.

[03/31/15 - 10:55 AM]
Jeff Fahey Joins the Cast of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
Fahey has been cast in the role of "Uncle Eddie Cruickshank," the man who raised The Gecko Brothers after their father died in a fire.

[03/31/15 - 10:11 AM]
Discovery Channel Unveils 2015-2016 Upfront Slate
"Discovery Channel is going from strength to strength this coming year," said Rich Ross. "We're adding new documentaries, scripted series and themed programming to a strong lineup of new unscripted series."

[03/31/15 - 10:10 AM]
TLC Fills Out 2015-2016 Slate Of Programming with Style, Unique Families, And Life's Most Important Moments
This mix of authentic real people, compelling transformation, and larger-than-life stories will drive the network forward in the coming year.

[03/31/15 - 10:09 AM]
Science Channel's 2015-2016 Upfront Programming Slate Breaks Boundaries
The passion, curiosity and bold questions that define the brand are all featured in Science Channel's provocative lineup of exciting shows.

[03/31/15 - 10:09 AM]
Lifetime(R)'s Hit Series, "Devious Maids" From Executive Producers Marc Cherry and Eva Longoria, Returns for Third Season on June 1st
The series moves to Monday nights at 9:00/8:00c leading into the new series "UnREAL" at 10:00/9:00c.

[03/31/15 - 10:08 AM]
Velocity Adds Horse Power to Record Ratings Growth with 2015-16 Upfront Slate
Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours.