or


[09/19/06 - 12:00 AM]
NBC Wins the First Night of the New Season with 'Deal Or No Deal' and the Debut of 'Studio 60'

[via press release from NBC]

NBC WINS THE FIRST NIGHT OF THE NEW SEASON WITH 'DEAL OR NO DEAL' AND THE DEBUT OF 'STUDIO 60'

NBC WINS THE FIRST NIGHT OF THE NEW SEASON WITH 'DEAL OR NO DEAL' AND THE DEBUT OF 'STUDIO 60'

BURBANK, Calif. � September 19, 2006 � NBC won the first night of the 2006-07 season in adults 18-49 and total viewers, as a two-hour "Deal or No Deal" and the debut of the new drama "Studio 60 on the Sunset Strip" combined to give NBC a first-place 4.9 rating, 13 share in adults 18-49 and 14.9 million overall viewers for Monday night, according to preliminary "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Versus the opening Monday night of last season, NBC's performance last night was up by 14 percent in adults 18-49 and by 2.8 million viewers overall.

From 8-10 p.m. ET, the season premiere of "Deal or No Deal" (4.9/13 in 18-49, 15.6 million viewers overall) won its highly competitive two-hour time period in adults 18-49, total viewers and virtually all key measures. From its first to its final half-hour, "Deal" surged by 54 percent in 18-49 rating (to a 6.0/14 from a 3.9/11) and by 4.9 million viewers overall

At 10 p.m. ET, the premiere of "Studio 60 on the Sunset Strip" (5.0/13 in 18-49, 13.4 million viewers overall) achieved NBC's highest 18-49 rating in this hour with series programming since September 26, 2005 and highest overall viewership in the hour with series programming since November 21, 2005. "Studio 60" ranked #2 in its time period in adults 18-49 and most key demos and #1 in adults 18-34 (tied) based on preliminary results.

Preliminary 18-49 averages for Monday night are: NBC, 4.9/13; CBS, 4.7/12; Fox and ABC, 3.3/8; CW, 0.8/2. In overall total viewers, September 18 preliminary results are: NBC, 14.9 million; CBS, 13.8 million; Fox, 8.4 million; ABC, 7.6 million; CW, 2.0 million

In local-market late-night results last night, "The Tonight Show with Jay Leno" (4.5 rating, 11 share in metered-market households) defeated CBS' "Late Show with David Letterman" (3.8/10), and ABC's "Nightline" (2.9/7) and "Jimmy Kimmel Live" (1.4/5).

At 12:35 a.m. ET, "Late Night with Conan O'Brien" (1.9/7) beat CBS' "Late Late Show with Craig Ferguson" (1.8/7) and the second half of Kimmel.

Note that all national ratings are "live plus same day" unless otherwise indicated. Metered-market household ratings are live only.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: NBC WINS THE FIRST NIGHT OF THE NEW SEASON WITH 'DEAL OR NO DEAL' AND THE DEBUT OF 'STUDIO 60'

UPDATE: NBC WINS THE FIRST NIGHT OF THE NEW SEASON WITH 'DEAL OR NO DEAL' AND THE DEBUT OF 'STUDIO 60'

NBC IS UP 16 PERCENT IN 18-49 VERSUS PREMIERE MONDAY LAST YEAR AND UP 24 PERCENT IN TOTAL VIEWERS

BURBANK, Calif. � September 19, 2006 � NBC won the first night of the 2006-07 season in adults 18-49 and total viewers, as a two-hour "Deal or No Deal" and the debut of the new drama "Studio 60 on the Sunset Strip" combined to give NBC a first-place 5.0 rating, 13 share in adults 18-49 and 15.0 million viewers overall for Monday night, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Versus the opening Monday night of last season, NBC's performance last night was up by 16 percent in adults 18-49. In total viewers the increase is 24 percent, or more than 2.8 million viewers overall. The nightlong victory in total viewers is NBC's first on a premiere Monday since 1994.

From 8-10 p.m. ET, the season premiere of "Deal or No Deal" (5.0/13 in 18-49, 15.8 million viewers overall) won its highly competitive two-hour time period in virtually all key categories. From its first to its final half-hour, "Deal" surged by 50 percent in 18-49 rating (to a 6.0/14 from a 4.0/11) and by 4.7 million viewers overall

At 10 p.m. ET, the premiere of "Studio 60 on the Sunset Strip" (5.0/13 in 18-49, 13.4 million viewers overall) achieved NBC's highest 18-49 rating in this hour with series programming since September 26, 2005 and highest overall viewership total in the hour with series programming since November 21, 2005. "Studio 60" ranked #2 in its time period in adults 18-49 and most key demos and #1 in adults 18-34 (tied).

Updated 18-49 averages for Monday night are: NBC, 5.0/13; CBS, 4.7/12; Fox, 3.3/8 and ABC, 3.2/8. In overall total viewers, September 18 updated results are: NBC, 15.0 million; CBS, 13.9 million; Fox, 8.5 million and ABC, 7.0 million. These are NBC's biggest margins over #2 on a premiere Monday (excluding Olympics) in 18-49 and total viewers in the 19-year history of Nielsen's current people meter sample.

In local-market late-night results last night, "The Tonight Show with Jay Leno" (4.5 rating, 11 share in metered-market households) defeated CBS' "Late Show with David Letterman" (3.8/10), and ABC's "Nightline" (2.9/7) and "Jimmy Kimmel Live" (1.4/5).

At 12:35 a.m. ET, "Late Night with Conan O'Brien" (1.9/7) beat CBS' "Late Late Show with Craig Ferguson" (1.8/7) and the second half of Kimmel.

Note that all national ratings are "live plus same day" unless otherwise indicated. Metered-market household ratings are live only.





  [september 2006]  
S
M
T
W
T
F
S
     


· DEAL OR NO DEAL (CNBC)
· STUDIO 60 ON THE SUNSET STRIP (NBC)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.