[09/19/06 - 12:00 AM]
Robot Chicken's 4th Season Premiere Ranks #1 in Its Time Period on Basic Cable Among Adults 18-34, 18-24 and Men 18-34, 18-24

[via press release from Cartoon Network]

Robot Chicken�s 4th Season Premiere Ranks #1 in its Time Period on Basic Cable Among Adults 18-34, 18-24 and Men 18-34, 18-24

Bests 3rd Season Premiere Ratings, Delivery Among All Young Adult Demos from 38% to 67%

Original Series Premiere Helps Propel Adult Swim to #1 Weekly Total Day Delivery of Adults 18-34, 18-24

Adult Swim�s top original series, Robot Chicken, from actor/animator Seth Green, debuted its 4th season on Sunday night (11:30 p.m.) to rank #1 on basic cable in its time period among all target demos�adults 18-34, adults 18-24, men 18-34 and men 18-24�according to preliminary data from Nielsen Media Research. The stop-motion animated series ranked #28 for the week among all ad-supported basic cable programming with adults 18-34 and #19 for the week with men 18-24. Compared to its 3rd season premiere on April 2, 2006, the 4th season opener earned remarkable double-digit ratings and delivery gains among all key demos.

Highlights of Robot Chicken�s 4th season opening performance vs. the 3rd season premiere include the following:

Robot Chicken (Sunday, 11:30 p.m.)

- Adults 18-34 delivery (725,000) increased by 43%, and ratings (1.1) by 38%

- Adults 18-24 delivery (432,000) and ratings (1.5) both expanded by 67%

- Men 18-34 delivery (471,000) advanced by 52%, and ratings (1.4) by 56%

- Men 18-24 delivery (263,000) improved by 65%, and ratings (1.8) by 64%

Buoyed by Robot Chicken�s performance, Adult Swim retained its #1 ranking for total day delivery of adults 18-34, adults 18-24 and men 18-24�the latter for 77 straight weeks. The late-night network also ranked #5 for total day delivery of adults 18-49, and claimed 10 of the top 50 programs of the week among adults 18-34, more than any other basic cable network.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 9/11/06 � 9/17/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.

  [september 2006]  

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(series in development)
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