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[09/28/06 - 12:00 AM]
America's Next Top Model and "One Tree Hill" Propel the CW to First on Wednesday in Women 18-34 "Top Model" and "One Tree Hill" Lift CW Stations to First Or Second in 8 of Top 10 Markets with Key Demos

[via press release from The CW]

"AMERICA'S NEXT TOP MODEL" AND "ONE TREE HILL" PROPEL THE CW TO FIRST ON WEDNESDAY IN WOMEN 18-34 "Top Model" and "One Tree Hill" Lift CW Stations to First or Second in 8 of Top 10 Markets with Key Demos

"America's Next Top Model" Dominates The Hour in Adults and Women 18-34

"One Tree Hill" Improves Over Last Year's Premiere in Target Demo of Women 18-34 and Viewers

"One Tree Hill" Retains More Audience in Adults 18-34 and Women 18-34

Than Any Series to Premiere After "America's Next Top Model"

September 28, 2006 (Burbank, CA) - The CW's new Wednesday combination of "America's Next Top Model" and "One Tree Hill" lifted the network to first place on the night among women 18-34 (3.6/10 - tie), according to preliminary live plus same day Nielsen ratings for Wednesday, Sept. 28.

In 8 of the top 10 markets, "Top Model" and "One Tree Hill" proved to be a powerful pairing ranking either first or second in adults 18-34 and women 18-34 according to Nielsen data in local peoplemeter markets.

In women 18-34, The CW was the top-rated network in New York (8.5/26, beating all network competition combined from 8-10:00 PM), Los Angeles (4.3/12), Chicago (3.7/14), Philadelphia (7.2/19) and Dallas (4.5/13), and ranked second in San Francisco (2.9/10), Washington DC (3.2/9) and Atlanta (4.5/12).

Among adults 18-34, The CW was the top-rated network in New York (6.1/20, again beating all network competition combined from 8-10:00 PM), Philadelphia (4.8/13) and Dallas (3.2/11), and ranked second in Los Angeles (2.9/9), Chicago (2.2/8), San Francisco (2.0/7), Atlanta (2.8/9) and Detroit (2.8/9).

"America's Next Top Model" kicked off The CW's Wednesday in winning fashion, beating the competition to rank first in its target demos of adults 18-34 (2.9/10) and women 18-34 (4.1/14), despite facing tough reality competition from "Dancing With The Stars" and "Biggest Loser."

In its second week, "America's Next Top Model" remains ahead of the same telecast last year (9/28/05) in all key demos, including 16% in adults 18-34, 8% in women 18-34, 14% in adults 18-49 (2.4/7), 13% in women 18-49 (3.5/10) and 5% in viewers (4.8million).

With "Top Model" as its lead-in, "One Tree Hill" improved over is premiere last season by 3% in women 18-34 (3.1/8) and 5% in viewers (3.64milion).

The "One Tree Hill" premiere retained more of its "Top Model" lead-in among adults 18-34 (2.2/7, 76%) and women 18-34 (76%) than any show to debut after "Top Model."

The CW's new Wednesday line-up marks a clear improvement over either UPN or The WB on the same night a year ago (9/28/05) in all key demos. Compared to The WB's Wednesday, The CW was up 189% in adults 18-34, 177% in women 18-34, 163% in adults 18-49 and 164% in women 18-49. Versus UPN's year ago Wednesday, The CW was up 18% in adults 18-34, 13% in women 18-34, 17% in adults 18-49 and 16% in women 18-49.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

THE CW'S "AMERICA'S NEXT TOP MODEL" RANKS FIRST ITS TIME PERIOD IN ADULTS 18-34 AND WOMEN 18-34 "One Tree Hill" Retains More Audience in Adults 18-34 and Women 18-34 Than Any Series to Premiere After "America's Next Top Model"

CW's Wednesday Improves Year-to-Year Over Both UPN and WB

"Top Model" and "One Tree Hill" Lift CW Stations to First or Second in 8 of Top 10 Markets with Key Demos

September 28, 2006 (Burbank, CA) - "America's Next Top Model" kicked off The CW's Wednesday in winning fashion, ranking first in its target demos of women 18-34 (4.0/12) and adults 18-34 (2.8/9-tie), versus tough reality competition from "Dancing With The Stars" and "Biggest Loser," according to Live Plus Same Day National Nielsen ratings for Wednesday, Sept. 28.

In its second week, "America's Next Top Model" remains ahead of the same telecast last year (9/28/05) in all key demos, including 12% in adults 18-34, 5% in women 18-34, 14% in adults 18-49 (2.4/7), 13% in women 18-49 (3.5/9) and 2% in viewers (4.7million).

The "One Tree Hill" premiere retained more of its "Top Model" lead-in among adults 18-34 (2.2/7, 75%) and women 18-34 (70%) than any show to debut after "Top Model."

The CW's new Wednesday line-up marks an improvement over either UPN or The WB on the same night a year ago (9/28/05) in all key demos. Compared to The WB's Wednesday, The CW was up 167% in adults 18-34, 162% in women 18-34, 150% in adults 18-49 and 155% in women 18-49. Versus UPN's year ago Wednesday, The CW improved 9% in adults 18-34, 6% in women 18-34, 11% in adults 18-49 and 12% in women 18-49.

"Top Model" and "One Tree Hill" proved to be a powerful pairing ranking either first or second in adults 18-34 and women 18-34 in 8 of the 10 Nielsen local peoplemeter markets.

In women 18-34, The CW was the top-rated network in New York (8.5/26, beating all network competition combined from 8-10:00 PM), Los Angeles (4.3/12), Chicago (3.7/14), Philadelphia (7.2/19) and Dallas (4.5/13), and ranked second in San Francisco (2.9/10), Washington DC (3.2/9) and Atlanta (4.5/12).

Among adults 18-34, The CW was the top-rated network in New York (6.1/20, again beating all network competition combined from 8-10:00 PM), Philadelphia (4.8/13) and Dallas (3.2/11), and ranked second in Los Angeles (2.9/9), Chicago (2.2/8), San Francisco (2.0/7), Atlanta (2.8/9) and Detroit (2.8/9).





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· AMERICA'S NEXT TOP MODEL (VH1)
· BIGGEST LOSER, THE (USA)
· DANCING WITH THE STARS (ABC)
· ONE TREE HILL (CW)





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