[10/02/06 - 12:00 AM]
ABC.com Expands Site for Fall with Enhanced Features and Additional Content

[via press release from ABC]


New Additions to ABC.com Include Over 100 Short-form Videos Each Week Comprised of Promos, Sneak Peeks, Trailers and Original Cast Interviews and Behind-the-Scenes Clips

Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group announced today that it will offer enhanced features and additional content, including over 100 short-form videos each week, at www.ABC.com.

�We�re adding a significant amount of unique content, especially video, to ABC.com to make it the primary destination for fans of our programming,� said Alexis Rapo, vice president, Digital Media, ABC Entertainment. �We�ve increased the amount of short-form video content including, trailers and originals, by 330 percent from last season. We�re seeing success already -- on the premiere day for �Dancing with the Stars,� 60 percent of the video viewed on the site was for that show alone!�

Fresh to ABC.com this year are new sites for five returning series (�The Bachelor,� �Dancing with the Stars,� �Extreme Makeover: Home Edition,� �Grey�s Anatomy� and �Lost�) and sites for four new series (�The Knights of Prosperity,� �The Nine,� �Six Degrees� and �Ugly Betty�). Additional content includes blogs, podcasts, behind-the-scenes footage, and interviews with the cast and producers. New content and website information on each series is listed below.

The Bachelor

� New website design with enhanced features and content

� Bachelor diary/blog

� Rose Ceremony Prediction Game with grand prize trip to Italy

Dancing with the Stars

� New website design with enhanced features and content

� Original online video content � backstage interviews, dancer/celebrity spotlights, rehearsals

� Online voting component

� Premium mobile SMS campaign

� Online dancing game

� Online blogs

� Slim-Fast Sponsored Dance Challenge with video and fitness tools

Extreme Makeover: Home Edition

� New website design with enhanced features and content

� Before-and-after video spotlights

� Blogs with the cast

Grey�s Anatomy

� Dynamic new website design with enhanced features and content

� Weekly podcasts with producers

� Weekly blogs from show writers

� Exclusive online behind-the-scenes featurettes

The Knights of Prosperity

� Downloadable �membership� materials to help you Join the Knights, including t-shirt iron-ons, membership certificates and the Knights� oath

� Exclusive sneak peek videos


� New website design coming soon with many interactive features created for fans, as well as new viewers, including:

� The Lost Theories Board

� Lost �Connections� backstory feature

� Weekly podcasts and video podcasts with producers

Six Degrees

� Visitors can become �connected� to the show�s characters through an interactive questionnaire

� Extended scenes from the pilot are embedded throughout the site

Ugly Betty

� Get career advice from Betty

� Learn the Betty �cheer�

� Multiple video �Easter eggs� (English and Spanish-language) are embedded throughout the site

ABC.com recently launched its enhanced broadband video player, winner of an Interactive Emmy in the category of Enhanced or Interactive Programming-New Delivery Platforms, as a permanent feature on the website. The player offers full episodes of seven primetime series, including �Lost,� �Grey�s Anatomy,� �Desperate Housewives,� �Ugly Betty,� �Six Degrees,� �The Nine� and �The Knights of Prosperity,� the day after they premiere on ABC.

Disney-ABC Television Group is home to all of The Walt Disney Company�s worldwide entertainment and news television properties. The Group includes the ABC Television Network, Disney Channel�s worldwide portfolio of kids� channels, ABC Family and SOAPnet; as well as television production and syndication divisions Touchstone Television, Walt Disney Television Animation, Buena Vista Worldwide Television and Walt Disney Television International. Disney-ABC Television Group also manages the Radio Disney Network in addition to the Company�s equity interest in Lifetime Entertainment Services, A&E Television Networks and E! Networks.

  [october 2006]  


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