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[10/02/06 - 12:00 AM]
'NBC Sunday Night Football' Week 4 Up 8% from 2005

[via press release from NBC]

'NBC SUNDAY NIGHT FOOTBALL' WEEK 4 UP 8% FROM 2005

Bears Drubbing of Seahawks Draws 16.9 Million Viewers

"NBC SNF" Averaging 18.6 Million Viewers To Date, Up 12% from MNF in 2005

NEW YORK � Oct. 2, 2006 � Last night's "NBC Sunday Night Football," featuring the Bears 37-6 romp over the Seahawks, averaged 16.9 million viewers (8:21-11:11 p.m. ET), up eight percent from last year's Week Four "Monday Night Football" game (15.6 million, Carolina 32 � Green Bay 29), according to fast national data from Nielsen Media Research. "NBC SNF" drew a 10.8 household rating and 17 share, up five percent from Week Four in 2005 (10.3/17).

After five games, "NBC Sunday Night Football" is averaging 18.6 million viewers, 12 percent higher than "Monday Night Football" through five games in 2005 (16.6 million, averages include Thursday night season openers). In households, "NBC SNF" is averaging a 12.0/19, nine percent higher than ABC "MNF" after five games in 2005 (11.0/18). Each "NBC Sunday Night Football" game to date has out-rated and out-drawn the respective "MNF" games from 2005.

Last night's "NBC Sunday Night Football" game rated 42 percent higher in households (10.8/17 vs. 7.6/12), 94 percent higher in Adults 18-49 (3.4 vs. 6.6) and 48 percent higher in total viewers (16.9 vs. 11.4 million) compared to the same night on NBC last year.

"NBC Sunday Night Football" Week Two Top Ten Metered Markets
1. Chicago: 33.0/49
2. Seattle: 29.8/50
3. Denver: 18.1/28
4. Milwaukee: 16.9/25
5. Indianapolis: 16.6/24
6. Las Vegas: 16/24
7. Norfolk: 14.3/20
8. Portland: 13.8/24
9. Orlando: 13.7/19
10. Birmingham: 13.3/18





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· MONDAY NIGHT FOOTBALL (ESPN)
· SUNDAY NIGHT FOOTBALL (NBC)





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