or


[10/05/06 - 12:42 PM]
TNT and Innovative Brand Marketer Chase Develop First of Its Kind Partnership
Five-part micro-series "Change of Plans" to premiere during "Castaway" broadcast this Friday with finale viewable online.

[via press release from TNT]

TNT and Innovative Brand Marketer Chase Develop First of Its Kind Partnership

TNT and Chase Present Change of Plans, a Mini-Drama to Premiere on TNT Oct. 6 during Network Premiere for Castaway and Finale on Online Destination TNT.tv

TNT Network Premiere Castaway Presented by Chase with Limited Commercial Breaks as First-Ever Nationally Exclusive TNT Movie Sponsorship

Change of Plans to Extend to Digital Extensions Following Premiere as Part of Chase Marketing Initiative

On Oct. 6, TNT and Chase [NYSE: JPM] will introduce a high-impact promotional partnership that reaches consumers nationwide with the premiere of Change of Plans, a TNT original mini-drama that embodies the marketing campaign of the new rewards credit card introduced by Chase, Chase Freedom; TNT�s first-ever nationally exclusive sponsorship around a limited-commercial movie presentation with the film Castaway; and an extensive consumer outreach campaign that extends both brands to digital platforms.

During the special TNT presentation of Castaway nationally sponsored by Chase and presented with limited commercial breaks on Oct. 6 at 8 p.m. (ET/PT), Change of Plans will premiere with an entertaining tale about Anne Smith, a young business woman and the choices she has to make. The engaging tale unfolds throughout four consecutive commercial breaks, with the fifth and final part airing only at TNT�s online destination, TNT.tv. Following the initial premiere, the compelling content piece will run full-length as part of Chase�s digital marketing campaign that will infiltrate top Internet destinations. The brand-focused partnership speaks to the forward-thinking style of Chase�s marketing team and TNT�s extensive promotional capabilities. Change of Plans will encore three different dates within Castaway following the initial premiere, and also include a consumer sweepstakes.

"Chase is a leader in progressive marketing and brand communication," said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. "Our brands came together with the same goal in mind, to develop an innovative way to entertain and engage viewers through a non-traditional marketing initiative. This partnership is an example of strong brands coming together and pushing the boundaries of marketing to reach today's consumers."

Change of Plans opens with Anna Smith, an overworked businesswoman looking to get her day-to-day responsibilities completed without her boss�s demands getting in the way of her job. When he requests for her to deliver him blueprints for his client meeting, Anna brings the viewer on an entertaining adventure that includes periodic daydreaming while she makes her way cross-town to him. When she arrives at the meeting, at the end of the fourth segment, the viewer is instructed to go to tnt.tv where they get to watch the conclusion to the mini-drama. During the final segment, Anna suddenly decides to make a change of plans and utilizes Chase Freedom during the scene.

When viewers go to TNT.tv to view the fifth and final part to the mini-drama, they will have the opportunity to enter the Change of Plans Sweepstakes. Between Oct. 6 and Oct. 20, viewers can enter the sweepstakes every time they view the ending to the adventure. In the flexible style of Chase Freedom, the grand prize winner will have their choice between four prizes, a cash prize or three different travel packages.

About JPMorgan Chase & Co.

Chase Card Services is part of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $1.3 trillion and operations in more than 50 countries. The company has more than 100 million credit cards issued. Under the Chase and JPMorgan brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.

About Turner Network Television (TNT) Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick, and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/18/24 - 01:59 PM]
Chrissy Metz, Jaime Ray Newman, Katie Lowes, and George Ferrier Join as Series Regulars for Starz's New Drama "The Hunting Wives"
Production on the thrilling new series has started in Charlotte, North Carolina.

[03/18/24 - 11:30 AM]
Video: ALLBLK Releases Trailer for the World Premiere of New Thriller, "The Influencer" Premiering Thursday, April 4
The original film stars Christina Cooper as Niecy Fields, a social media influencer on the cusp of stardom.

[03/18/24 - 10:06 AM]
E! Announces Trendsetting Guest Judges and Pioneering Disruptors for New Cutting-Edge Design Competition Series "OMG Fashun" with Julia Fox
Handcrafted is the new haute couture on "OMG Fashun" as Julia inspires pioneering fashion disruptors to upend traditional style convention, break the rules and redefine cool.

[03/18/24 - 10:00 AM]
Video: Peacock Debuts Trailer For New Original Documentary "Bray Wyatt: Becoming Immortal" Premiering April 1
The documentary looks at the remarkable career of the late Windham Rotunda also known as Bray Wyatt, one of the most skillful, tenacious, and creative WWE Superstars of all-time.

[03/18/24 - 10:00 AM]
NBC Is the Official Home of Competition and Games This Summer with a Slate of Powerhouse Hit Series
NBC is the summer home for both the Paris Olympic Games and high-stakes competition with a robust lineup of returning powerhouse favorites, including "America's Got Talent," "American Ninja Warrior," "Password," "The Wall" and "Weakest Link."

[03/18/24 - 09:02 AM]
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Plus: the streamer offers new looks at "Deliver Me," "The Helicopter Heist," "Ronja the Robber's Daughter," "Billionaire Island" and season two of "Baby Fever."

[03/18/24 - 09:01 AM]
Video: "Rebel Moon - Part Two: The Scargiver" - Official Trailer - Netflix
The rebels gear up for battle against the ruthless forces of the Motherworld as unbreakable bonds are forged, heroes emerge - and legends are made.

[03/18/24 - 09:01 AM]
Video: Disney's "Wish" - Streaming April 3rd - Disney+
Walt Disney Animation Studios' "Wish" is an all-new musical-comedy welcoming audiences to the magical kingdom of Rosas, where Asha, a sharp-witted idealist, makes a wish so powerful that it is answered by a cosmic force - a little ball of boundless energy called Star.

[03/18/24 - 08:01 AM]
Video: "Our Living World" - Cate Blanchett - Official Trailer - Netflix
This stunning nature series narrated by Cate Blanchett explores the intelligence, resourcefulness and interconnectedness of life on our planet.

[03/18/24 - 08:00 AM]
Acorn TV Fan-Favorite "Harry Wild" Returns Monday, May 13
Season three consists of six episodes and will be available on Acorn TV in the United States, Canada, New Zealand, Australia, and the United Kingdom.

[03/18/24 - 08:00 AM]
Prime Video Orders "Beast Games" from MrBeast and Amazon MGM Studios
Based on his already successful YouTube show, "Beast Games" is set to become the biggest reality competition series ever with 1000 contestants competing for a $5 million dollar cash prize which will be the biggest single prize in the history of television and streaming.

[03/18/24 - 07:14 AM]
ESPN+ Original Series "Full Court Press" Presented by State Farm Featuring Caitlin Clark, Kamilla Cardoso and Kiki Rice to Premiere May 11 & 12 on ABC and ESPN+
From Iowa's historic preseason game that broke attendance records all the way through the WNBA draft in April, the series uses unparalleled access, exclusive interviews, and unique game footage, to transport audiences into the lives of these exceptional athletes.

[03/18/24 - 06:01 AM]
Video: "Scoop" - Official Trailer - Netflix
Inspired by real events, this fictional dramatization gives an insider account of how the women of Newsnight secured Prince Andrew's infamous interview.

[03/18/24 - 06:01 AM]
Video: Apple TV+ Debuts Trailer for Season Two of Iconic Emmy Award-Winning Series "Fraggle Rock: Back to the Rock," Premiering Globally March 29
Award-winning season two cast includes the return of Daveed Diggs alongside Ariana DeBose, Brett Goldstein, Catherine O'Hara, Adam Lambert and K-pop group aespa in guest star roles.

[03/18/24 - 04:01 AM]
Video: "Joy" - First Look Teaser - Netflix
Starring Thomasin McKenzie, James Norton and Bill Nighy, the new film based on the story of the birth of IVF.