or


[10/05/06 - 12:42 PM]
TNT and Innovative Brand Marketer Chase Develop First of Its Kind Partnership
Five-part micro-series "Change of Plans" to premiere during "Castaway" broadcast this Friday with finale viewable online.

[via press release from TNT]

TNT and Innovative Brand Marketer Chase Develop First of Its Kind Partnership

TNT and Chase Present Change of Plans, a Mini-Drama to Premiere on TNT Oct. 6 during Network Premiere for Castaway and Finale on Online Destination TNT.tv

TNT Network Premiere Castaway Presented by Chase with Limited Commercial Breaks as First-Ever Nationally Exclusive TNT Movie Sponsorship

Change of Plans to Extend to Digital Extensions Following Premiere as Part of Chase Marketing Initiative

On Oct. 6, TNT and Chase [NYSE: JPM] will introduce a high-impact promotional partnership that reaches consumers nationwide with the premiere of Change of Plans, a TNT original mini-drama that embodies the marketing campaign of the new rewards credit card introduced by Chase, Chase Freedom; TNT�s first-ever nationally exclusive sponsorship around a limited-commercial movie presentation with the film Castaway; and an extensive consumer outreach campaign that extends both brands to digital platforms.

During the special TNT presentation of Castaway nationally sponsored by Chase and presented with limited commercial breaks on Oct. 6 at 8 p.m. (ET/PT), Change of Plans will premiere with an entertaining tale about Anne Smith, a young business woman and the choices she has to make. The engaging tale unfolds throughout four consecutive commercial breaks, with the fifth and final part airing only at TNT�s online destination, TNT.tv. Following the initial premiere, the compelling content piece will run full-length as part of Chase�s digital marketing campaign that will infiltrate top Internet destinations. The brand-focused partnership speaks to the forward-thinking style of Chase�s marketing team and TNT�s extensive promotional capabilities. Change of Plans will encore three different dates within Castaway following the initial premiere, and also include a consumer sweepstakes.

"Chase is a leader in progressive marketing and brand communication," said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. "Our brands came together with the same goal in mind, to develop an innovative way to entertain and engage viewers through a non-traditional marketing initiative. This partnership is an example of strong brands coming together and pushing the boundaries of marketing to reach today's consumers."

Change of Plans opens with Anna Smith, an overworked businesswoman looking to get her day-to-day responsibilities completed without her boss�s demands getting in the way of her job. When he requests for her to deliver him blueprints for his client meeting, Anna brings the viewer on an entertaining adventure that includes periodic daydreaming while she makes her way cross-town to him. When she arrives at the meeting, at the end of the fourth segment, the viewer is instructed to go to tnt.tv where they get to watch the conclusion to the mini-drama. During the final segment, Anna suddenly decides to make a change of plans and utilizes Chase Freedom during the scene.

When viewers go to TNT.tv to view the fifth and final part to the mini-drama, they will have the opportunity to enter the Change of Plans Sweepstakes. Between Oct. 6 and Oct. 20, viewers can enter the sweepstakes every time they view the ending to the adventure. In the flexible style of Chase Freedom, the grand prize winner will have their choice between four prizes, a cash prize or three different travel packages.

About JPMorgan Chase & Co.

Chase Card Services is part of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $1.3 trillion and operations in more than 50 countries. The company has more than 100 million credit cards issued. Under the Chase and JPMorgan brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.

About Turner Network Television (TNT) Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick, and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/16/26 - 02:30 PM]
Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016
On FS1, Game 3 averaged 6,460,000 viewers.

[10/16/26 - 01:12 PM]
ESPN Documentary Film "The Endless Race" Premieres Oct. 29 on Hulu
The film will also air Sunday, November 1 at 2 p.m. ET on ESPN and stream afterward on the ESPN App later that day.

[10/16/26 - 12:34 PM]
Season 5 of "True Detective" Starts Production in 2027
Nicolas Cage and Antonio Banderas will star in the anthology's next season.

[10/16/26 - 12:15 PM]
ESPN Collaborates with Ferg on New NBA Marketing Campaign Featuring Unreleased Tracks "Can't Stop Me" & "Aura"
"Aura" debuts in ESPN creative on October 16 and aims to drive awareness of the major star-driven games on ESPN platforms to tip off the season, while the campaign began October 4 with "Can't Stop Me."

[10/16/26 - 11:45 AM]
"Dancing with the Stars" Scores with Show's "Super Bowl Night"
In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.

[10/16/26 - 11:00 AM]
Video: Starz Unveils Opening Scene of Highly Anticipated "P-Valley" Final Season
This will mark the first extended preview for fans ahead of the highly anticipated debut of the third and final season with two new episodes Friday, December 4.

[10/16/26 - 10:42 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late Night
"20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/16/26 - 10:23 AM]
Prime Video Orders "Rally" to Series from Julie Plec, Universal Television, Entertainment 360 and Amazon MGM Studios
Let the games begin!

[10/16/26 - 09:00 AM]
"Lil Kev" Is Back! Inspired by Kevin Hart's Childhood, The Animated Comedy Series Returns for Season Two Wednesday, December 9 Exclusively on Paramount+
Set in 1993 North Philadelphia, "Lil Kev" follows twelve-year-old Kev as his enormous ambition and wild imagination fuel one scheme after another.

[10/16/26 - 07:01 AM]
Video: "Tyler Perry's The Gospel of Christmas" - Official Trailer - Netflix
A struggling pastor moves his family to a troubled New York neighborhood, where they must save a neglected church from foreclosure before Christmas.

[10/15/26 - 11:31 PM]
Video: "Chaar Yaar" - Official Trailer - Prime Video
"Chaar Yaar" is a story of four middle-class boys, their dreams, setbacks and friendship being their armour.

[10/15/26 - 05:01 PM]
Video: "Dead-End Job" - Official Trailer - Netflix
Drowning in debt, a young man takes lucrative part-time jobs from a mysterious agency - only to find his hustle for more money turning nightmarish.

[10/15/26 - 05:00 PM]
The Walt Disney Company Goes for Baseball Home Run with Banana Ball Tournament and Documentary in 2027
Following Banana Ball's 10-year journey, from its humble beginnings in Savannah, Georgia, to a phenomenon known as "The Greatest Show in Sports," the documentary will give fans an inside look at the stories, personalities and community behind it all.

[10/15/26 - 02:55 PM]
Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era
The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.

[10/15/26 - 02:52 PM]
Peter Rice Named Netflix Chief Content Officer
He replaces Bela Bajaria, who is leaving Netflix after nearly 10 years, most recently leading the Company's global content team.