or


[10/09/06 - 09:59 AM]
CBS and Youtube Strike Strategic Content and Advertising Partnership
YouTube's new CBS Brand Channel will include daily contributions from both CBS Entertainment and Showtime.

[via press release from CBS]

CBS AND YOUTUBE STRIKE STRATEGIC CONTENT AND ADVERTISING PARTNERSHIP

CBS to Distribute Daily Sports, News and Entertainment Programming through New Brand Channel

First TV Network to Test YouTube Content Identification Architecture To Connect and Engage with Viewers

NEW YORK, NY and SAN BRUNO, Calif. � October 09, 2006 � YouTube, Inc. and CBS Corporation (NYSE: CBS.A and CBS) have struck a strategic content and advertising partnership announced today by Leslie Moonves, President and CEO of CBS Corporation and Chad Hurley, CEO and Co-Founder of YouTube. The deal calls for the CBS Television Network, its premium television service provider, Showtime Networks Inc., as well as its basic cable/digital media service, CSTV Networks, Inc., to offer the YouTube community a wide variety of short-form video programming from its news, sports and entertainment divisions on a daily basis beginning this month. YouTube and CBS will share revenue from advertising sponsorships of CBS Videos.

In addition, CBS is the first TV network to test YouTube's new advanced content identification architecture and reporting system which will allow CBS to protect its intellectual property by identifying and locating copyrighted CBS content on YouTube. CBS will then have the opportunity to either remove it from the site or, at CBS's sole discretion, allow it to remain. If CBS allows the content to remain on the site, CBS will share in any revenue from advertising placed adjacent to the content.

"We're pleased to be the first network to strike a major content deal with what is clearly one of the fastest growing new media platforms out there," said Moonves. "This strategic partnership is a unique development in CBS's continuing initiative to monetize our industry-leading content across new distribution platforms. We're now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way."

"We're excited to partner with CBS to bring their high-quality, entertaining content to our users. As the first major network to offer a daily delivery of informative and entertaining video clips, CBS will have the opportunity to reach YouTube's far-reaching and diverse community in a unique and powerful way," said Hurley. "Today's agreement demonstrates that YouTube has become a revenue-generating distribution channel for major networks and other media companies. By partnering with YouTube, media companies can now have a two-way dialogue with viewers who can provide feedback about what they find entertaining."

Under this agreement, CBS will also be providing the YouTube community with video content from CSTV. College sports fans can watch and share some of their favorite college athletics events on YouTube. Beyond highlights and footage from CSTV's network of more than 100 broadband channels of live college sports, the college sports leader will utilize its relationship with students at hundreds of universities to enable fans to upload their own content from tailgate parties, pep rallies and other campus events.

Content on YouTube's new CBS Brand Channel will include daily contributions from:

o CBS Entertainment; including short clips from top CBS programs including "Survivor," "CSI," and "The Late Show with Dave Letterman," as well as mini-previews and footage from its new fall lineup.

o CBS News; including short videos from "CBS Evening News with Katie Couric," "The Early Show," and "60 Minutes."

o CBS Sports; including analysis of college and professional sports, as well as programming from CSTV.

o Showtime Networks, including promotional video clips from its critically acclaimed original series including "Dexter," "Brotherhood" "Sleeper Cell and "The L Word."

About YouTube Brand Channels

YouTube Brand Channels provide an enhanced environment for media companies and advertisers to showcase their video content on YouTube with a look and feel that is consistent with their brand imagery. This new concept helps brands connect and engage with consumers in a unique and powerful way, around compelling, programmable video content. For more information on YouTube Brand Channels, please contact advertising@youtube.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW � a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.





  [october 2006]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· BROTHERHOOD (SHOWTIME)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEXTER (SHOWTIME)
· L WORD, THE (SHOWTIME)
· SLEEPER CELL (SHOWTIME)
· SURVIVOR (CBS)





[05/08/26 - 09:18 AM]
TNT Sports Delivers Its Most-Watched MLB Regular Season Start Since 2015
The Yankees/Mariners season opener on March 31 delivered 562,000 viewers and peaked at 735,000, making it the most watched opener on TBS since 2012.

[05/08/26 - 08:30 AM]
Video: Trailer & Key Art Debut - Hulu's "Not Suitable For Work"
The series will premiere with three episodes on June 2, then two episodes weekly until the finale on June 23, only on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[05/08/26 - 08:01 AM]
ABC Announces Summer 2026 Premiere Dates and Unscripted Renewals
New seasons of "Celebrity Family Feud," "Press Your Luck," and "Who Wants to Be a Millionaire" will join the previously announced newcomer "Dancing with the Stars: The Next Pro."

[05/08/26 - 07:31 AM]
Video: "James." - Official Trailer - Netflix
A raw and honest look at the man behind Colombia's iconic No. 10 on his road to the 2026 World Cup.

[05/08/26 - 07:16 AM]
CNN Film "Why We Dream" to Premiere Memorial Day at 8PM ET/PT
The film chronicles the final generation of World War II veterans as they return to France and is produced by Delta Air Lines' Window Seat Studios in partnership with Vice Media's Pulse Films.

[05/08/26 - 07:01 AM]
"Forever" Season 2 Starts Production in Los Angeles
Additionally, Malaika Guttoh is set to join the cast as a series regular with Avery Wills Jr. and Tre McBride joining as recurring guests.

[05/08/26 - 02:31 AM]
Netflix Announces Standalone Sequel to Global Hit "La Palma"
"Florida" (working title) picks up just hours after the volcanic eruption on the island of La Palma, shifting the focus to a Norwegian community in Florida that is still unaware that a devastating tsunami is on its way.

[05/07/26 - 04:01 PM]
Video: "Viral Hit" - Official Trailer - Netflix
When he accidentally goes viral after a brawl, a weak and broke teen realizes livestreaming fights against delinquents could change his life.

[05/07/26 - 02:00 PM]
Class Is in Session: FOX Announces New Celebrity Game Show "Nation's Dumbest" - The Only Competition You Don't Want to Win
Taking attendance as host is acclaimed comedian Jack Whitehall, who presides over the chaos as contestants relive the highs and humiliations of school life - from pop quizzes and report cards to recess and parent teacher conferences - all while trying to stay out of last place.

[05/07/26 - 01:10 PM]
ESPN Debuts Short Documentary "Messi: The Forgotten Tape / Messi: La Cinta Olvidada"
Debuting Sunday, May 10 at 5:30 p.m. ET on ESPN and ESPN Deportes, the documentary highlights the pivotal moment that helped shape Lionel Messi's international future and altered the trajectory of global football.

[05/07/26 - 12:21 PM]
FOX Television Network Renews "Murder in a Small Town" for Season Three
Joining the cast is Peter Gallagher as Rod Finlayson, a charismatic, uber-independent, capable yet unreliable figure.

[05/07/26 - 11:01 AM]
First Look & Date Announcement - Hulu Original "Hannah Berner: None of My Business"
The special will premiere on Friday, June 5 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S., and on Disney+ internationally.

[05/07/26 - 10:46 AM]
CNN Original Series "This Land" Premieres Sunday, June 7 at 9pm ET/PT
Produced by October Films, the series will air two episodes weekly on Sundays at 9pm and 10pm ET/PT on CNN.

[05/07/26 - 10:09 AM]
BET Announces the Return of the Black + Iconic Soiree on May 23, 2026 at MGM National Harbor, Hosted by Laverne Cox, Celebrating Culture, Community, and Impact
The Black + Iconic Soirée brings together luminaries, advocates, and changemakers for an intimate evening of recognition, reflection, and celebration.

[05/07/26 - 10:06 AM]
Coach Kelly Clarkson Returns This Fall on "The Voice"
NBC confirmed the news on social media this morning.