or


[10/11/06 - 09:48 AM]
CBS Cares Partners with Postpartum Support International to Launch Public Service Announcement and Online Education Campaign on Postpartum Depression
PSAs will debut during this Sunday's "Cold Case" and feature actors Kathryn Morris and Danny Pino.

[via press release from CBS]

CBS CARES PARTNERS WITH POSTPARTUM SUPPORT INTERNATIONAL TO LAUNCH PUBLIC SERVICE ANNOUNCEMENT AND ONLINE EDUCATION CAMPAIGN ON POSTPARTUM DEPRESSION

PSAs Will Debut During "Cold Case" on October 15 and Will Feature Show Actors Kathryn Morris and Danny Pino

Dr. Margaret Spinelli of Columbia University and New York State Psychiatric Institute Serves as Consultant

CBS Cares has partnered with Postpartum Support International [PSI] to launch a Public Service Announcement and online education campaign on postpartum depression, it was announced today by Martin Franks, Executive Vice President, Planning, Policy & Government Affairs, CBS Corporation, and Susan Dowd Stone, President of PSI. The PSAs will debut during an episode of COLD CASE titled "Baby Blues" on Sunday, Oct. 15 (9:00-10:00 PM, ET/PT). This episode includes a storyline whereby a mother admits to feeling stressed out with the demands of a new baby, along with being a working mother. The PSAs will feature COLD CASE actors Kathryn Morris and Danny Pino.

The PSAs will include warnings about the severity of postpartum depression, including the negative emotional and physical effects on the mother, infant and family if the mother is not treated. To help with early detection, the PSAs will highlight symptoms such as tearfulness, mood swings and difficulty connecting with one's baby. Each PSA will remind new mothers and family members that no one is to blame and that this is an easily treatable medical disease.

"As a broadcaster, we are uniquely positioned to educate the viewing public, and we believe postpartum depression is an under-served cause that needs more exposure," said Franks. "Given the severe-yet-treatable nature of this illness, we are pleased that Postpartum Support International brings a nationwide network to offer support and education on a local level to mothers and families suffering from this condition."

"These PSAs represent the most comprehensive national public health initiative ever undertaken to bring awareness to perinatal mood disorders," said Dowd Stone. "With the potential of reaching millions of women, partners and families, lives can be saved by ending the isolation of sufferers and offering access to treatment resources. PSI strongly commends CBS Cares and COLD CASE for devoting their substantial talents and resources to raise awareness of this critical and underserved public health issue. We are honored to be partners in this worthy community outreach."

The CBS Cares Website (www.cbs.com/cbs_cares/.com) will provide additional information such as interviews with field experts discussing the symptoms of perinatal illness and treatment options. The CBS Cares site will link to the PSI website, which lists local resources available and includes a helpline number -- 1-800-944-4773.

Dr. Margaret Spinelli, Associate Professor of Clinical Psychiatry, Columbia University College of Physicians and Surgeons and Director of Maternal Mental Health Program, New York State Psychiatric Institute, served as a medical consultant for the PSAs and online campaign. She also served as a medical expert for the Andrea Yates retrial.

"The CBS Cares campaign is an important pioneering effort by the television industry to end the stigma surrounding postpartum depression and promote the importance of early intervention and treatment," said Spinelli. "Postpartum depression is the most common complication of childbirth, with often devastating -- even sometimes fatal -- effects on mothers and children. I am proud to have been consulted for the CBS Cares campaign and am certain that it will help millions of families who unnecessarily suffer."

For the first time, CBS Cares will make available a Spanish-language version of the PSAs featuring Danny Pino to any broadcaster or cable operator wishing to run them, and will do so without the CBS Cares logo, allowing entities to brand them as their own. The CBS Cares website will include the English and Spanish-language versions.

On November 17, PSI is honoring both CBS Cares and COLD CASE for their commitment to this illness with PSI's Excellence in Media Outreach Award. Further information on this gala event is available on PSI's website.

This postpartum initiative builds on CBS Cares' commitment toward highlighting underserved health issues, including a campaign on depression that was hailed as network television´┐Żs "most expansive" campaign on the disease. The campaign was also recently honored with the Outstanding Media Award for Public Service from the National Alliance on Mental Illness.

About CBS Cares:

At the heart of CBS's public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. These PSA's have addressed numerous causes including HIV/AIDS, alcohol abuse, breast cancer, child abuse, education, literacy, menopause, mental health, obesity, prostate cancer, violence prevention, the V-Chip and women's heart disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a "breakthrough website." With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.

Postpartum Support International is the world's largest organization offering support, referrals, education, training and resources to health care providers, women and their families coping with perinatal mood disorders. With coordinators in 48 states and 26 countries around the world, PSI is well-positioned in this partnership to continue its mission fulfillment of eradicating perinatal mental illness in every community. www.postpartum.net , 1-800-944-4773.





  [october 2006]  
S
M
T
W
T
F
S


· COLD CASE (CBS)





[03/28/17 - 02:16 PM]
Amy Poehler and Nick Offerman Handcraft Their Return to NBC with Six-Episode Order for "The Handmade Project"
The competition series celebrates artisanship and the makers who can create amazing things with their hands ... and a few tools too.

[03/28/17 - 01:39 PM]
"Rescue Dog to Super Dog" Gives Assistance and Comfort to Those in Need and Purpose and a Forever Home to Rescue Dogs
In Animal Planet's new series, shelter dogs are given a second chance to become a companion to someone in need.

[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 01:15 PM]
Animal Owners Look to Make Big Changes for Their Overweight Pets in Animal Planet's "My Fat Pet"
In Animal Planet's all-new series, animal expert and trainer Travis Brorsen works with pets and their owners through a four-month long weight-loss journey.

[03/28/17 - 01:01 PM]
"Saturday Night Live" Returns in April with All-Star Lineups
Look for Louis C.K. and The Chainsmokers on April 8 followed by Jimmy Fallon and Harry Styles on April 15.

[03/28/17 - 12:58 PM]
NBC to Broadcast All Winter Olympic Programming Live Across All Time Zones
Whether daytime, primetime or late night, all U.S. viewers will be able to watch NBC's coverage of the XXIII Olympic Winter Games from PyeongChang, South Korea, at the same time.

[03/28/17 - 12:38 PM]
Smithsonian Channel(TM) Goes Beyond the Iconic Franco Zeffirelli Miniseries in "The Real Jesus of Nazareth"
40 years later, the actor who portrayed the Son of God, Robert Powell, is returning to the Holy Land to seek out clues to the real historical figure who inspired Christianity.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 11:16 AM]
The Family Celebrates Five Years Together in the Emotional 90-Minute Series Finale of "Switched at Birth," Airing Tuesday, April 11, on Freeform
In the emotional 90-minute series finale of the award-winning drama, Kathryn becomes nostalgic when she realizes that it's been five years since the switch was discovered and the two families started living together.

[03/28/17 - 10:41 AM]
"Married at First Sight" Moves to Lifetime Starting April 20
The new spin-off series, "Married at First Sight: Second Chances," giving two past viewer favorites the chance to find love again, debuts Thursday, April 27.

[03/28/17 - 10:30 AM]
Video: Showtime(R) Releases Exclusive Clip from Upcoming Documentary "Disgraced"
The documentary features former Baylor University men's basketball assistant coach Abar Rouse and secret audio recordings of former head coach Dave Bliss.

[03/28/17 - 10:13 AM]
FOX Sports Welcomes Back Big Personality Pierzynski
Hired by FOX Sports initially to be an analyst for the 2011 MLB postseason, Pierzynski joined the FOX Sports team again in 2012, 2013 and 2015.

[03/28/17 - 10:05 AM]
Investigation Discovery Announces Three-Night Special Event Taking Viewers Back to Face 1970s Serial Killer in "Son of Sam: The Hunt for a Killer"
The three-night special event will premiere this summer on the cable channel.

[03/28/17 - 10:05 AM]
Emmy(R)-Winning HBO Comedy Series "Veep," Starring Emmy(R)-Winner Julia Louis-Dreyfus, Returns for Its Sixth Season April 16
Recurring guest stars on the new season include Amy Brenneman, Margaret Colin, Stephen Fry and Paul Scheer.

[03/28/17 - 10:05 AM]
Discovery Channel Announces 2017-2018 Upfront Programming Slate
Highlights include the new scripted anthology series called "Manhunt: Unabomber," which premieres with a special two-hour episode on Tuesday, August 1 at 9:00/8:00c.