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[10/16/06 - 10:08 AM]
Bravo Launches First Ever Interactive News Ticker Experience with "Project Runway Sound Auf"
Viewers can participate during a "Runaway" marathon on Tuesday, October 17.

[via press release from Bravo]

BRAVO LAUNCHES FIRST EVER INTERACTIVE NEWS TICKER EXPERIENCE WITH "PROJECT RUNWAY SOUND AUF"

BRAVO LAUNCHES FIRST EVER INTERACTIVE NEWS TICKER EXPERIENCE WITH "PROJECT RUNWAY SOUND AUF"

MARKS FIRST TIME AN NBCU ENTERTAINMENT NETWORK COMBINES NEWS TICKER TECHNOLOGY WITH ORIGINAL PROGRAMMING

NEWS TICKER DISPLAYS VIEWERS' COMMENTS DURING "PROJECT RUNWAY" MARATHON ON OCTOBER 17

New York, October 16, 2006 - "Project Runway" fans can now speak their mind to Bravo viewers everywhere. On Tuesday, October 17, from 7:00 PM-2:00 AM, ET/PT, Bravo is running a "Project Runway" marathon (leading up to the finale on Wednesday, October 18 at 10:00 PM ET/PT). During the marathon, a news ticker will crawl with commentary all night long from Runway fans, designers and special Bravo celebrities on all the good, the bad and the explosive drama of season three. Likened to an onscreen message board, "Project Runway Sound Auf" is the first time an NBCU entertainment network combines ticker technology with original programming.

Between now and October 17, viewers have an opportunity to send comments about their favorite designers, least favorite designers, the judges, favorite moments, toughest challenges and anything else Runway. Fans can also send their burning questions in for everyone's favorite mentor Tim Gunn, who will be answering questions during the marathon from 10:00-11:00 PM ET.

"Our viewers are tech savvy and love interactive components. 'Project Runway Sound Auf' gives them a whole new way to experience the show," said Lisa Hsia, SVP New Media. "We expect a lively interactive debate on the hot button issues that 'Project Runway' inevitably creates."

Fans can "sound auf" two ways: online or text message. For online, viewers go to BravoTV.com and submit comments. Alternatively, they can text message to 62288. The text message must start with prefix PR and the person's first name. Comments should be short; a maximum of one to two sentences each. People can participate in "Project Runway Sound Auf" anytime between now and October 17, and there is no limit to the number of messages a person can send.

Standard text message rates will apply. Not all comments submitted will be displayed on the ticker.

About Bravo

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





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