[10/18/06 - 04:00 PM]
NBC.com Is the #1 Broadcast Network Website Again
The site's "NBC Rewind" feature reached over three million video streams in its second full week of release.

[via press release from NBC]



BURBANK - October 18, 2006 - NBC.com today announced that its "NBC Rewind" feature -- which includes its new large-format, full-episode video player -- reached over three million video streams in its second full week of release, again helping make nbc.com the #1-ranked broadcast network website in terms of share of total Internet visits for the week of October 8. This increase represents growth of approximately one million streams versus the prior week

Additionally, the site's established player delivered over 2.5 million streams -- bringing the total number of streams on nbc.com to nearly six million for the week.

The announcements were made by Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy.

"The show doesn't have to end with the broadcast anymore and the audience is clearly hungry for more," said Gaspin. "We believe that by exposing our content on multiple platforms, we can build an even bigger fan base for our shows."

The statistics are based on information provided by Omniture and Hitwise, two of the industry's primary measurement sources.

The average time spent per visit clocked in grew one minute to 21.22 minutes for "NBC Rewind," with one quarter of those visits lasting over 30 minutes.

According to Hitwise, nbc.com was the #1 ranked broadcast network website in terms of share of total Internet visits for the week of October 8.

In September, NBC announced its plans to stream primetime content on www.nbc.com for free, beginning with the new Fall season's programming. The advertising-supported model allows viewers to watch episodes of their favorite NBC primetime shows on NBC Universal's new video player for free.

  [october 2006]  

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