or


[10/30/06 - 11:30 PM]
Hallmark Channel Launches Two National Marketing Campaigns to Support Major Annual Holiday Presence
The network's original holiday movie slate includes "The Christmas Card," starring Ed Asner, "What I Did for Love," starring Jeremy London and Sally Struthers, and "Love's Abiding Joy," starring Logan Bartholomew and Dorie Barton.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES TWO NATIONAL MARKETING CAMPAIGNS TO SUPPORT MAJOR ANNUAL HOLIDAY PRESENCE

Campaign for Academy Award�-Winning �March of the Penguins� Launches Network�s Holiday Season and Second Campaign for Four Original Holiday Movies

To support its aggressive and entertaining slate of holiday programming Hallmark Channel has designed two national integrated marketing campaigns. The first will promote the network�s U.S. television premiere of �March of the Penguins,� and the second will support the channel�s popular Original holiday movies.

This year�s holiday Original movie premieres include: �The Christmas Card,� starring Ed Asner, Saturday, December 2; �What I Did for Love,� starring Jeremy London and Sally Struthers, Saturday, December 9; and �Love�s Abiding Joy,� starring Logan Bartholomew and Dorie Barton, Saturday, December 16. In addition, a special encore presentation of the network�s highest-ever-rated Original movie, �Meet the Santas,� starring Steve Guttenberg and Crystal Bernard, will air on Saturday, December 23. The movies will each air at 9 p.m., ET/PT.

�Holiday time is a major season for the Hallmark Channel and this year�s goal is to drive awareness to our U.S. television premiere of �March of the Penguins,� which will launch us into a blockbuster holiday season,� said Laura Masse, Senior Vice President, Marketing, Hallmark Channel. ��Penguins� will serve as the network�s launch pad to attract new and existing viewers to this year�s original holiday movies and to promote our upcoming original movies in the first quarter.�

The national marketing campaign designed to support �March of the Penguins� is part of an integrated effort composed of several distinct layers designed to reach affiliates and viewers and will run from November 1 to 25. The campaign includes: onair media; an off-air national advertising campaign; online presence at www.HallmarkChannel.com and www.Hallmark.com; the network�s largest-ever local ad sales promotion; local affiliate outreach via cross channel spots; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and a special holiday viewing guide, including a discount offer for Hallmark�s �Very Merry Trio� plush.

In addition, the �March of the Penguins� marketing campaign will feature the network�s largest-ever exclusive, branded, online offering available to its top distribution partners. To facilitate this, the network will provide an online tool kit that provides a fast track from their websites to the Hallmark Channel website. This highly-engaging microsite features: behind-the-scenes audio and video footage from the movie; details on cast and crew; the interactive game, �March with the Penguins�; downloads; and pages specifically designed to bring families together for viewing the film�s U.S. television premiere exclusively on Hallmark Channel.

�We designed the �March of the Penguins� microsite with our loyal viewers and affiliate partners in mind,� said Janice Arouh, Senior Vice President, Network Distribution & Service, Hallmark Channel. �Leading this additive initiative with the U.S. Television premiere is a peek into differentiated affiliate support to come. We want to work sideby- side with our partners to spotlight the site�s entertainment and educational value. We want every family in America to engage the brand and our affiliate�s robust broadband offerings -- all of which are best served via a high-speed connection.�

The second national marketing campaign is aimed at building awareness for the network�s four original holiday movies. This campaign will also begin on November 1 and will continue to run through the holiday season, ending on December 25. It includes: on-air media; an off-air national advertising campaign for �The Christmas Card�; online presence at www.HallmarkChannel.com and www.Hallmark.com; Hallmark Channel�s fifth annual national �Hollywood Holiday Sweepstakes�; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and take-one flyer�s featuring tune-in information and a customized message from the network�s local distribution partner.

Hallmark Channel�s fifth annual �Hollywood Holiday Sweepstakes� is a national watch-and-win and shop-and-win sweepstakes that supports the channel�s original holiday programming. This year, affiliates representing a record-breaking 61 million subscriber homes have signed up to participate in the promotion. Four (4) grand prizes will be awarded, featuring a five-day, four-night trip for two to Los Angeles, including hotel and airfare, a walk-on role in an upcoming Hallmark Channel Original movie and $25,000 cash. Ten (10) first-place prizes of $10,000 cash will be awarded, and one thousand (1,000) second-place winners will receive a Hallmark Holiday Ornament collection. In addition, exclusive DVD 3-packs of Hallmark Channel Original movies will be awarded in all local participating markets.

In closing, Laura Masse added: �This year�s holiday marketing presence will really help us spread the word about the great programming on Hallmark Channel. The microsite and our presence in over 4,000 Hallmark Gold Crown stores is invaluable to our affiliates because it enables them to reach local consumers in a way that no other network can offer them.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [october 2006]  
S
M
T
W
T
F
S


· CHRISTMAS CARD, THE (HALLMARK)
· LOVE'S ABIDING JOY (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· WHAT I DID FOR LOVE (HALLMARK)





[07/31/14 - 02:37 PM]
Join the Paladins from ABC's "The Quest," As They Live Tweet During the Series Premiere, Thursday, July 31
Join the 12 would be heroes as they live tweet during the East Coast Broadcast of tonight's premiere episode airing 8:00-9:00 p.m., ET/PT.

[07/31/14 - 01:51 PM]
Showtime(R) Premieres Ray Donovan Webisodes "Behind the Fix" Starring Steven Bauer and Katherine Moennig
Fans will get an inside look on how Ray's (Liev Schreiber) team pulls off their "fixes," woven directly from the plotlines on screen.

[07/31/14 - 01:13 PM]
College Football: ESPN's Game and Studio Roster Includes More Than 100 On-Air Commentators
The lineup is highlighted by announcers with familiar and new assignments, the addition of former coaches Mack Brown and Butch Davis, and nationally recognized former SEC players and renowned sportscasters on SEC Network.

[07/31/14 - 12:20 PM]
Here Comes the Bride: A Duggar Wedding Unveiled in an All-New Season of "19 Kids & Counting"
The series returns with all-new episodes beginning Tuesday, September 2 at 9:00/8:00c.

[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 11:40 AM]
Hallmark Movies & Mysteries Announces the Start of Production on "The Christmas Shepherd" Starring Teri Polo and Martin Cummins
The film is part of Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas, featuring traditional and classic Christmas films suitable for family audiences.

[07/31/14 - 11:15 AM]
Bravo Media Acquires "The Real Housewives of Melbourne" Premiering Sunday 8/3 at 12PM ET/PT with Back-to-Back Episodes
The 12-episode series follows the lavish lives of six successful Melbourne socialites as they live life on their own terms and enjoy the pampered and cultured lifestyle that the "world's most liveable city" has to offer.

[07/31/14 - 11:11 AM]
FOX Sports Tees Up Faxon & Fay for 2015 USGA Championships Coverage Team
Eight-time PGA TOUR winner Brad Faxon and former USGA executive director David Fay will serve as analysts alongside host Joe Buck, analyst Greg Norman and reporter/host Holly Sonders.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 10:13 AM]
Video: "BoJack Horseman" - New Trailer
The Netflix series - due on Friday, August 22 - features the voices of Will Arnett, Amy Sedaris, Alison Brie, Aaron Paul, Paul F. Tompkins and Patton Oswalt.

[07/31/14 - 10:00 AM]
E! Celebrates "Chelsea Lately" Throughout August with a Star Studded Run Up to the Live Finale on August 26th
As this groundbreaking show ends, E!'s "Queen of Late Night" will welcome some of the biggest names in Hollywood throughout the month of August, as well as some of Chelsea's fabulous friends.

[07/31/14 - 09:56 AM]
BBC America Announces Special Programming and Nationwide Theatrical Events to Launch "Doctor Who's" First Season Starring Peter Capaldi
Chris Hardwick will host "Doctor Who: Live Pre-Show" at 7:30pm ET and "Doctor Who: After Who Live" at 11:00pm ET following the premiere of "Intruders" on August 23.

[07/31/14 - 09:21 AM]
Animal Planet's "Too Cute! Pint Sized" Delivers Double the Cute in Half the Time, Beginning August 16, at 8 PM ET/PT
Each episode focuses on two litters of the world's most delightful darlings, and with pint-sized episodes, the best moments of the first eight weeks of life are packed into one extra-cuddly half hour.

[07/31/14 - 09:10 AM]
Brady Quinn Joins FOX Sports for College Football & NFL Coverage
In the booth, Quinn pairs with two veteran play-by-play announcers, teaming with Tim Brando for college games and Dick Stockton when on NFL assignment.

[07/31/14 - 09:01 AM]
Cornell Bhangra Wins "Today's Got Talent" Contest, Joins the Top 48 Acts on NBC's "America's Got Talent"
The act will join the quarter-final rounds on "AGT" and perform live Tuesday, August 12 for the chance to win the $1 million prize.