or


[10/30/06 - 11:30 PM]
Hallmark Channel Launches Two National Marketing Campaigns to Support Major Annual Holiday Presence
The network's original holiday movie slate includes "The Christmas Card," starring Ed Asner, "What I Did for Love," starring Jeremy London and Sally Struthers, and "Love's Abiding Joy," starring Logan Bartholomew and Dorie Barton.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES TWO NATIONAL MARKETING CAMPAIGNS TO SUPPORT MAJOR ANNUAL HOLIDAY PRESENCE

Campaign for Academy Award�-Winning �March of the Penguins� Launches Network�s Holiday Season and Second Campaign for Four Original Holiday Movies

To support its aggressive and entertaining slate of holiday programming Hallmark Channel has designed two national integrated marketing campaigns. The first will promote the network�s U.S. television premiere of �March of the Penguins,� and the second will support the channel�s popular Original holiday movies.

This year�s holiday Original movie premieres include: �The Christmas Card,� starring Ed Asner, Saturday, December 2; �What I Did for Love,� starring Jeremy London and Sally Struthers, Saturday, December 9; and �Love�s Abiding Joy,� starring Logan Bartholomew and Dorie Barton, Saturday, December 16. In addition, a special encore presentation of the network�s highest-ever-rated Original movie, �Meet the Santas,� starring Steve Guttenberg and Crystal Bernard, will air on Saturday, December 23. The movies will each air at 9 p.m., ET/PT.

�Holiday time is a major season for the Hallmark Channel and this year�s goal is to drive awareness to our U.S. television premiere of �March of the Penguins,� which will launch us into a blockbuster holiday season,� said Laura Masse, Senior Vice President, Marketing, Hallmark Channel. ��Penguins� will serve as the network�s launch pad to attract new and existing viewers to this year�s original holiday movies and to promote our upcoming original movies in the first quarter.�

The national marketing campaign designed to support �March of the Penguins� is part of an integrated effort composed of several distinct layers designed to reach affiliates and viewers and will run from November 1 to 25. The campaign includes: onair media; an off-air national advertising campaign; online presence at www.HallmarkChannel.com and www.Hallmark.com; the network�s largest-ever local ad sales promotion; local affiliate outreach via cross channel spots; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and a special holiday viewing guide, including a discount offer for Hallmark�s �Very Merry Trio� plush.

In addition, the �March of the Penguins� marketing campaign will feature the network�s largest-ever exclusive, branded, online offering available to its top distribution partners. To facilitate this, the network will provide an online tool kit that provides a fast track from their websites to the Hallmark Channel website. This highly-engaging microsite features: behind-the-scenes audio and video footage from the movie; details on cast and crew; the interactive game, �March with the Penguins�; downloads; and pages specifically designed to bring families together for viewing the film�s U.S. television premiere exclusively on Hallmark Channel.

�We designed the �March of the Penguins� microsite with our loyal viewers and affiliate partners in mind,� said Janice Arouh, Senior Vice President, Network Distribution & Service, Hallmark Channel. �Leading this additive initiative with the U.S. Television premiere is a peek into differentiated affiliate support to come. We want to work sideby- side with our partners to spotlight the site�s entertainment and educational value. We want every family in America to engage the brand and our affiliate�s robust broadband offerings -- all of which are best served via a high-speed connection.�

The second national marketing campaign is aimed at building awareness for the network�s four original holiday movies. This campaign will also begin on November 1 and will continue to run through the holiday season, ending on December 25. It includes: on-air media; an off-air national advertising campaign for �The Christmas Card�; online presence at www.HallmarkChannel.com and www.Hallmark.com; Hallmark Channel�s fifth annual national �Hollywood Holiday Sweepstakes�; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and take-one flyer�s featuring tune-in information and a customized message from the network�s local distribution partner.

Hallmark Channel�s fifth annual �Hollywood Holiday Sweepstakes� is a national watch-and-win and shop-and-win sweepstakes that supports the channel�s original holiday programming. This year, affiliates representing a record-breaking 61 million subscriber homes have signed up to participate in the promotion. Four (4) grand prizes will be awarded, featuring a five-day, four-night trip for two to Los Angeles, including hotel and airfare, a walk-on role in an upcoming Hallmark Channel Original movie and $25,000 cash. Ten (10) first-place prizes of $10,000 cash will be awarded, and one thousand (1,000) second-place winners will receive a Hallmark Holiday Ornament collection. In addition, exclusive DVD 3-packs of Hallmark Channel Original movies will be awarded in all local participating markets.

In closing, Laura Masse added: �This year�s holiday marketing presence will really help us spread the word about the great programming on Hallmark Channel. The microsite and our presence in over 4,000 Hallmark Gold Crown stores is invaluable to our affiliates because it enables them to reach local consumers in a way that no other network can offer them.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [october 2006]  
S
M
T
W
T
F
S


· CHRISTMAS CARD, THE (HALLMARK)
· LOVE'S ABIDING JOY (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· WHAT I DID FOR LOVE (HALLMARK)





[06/22/18 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Repeats Top Original Competition
The Eye wins the night in total viewers, shares the adults 18-49 crown with FOX.

[06/22/18 - 08:14 AM]
NBC Cancels "Timeless," Eyes Wrap Up Movie
Executive producer Shawn Ryan confirmed both developments this morning.

[06/22/18 - 08:00 AM]
Video: Trailer for Netflix Film "How It Ends" - Starring Theo James, Forest Whitaker and Kat Graham
As a mysterious apocalypse causes the spread of misinformation and violence, a man and his estranged father-in-law race across a chaotic and fractured country to save his pregnant wife.

[06/22/18 - 06:08 AM]
"The Terror," AMC's First Anthology Series, Renewed for a Second Season
The next iteration of "The Terror" anthology will be set during World War II and center on an uncanny specter that menaces a Japanese-American community from its home in Southern California to the internment camps to the war in the Pacific.

[06/21/18 - 06:03 PM]
A Message from The Order of X - "Dear White People" Vol. 3 Renewal
"Dear White People" is a send-up of the now post "post-racial" America that weaves together a universal story of finding one's own identity and forging a wholly unique path.

[06/21/18 - 05:30 PM]
ABC Picks Up "The Conners" (Working Title) Straight to Series to Premiere This Fall
The series, featuring John Goodman, Laurie Metcalf, Sara Gilbert, Lecy Goranson and Michael Fishman as their beloved Conner characters, is set to air Tuesdays (8:00-8:30 p.m.).

[06/21/18 - 02:49 PM]
Felicity Huffman Joins Angela Bassett and Patricia Arquette in "Otherhood" for Netflix
Cindy Chupack is directing the film, which is based on William Sutcliffe's novel "Whatever Makes You Happy."

[06/21/18 - 02:09 PM]
Netflix Makes Overall Deal with Steven S. DeKnight
Most recently, he was the writer and director on his first feature film "Pacific Rim Uprising."

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 11:31 AM]
Lifetime Greenlights Trio of Movies from Global Best-Selling Author Jane Green for 2019 Movie Event
The first film in the series, "Tempting Fate," will star Alyssa Milano and begins production today in Vancouver.

[06/21/18 - 10:47 AM]
Video: Netflix Reveals Trailer for "Flavors of Youth" from the Producers of "Your Name"
Told in three chapters in three cities, "Flavors of Youth" explores the simple joys of life through sensual memories and how the beating heart of love cannot be defeated by the flow of time.

[06/21/18 - 10:10 AM]
Bravo Media Kicks Off Casting for "Project Runway" Season Seventeen
Returning to its original home on Bravo, the winner of "Project Runway" will take home $250,000, the largest cash prize in series history.

[06/21/18 - 09:55 AM]
Third Season of HGTV Hit "Desert Flippers" Brings More Sizzling Home Renos to Palm Springs
Real estate and home renovation experts Eric and Lindsey Bennett will fix and flip more hot properties in Palm Springs, California, in a new season.

[06/21/18 - 09:52 AM]
Video: Sony Crackle Releases Trailer and Key Art for Summer Original Movie, "Office Uprising," Premiering Thursday, July 19
Brenton Thwaites, Zachary Levi, Jane Levy, Karan Soni, Ian Harding and Alan Ritchson star in the project.

[06/21/18 - 09:10 AM]
Joseph Gordon-Levitt Tapped as Roast Master for the "Comedy Central Roast of Bruce Willis"
The event (#BruceWillisRoast) will tape at the Hollywood Palladium in Los Angeles on Saturday, July 14 and will premiere on Sunday, July 29 at 10:00/9:00c on Comedy Central.