or


[10/30/06 - 11:30 PM]
Hallmark Channel Launches Two National Marketing Campaigns to Support Major Annual Holiday Presence
The network's original holiday movie slate includes "The Christmas Card," starring Ed Asner, "What I Did for Love," starring Jeremy London and Sally Struthers, and "Love's Abiding Joy," starring Logan Bartholomew and Dorie Barton.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES TWO NATIONAL MARKETING CAMPAIGNS TO SUPPORT MAJOR ANNUAL HOLIDAY PRESENCE

Campaign for Academy Award�-Winning �March of the Penguins� Launches Network�s Holiday Season and Second Campaign for Four Original Holiday Movies

To support its aggressive and entertaining slate of holiday programming Hallmark Channel has designed two national integrated marketing campaigns. The first will promote the network�s U.S. television premiere of �March of the Penguins,� and the second will support the channel�s popular Original holiday movies.

This year�s holiday Original movie premieres include: �The Christmas Card,� starring Ed Asner, Saturday, December 2; �What I Did for Love,� starring Jeremy London and Sally Struthers, Saturday, December 9; and �Love�s Abiding Joy,� starring Logan Bartholomew and Dorie Barton, Saturday, December 16. In addition, a special encore presentation of the network�s highest-ever-rated Original movie, �Meet the Santas,� starring Steve Guttenberg and Crystal Bernard, will air on Saturday, December 23. The movies will each air at 9 p.m., ET/PT.

�Holiday time is a major season for the Hallmark Channel and this year�s goal is to drive awareness to our U.S. television premiere of �March of the Penguins,� which will launch us into a blockbuster holiday season,� said Laura Masse, Senior Vice President, Marketing, Hallmark Channel. ��Penguins� will serve as the network�s launch pad to attract new and existing viewers to this year�s original holiday movies and to promote our upcoming original movies in the first quarter.�

The national marketing campaign designed to support �March of the Penguins� is part of an integrated effort composed of several distinct layers designed to reach affiliates and viewers and will run from November 1 to 25. The campaign includes: onair media; an off-air national advertising campaign; online presence at www.HallmarkChannel.com and www.Hallmark.com; the network�s largest-ever local ad sales promotion; local affiliate outreach via cross channel spots; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and a special holiday viewing guide, including a discount offer for Hallmark�s �Very Merry Trio� plush.

In addition, the �March of the Penguins� marketing campaign will feature the network�s largest-ever exclusive, branded, online offering available to its top distribution partners. To facilitate this, the network will provide an online tool kit that provides a fast track from their websites to the Hallmark Channel website. This highly-engaging microsite features: behind-the-scenes audio and video footage from the movie; details on cast and crew; the interactive game, �March with the Penguins�; downloads; and pages specifically designed to bring families together for viewing the film�s U.S. television premiere exclusively on Hallmark Channel.

�We designed the �March of the Penguins� microsite with our loyal viewers and affiliate partners in mind,� said Janice Arouh, Senior Vice President, Network Distribution & Service, Hallmark Channel. �Leading this additive initiative with the U.S. Television premiere is a peek into differentiated affiliate support to come. We want to work sideby- side with our partners to spotlight the site�s entertainment and educational value. We want every family in America to engage the brand and our affiliate�s robust broadband offerings -- all of which are best served via a high-speed connection.�

The second national marketing campaign is aimed at building awareness for the network�s four original holiday movies. This campaign will also begin on November 1 and will continue to run through the holiday season, ending on December 25. It includes: on-air media; an off-air national advertising campaign for �The Christmas Card�; online presence at www.HallmarkChannel.com and www.Hallmark.com; Hallmark Channel�s fifth annual national �Hollywood Holiday Sweepstakes�; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and take-one flyer�s featuring tune-in information and a customized message from the network�s local distribution partner.

Hallmark Channel�s fifth annual �Hollywood Holiday Sweepstakes� is a national watch-and-win and shop-and-win sweepstakes that supports the channel�s original holiday programming. This year, affiliates representing a record-breaking 61 million subscriber homes have signed up to participate in the promotion. Four (4) grand prizes will be awarded, featuring a five-day, four-night trip for two to Los Angeles, including hotel and airfare, a walk-on role in an upcoming Hallmark Channel Original movie and $25,000 cash. Ten (10) first-place prizes of $10,000 cash will be awarded, and one thousand (1,000) second-place winners will receive a Hallmark Holiday Ornament collection. In addition, exclusive DVD 3-packs of Hallmark Channel Original movies will be awarded in all local participating markets.

In closing, Laura Masse added: �This year�s holiday marketing presence will really help us spread the word about the great programming on Hallmark Channel. The microsite and our presence in over 4,000 Hallmark Gold Crown stores is invaluable to our affiliates because it enables them to reach local consumers in a way that no other network can offer them.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [october 2006]  
S
M
T
W
T
F
S


· CHRISTMAS CARD, THE (HALLMARK)
· LOVE'S ABIDING JOY (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· WHAT I DID FOR LOVE (HALLMARK)





[08/24/16 - 03:32 PM]
Lifetime Greenlights Britney Spears Biopic
Production begins this September in Vancouver for a 2017 premiere on Lifetime.

[08/24/16 - 02:31 PM]
"Live with Kelly" Kicks Off 2016-17 Season on September 5, 2016
As the exciting search for Kelly's new on-air partner continues, a diverse group of personalities will join her on the show.

[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.