or


[10/30/06 - 11:30 PM]
Hallmark Channel Launches Two National Marketing Campaigns to Support Major Annual Holiday Presence
The network's original holiday movie slate includes "The Christmas Card," starring Ed Asner, "What I Did for Love," starring Jeremy London and Sally Struthers, and "Love's Abiding Joy," starring Logan Bartholomew and Dorie Barton.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES TWO NATIONAL MARKETING CAMPAIGNS TO SUPPORT MAJOR ANNUAL HOLIDAY PRESENCE

Campaign for Academy Award�-Winning �March of the Penguins� Launches Network�s Holiday Season and Second Campaign for Four Original Holiday Movies

To support its aggressive and entertaining slate of holiday programming Hallmark Channel has designed two national integrated marketing campaigns. The first will promote the network�s U.S. television premiere of �March of the Penguins,� and the second will support the channel�s popular Original holiday movies.

This year�s holiday Original movie premieres include: �The Christmas Card,� starring Ed Asner, Saturday, December 2; �What I Did for Love,� starring Jeremy London and Sally Struthers, Saturday, December 9; and �Love�s Abiding Joy,� starring Logan Bartholomew and Dorie Barton, Saturday, December 16. In addition, a special encore presentation of the network�s highest-ever-rated Original movie, �Meet the Santas,� starring Steve Guttenberg and Crystal Bernard, will air on Saturday, December 23. The movies will each air at 9 p.m., ET/PT.

�Holiday time is a major season for the Hallmark Channel and this year�s goal is to drive awareness to our U.S. television premiere of �March of the Penguins,� which will launch us into a blockbuster holiday season,� said Laura Masse, Senior Vice President, Marketing, Hallmark Channel. ��Penguins� will serve as the network�s launch pad to attract new and existing viewers to this year�s original holiday movies and to promote our upcoming original movies in the first quarter.�

The national marketing campaign designed to support �March of the Penguins� is part of an integrated effort composed of several distinct layers designed to reach affiliates and viewers and will run from November 1 to 25. The campaign includes: onair media; an off-air national advertising campaign; online presence at www.HallmarkChannel.com and www.Hallmark.com; the network�s largest-ever local ad sales promotion; local affiliate outreach via cross channel spots; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and a special holiday viewing guide, including a discount offer for Hallmark�s �Very Merry Trio� plush.

In addition, the �March of the Penguins� marketing campaign will feature the network�s largest-ever exclusive, branded, online offering available to its top distribution partners. To facilitate this, the network will provide an online tool kit that provides a fast track from their websites to the Hallmark Channel website. This highly-engaging microsite features: behind-the-scenes audio and video footage from the movie; details on cast and crew; the interactive game, �March with the Penguins�; downloads; and pages specifically designed to bring families together for viewing the film�s U.S. television premiere exclusively on Hallmark Channel.

�We designed the �March of the Penguins� microsite with our loyal viewers and affiliate partners in mind,� said Janice Arouh, Senior Vice President, Network Distribution & Service, Hallmark Channel. �Leading this additive initiative with the U.S. Television premiere is a peek into differentiated affiliate support to come. We want to work sideby- side with our partners to spotlight the site�s entertainment and educational value. We want every family in America to engage the brand and our affiliate�s robust broadband offerings -- all of which are best served via a high-speed connection.�

The second national marketing campaign is aimed at building awareness for the network�s four original holiday movies. This campaign will also begin on November 1 and will continue to run through the holiday season, ending on December 25. It includes: on-air media; an off-air national advertising campaign for �The Christmas Card�; online presence at www.HallmarkChannel.com and www.Hallmark.com; Hallmark Channel�s fifth annual national �Hollywood Holiday Sweepstakes�; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and take-one flyer�s featuring tune-in information and a customized message from the network�s local distribution partner.

Hallmark Channel�s fifth annual �Hollywood Holiday Sweepstakes� is a national watch-and-win and shop-and-win sweepstakes that supports the channel�s original holiday programming. This year, affiliates representing a record-breaking 61 million subscriber homes have signed up to participate in the promotion. Four (4) grand prizes will be awarded, featuring a five-day, four-night trip for two to Los Angeles, including hotel and airfare, a walk-on role in an upcoming Hallmark Channel Original movie and $25,000 cash. Ten (10) first-place prizes of $10,000 cash will be awarded, and one thousand (1,000) second-place winners will receive a Hallmark Holiday Ornament collection. In addition, exclusive DVD 3-packs of Hallmark Channel Original movies will be awarded in all local participating markets.

In closing, Laura Masse added: �This year�s holiday marketing presence will really help us spread the word about the great programming on Hallmark Channel. The microsite and our presence in over 4,000 Hallmark Gold Crown stores is invaluable to our affiliates because it enables them to reach local consumers in a way that no other network can offer them.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [october 2006]  
S
M
T
W
T
F
S


· CHRISTMAS CARD, THE (HALLMARK)
· LOVE'S ABIDING JOY (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· WHAT I DID FOR LOVE (HALLMARK)











[01/29/15 - 04:13 PM]
Jeffrey Dean Morgan Cast as a Series Regular on the CBS Summer Drama Series "Extant" for Season Two
Morgan will play JD Richter, a roguish womanizer and a cop of the future who is a mercenary/bounty hunter.

[01/29/15 - 04:07 PM]
Video: E! Unveils Super Bowl Spot for "The Royals"
The spot offers a glimpse inside the high stakes, decadent world of the show's fictional British royal family, including leading cast members Elizabeth Hurley, Alexandra Park and William Moseley.

[01/29/15 - 03:45 PM]
FOX Fires Up February with All-New Episodes, Season Finales and Special Guest Stars
Highlights include the "Mulaney" (February 15), "Sleepy Hollow" (February 23) and "MasterChef Junior" (February 24) season finales.

[01/29/15 - 01:20 PM]
Video: First MTV Movie Awards Promo with Amy Schumer and Anna Kendrick
The 24th annual "2015 MTV Movie Awards" will air live on Sunday, April 12 at 8:00 p.m. ET/PT from Nokia Theatre L.A. Live in Los Angeles, California.

[01/29/15 - 01:00 PM]
Rachael Taylor the Latest to Join "Marvel's A.K.A. Jessica Jones"
She'll play Patricia "Trish" Walker, a syndicated radio talk show host, former model and child TV star known to her adoring fans as "Patsy" Walker.

[01/29/15 - 11:34 AM]
ABC's "Jimmy Kimmel Live" to Debut Musical "Mash Up Mondays" Starting February 2
Every Monday in February, once-in-a-lifetime musical performances will be created showcasing two artists paired up to form one unlikely supergroup.

[01/29/15 - 11:23 AM]
VH1 Moves "Mob Wives" and "Hindsight" to New Times on Wednesday Nights
Both series will now air one hour earlier at 8:00/7:00c and 9:00/8:00c, respectively.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:12 AM]
Five Greenlights, Two Renewals, And a Premiere! Comedy Central(R) Announces CC:Studios Development Slate
Available now on cc.com is "Roustabout," a comedic travelogue that follows Kurt Braunohler as he jet skis from Chicago to New Orleans to raise money for charity.

[01/29/15 - 10:00 AM]
A Disney Princess Inspired by Latin Cultures, "Elena of Avalor," Will Be Introduced in 2016 on Disney Junior Channels and Programming Blocks Around the World
The role of 16-year-old Princess Elena, the bold, caring, funny and clever ascendant to the throne in the fairytale kingdom of Avalor, will be voiced by Aimee Carrero.

[01/29/15 - 09:50 AM]
Debut Episode of Sons of Anarchy: The Prospect Mobile Game Premieres Today on the App Store
Said Kurt Sutter, "It's finally fucking here. It's awesome. Play it. Live it. Be the prospect."

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 08:15 AM]
"Shark Week" Returns to Discovery Channel on July 5
A summer long celebration of all things shark, this year's edition will deliver more hours of all new, visually-stunning and informative shark-filled specials than ever before.