or


[11/02/06 - 10:35 AM]
TNT and Procter & Gamble's Iams Showcase Individuals Making a Dramatic Difference in Their Communities
The "TNT Dramatic Difference Movie," is an "impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope."

[via press release from TNT]

TNT and Procter & Gamble�s Iams Showcase Individuals Making a DRAMATIC DIFFERENCE in Their Communities

Featured Dramatic Difference Movie Drumline to Air Friday, Nov. 3 at 8 p.m. (ET/PT) on TNT

TNT and Iams to Promote Canine Assistants and Stray Atlanta as Worthwhile Community Organizations

Turner Network Television (TNT) announced today the newest branded sponsorship platform around the network that knows drama, the TNT Dramatic Difference Movie, an impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope. This November and December, Iams will join TNT as the premiere sponsor for the Dramatic Difference Movie and showcase two worthwhile canine organizations, Canine Assistants and Stray Atlanta. This co-branded sponsorship will thread through custom on-air creative including Dramatic Difference branded billboards, tune-ins and spotlight profiles, as well as a dedicated micro site housed at TNT.tv.

�By marrying the strength of TNT�s dramatic brand with a well-known premium pet nutrition product such as Iams, we will raise awareness for two dedicated and inspiring non-profit organizations,� said Katherine Johnson, vice president, Turner Entertainment Promotions and Marketing. �We are very pleased to focus on the positive aspects of Drama and partner with Iams' to salute individuals who contribute to their communities. Our goal is to motivate our viewers and Iams consumers to make a dramatic difference.�

As co-branded sponsor for the Dramatic Difference Movie, Iams will be featured in the spotlight film�s on-air promotional support which includes tune-ins, billboards running within the film and profiles featured during breaks from the movie, as well as across the TNT.tv micro site dedicated to the effort. One profile will run during each film spotlighting an individual and organization that are making a difference in their community.

TNT will also drive viewers to TNT.tv to learn how they can become more involved in their community. The Dramatic Difference Movie micro site will feature additional information and video clips on the people and organizations that are showcased within the films, direct links to the organization Web sites, upcoming movie airdates and the opportunity to share personal stories by telling TNT who is making a difference locally for consideration to air within a future spotlight film.

This week�s featured movie, Drumline, will air Friday, Nov. 3, at 8 p.m. (ET/PT) on TNT. Additional upcoming Dramatic Difference Movies sponsored by Iams include Ocean�s Eleven on Dec. 23 and Sleepy Hollow on Dec. 29. These high-profile films will follow suit, featuring IAMS branding and community spotlights. For additional information on either featured organization, viewers may log on to www.canineassistants.com or www.strayatlanta.com. Both links are featured on TNT.tv.

This extensive branded promotion was created together with Procter & Gamble�s advertising agency, MediaVest.

About Iams

For nearly 60 years, Iams, a division of P&G Pet Care (NYSE:PG), has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products that delight the consumer and strengthen the human-pet bond. To learn more about Eukanuba� and Iams� Dog and Cat Foods or general pet care and nutrition information, call our Consumer Relations Team at (800) 446-3075. You also can visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble [NYSE:PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Mach3�, Bounty�, Dawn�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Oral-B�, Actonel�, Duracell�, Olay�, Head & Shoulders�, Wella, Gillette�, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Turner Network Television (TNT)

Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/02/15 - 01:04 PM]
Video: WGN America Releases the First Haunting Trailer for Highly-Anticipated Second Season of "Salem" Returning April 5th at 10 PM ET/9C
The haunting trailer features a first look at new recurring guest stars Lucy Lawless and Stuart Townsend who have joined the series for season two.

[03/02/15 - 01:00 PM]
E!'s New Series "Good Work" Celebrates the Good, The Bad and the Just Plain Wrong of Hollywood's Plastic Surgery and Beauty Craze
The new one-hour, six episode pop culture roundtable series features hosts RuPaul, Dr. Terry Dubrow and Sandra Vergara as they celebrate the "good work" and the "not so good work" of Hollywood celebs.

[03/02/15 - 12:47 PM]
Destination America Heads to Orlando, Florida for Brand New Episode Tapings of "Impact Wrestling"
Professional wrestlers will be competing in the ring amongst some of the best known in America including Kurt Angle, Bobby Lashley, and Chris Melendez.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 12:01 PM]
Netflix Announces Dates for Upcoming Slate
Look for a new season of "Orange Is the New Black" on June 12 as well as the premieres of "Between," "Sense8" and "Wet Hot American Summer: First Day of Camp" in the coming months.

[03/02/15 - 11:43 AM]
Smithsonian Channel(TM) Honors Passing of Leonard Nimoy This Week with Encore Presentations of "The Real Story: Star Trek"
The program charts Gene Roddenberry's meteoric rise to fame and extreme tactics to keep his series on the air.

[03/02/15 - 11:37 AM]
Robert Rodriguez to Direct Premiere Installment of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
The second season kicks off in late summer 2015 on the cable channel.

[03/02/15 - 11:27 AM]
Discovery Channel's Hit Series "Fast N' Loud" Makes Some Noise with All-New Episodes Monday, March 23 at 9PM ET/PT
Car fanatics Richard Rawlings, Aaron Kaufman and the entire Gas Monkey Garage crew return with new builds and new episodes.

[03/02/15 - 11:08 AM]
Judge Judy Sheindlin, Host of Syndication's #1 Rated Show "Judge Judy," Signs Multiyear Deal Through 2020
The new deal includes a first-look production deal with Sheindlin's company Queen Bee Productions Inc.

[03/02/15 - 11:01 AM]
Parting Is Such Sweet Sorrow... "Mob Wives" Season 5 Finale Set to Air on VH1 Wednesday, March 4 at 8:00 PM
Plus: Vivica A. Fox to host the season's two-part reunion special beginning Wednesday, March 11 at 8:00/7:00c.

[03/02/15 - 10:59 AM]
"Scandal" Stars Joe Morton, Kate Burton and Brian Letscher to Appear in Special Season Finale of GSN's "The Chase" Tuesday, March 10 at 8:00 P.M. ET/PT
The season four premiere on January 27 saw its highest rating ever for a premiere.

[03/02/15 - 10:24 AM]
Video: "The Red Road" Season 2 Official Trailer
The Jason Momoa-led drama returns Thursday, April 2 at 10:00/9:00c on SundanceTV.

[03/02/15 - 10:05 AM]
The World Television Premiere of "Ari Shaffir: Passive Aggressive" Debuts on Comedy Central on March 13 at Midnight ET/PT
For fans that can't wait for Shaffir's new material, the special will be available on March 13 on CC: Stand-Up Direct.

[03/02/15 - 10:02 AM]
HBO Secures Three-Year Broadcast Deal with the Rock and Roll Hall of Fame Foundation
Taping live April 18 at Cleveland's Public Hall, the exclusive HBO special "2015 Rock and Roll Hall of Fame Induction Ceremony" debuts Saturday, May 30 at 8:00 p.m. (ET/PT) and marks the 30th anniversary of the event.

[03/02/15 - 10:01 AM]
Video: BBC America's "Orphan Black" First Full Trailer and Show Release Now Live
Season three plunges the clone sisterhood, Project Leda, into unexpected territory with the realization that they're not alone.