[11/02/06 - 10:35 AM]
TNT and Procter & Gamble's Iams Showcase Individuals Making a Dramatic Difference in Their Communities
The "TNT Dramatic Difference Movie," is an "impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope."

[via press release from TNT]

TNT and Procter & Gamble�s Iams Showcase Individuals Making a DRAMATIC DIFFERENCE in Their Communities

Featured Dramatic Difference Movie Drumline to Air Friday, Nov. 3 at 8 p.m. (ET/PT) on TNT

TNT and Iams to Promote Canine Assistants and Stray Atlanta as Worthwhile Community Organizations

Turner Network Television (TNT) announced today the newest branded sponsorship platform around the network that knows drama, the TNT Dramatic Difference Movie, an impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope. This November and December, Iams will join TNT as the premiere sponsor for the Dramatic Difference Movie and showcase two worthwhile canine organizations, Canine Assistants and Stray Atlanta. This co-branded sponsorship will thread through custom on-air creative including Dramatic Difference branded billboards, tune-ins and spotlight profiles, as well as a dedicated micro site housed at TNT.tv.

�By marrying the strength of TNT�s dramatic brand with a well-known premium pet nutrition product such as Iams, we will raise awareness for two dedicated and inspiring non-profit organizations,� said Katherine Johnson, vice president, Turner Entertainment Promotions and Marketing. �We are very pleased to focus on the positive aspects of Drama and partner with Iams' to salute individuals who contribute to their communities. Our goal is to motivate our viewers and Iams consumers to make a dramatic difference.�

As co-branded sponsor for the Dramatic Difference Movie, Iams will be featured in the spotlight film�s on-air promotional support which includes tune-ins, billboards running within the film and profiles featured during breaks from the movie, as well as across the TNT.tv micro site dedicated to the effort. One profile will run during each film spotlighting an individual and organization that are making a difference in their community.

TNT will also drive viewers to TNT.tv to learn how they can become more involved in their community. The Dramatic Difference Movie micro site will feature additional information and video clips on the people and organizations that are showcased within the films, direct links to the organization Web sites, upcoming movie airdates and the opportunity to share personal stories by telling TNT who is making a difference locally for consideration to air within a future spotlight film.

This week�s featured movie, Drumline, will air Friday, Nov. 3, at 8 p.m. (ET/PT) on TNT. Additional upcoming Dramatic Difference Movies sponsored by Iams include Ocean�s Eleven on Dec. 23 and Sleepy Hollow on Dec. 29. These high-profile films will follow suit, featuring IAMS branding and community spotlights. For additional information on either featured organization, viewers may log on to www.canineassistants.com or www.strayatlanta.com. Both links are featured on TNT.tv.

This extensive branded promotion was created together with Procter & Gamble�s advertising agency, MediaVest.

About Iams

For nearly 60 years, Iams, a division of P&G Pet Care (NYSE:PG), has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products that delight the consumer and strengthen the human-pet bond. To learn more about Eukanuba� and Iams� Dog and Cat Foods or general pet care and nutrition information, call our Consumer Relations Team at (800) 446-3075. You also can visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble [NYSE:PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Mach3�, Bounty�, Dawn�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Oral-B�, Actonel�, Duracell�, Olay�, Head & Shoulders�, Wella, Gillette�, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Turner Network Television (TNT)

Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

  [november 2006]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/09/15 - 04:00 PM]
NBC Picks Up the Back Nine Episodes of "Blindspot"
The drama has scored as the fall season's #1-rated new series in adults 18-49.

[10/09/15 - 03:50 PM]
MTV's "Teen Wolf" Sinks Teeth Into New York Comic Con, Reveals New Trailer, New Night and a Shocking Return
The series will return to MTV for the second half of season five on a brand new day Tuesday, January 5 at 9:00/8:00c.

[10/09/15 - 02:35 PM]
CBS Orders "American Gothic," A New Drama Series from Steven Spielberg's Amblin Television and CBS Television Studios, For Broadcast in Summer 2016
Justin Falvey and Darryl Frank of Amblin Television, James Frey of Full Fathom Five and Corinne Brinkerhoff, who is writing the script, will serve as executive producers.

[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 12:51 PM]
Disney XD Orders Second Season of Animated Series "Marvel's Guardians of the Galaxy"
"Marvel's Guardians of the Galaxy" season two is currently in production and slated to premiere in 2017.

[10/09/15 - 12:36 PM]
Pop on Over to Joy Behar's Place for Some "Late Night Joy" on TLC
The series is produced by True Entertainment and Behar's JoyBee Productions.

[10/09/15 - 12:24 PM]
Academy Award Nominee Bradley Cooper Returns as Sen. Edward Morra, On "Limitless," Tuesday, Oct. 27
The news was announced today by executive producer Craig Sweeny at the series' New York Comic Con panel at the Hammerstein Ballroom in New York City.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:41 AM]
ABC to Bump "Beyond the Tank" Indefinitely; "Shark Tank" Repeat Set for Tuesday, October 13
The Alphabet will encore the season premiere of the parent series this Tuesday at 10:00/9:00c.

[10/09/15 - 10:18 AM]
Esquire Network Orders New High-Octane Competition Series "Team Ninja Warrior"
For the first time in ninja history, the mother of all obstacle courses is now built for two.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 09:20 AM]
ABC Family Announces January 2016 Premiere Date for Its Returning Hit Series "Pretty Little Liars"
In advance of the celebrated return of the fan favorite, the network will also air "Pretty Little Liars: 5 Years Forward," a one-hour behind-the-scenes glimpse at the highly anticipated series time jump on Tuesday, November 24.

[10/09/15 - 09:06 AM]
Disney's "The Lion Guard: Return of the Roar" Primetime Television Movie Event to Air on Disney Channel
"The Lion Guard" television series will premiere in early 2016.