Adult Swim Charts Double-Digit Growth With All Young Adult Demos
November 07, 2006
Adult Swim�s reign among the young adult crowd continued last week with double-digit delivery and ratings growth among all target demos, according to preliminary data from Nielsen Media Research. The late-night network ranked #1 among all ad-supported basic cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24�the latter for an impressive 84 straight weeks. Adult Swim also ranked #4 among basic cable for total day delivery of adults 18-49. Additionally, Adult Swim programs accounted for 16 of the Top 50 programs for the week on ad-supported basic cable among adults 18-34, more than any other network.
Highlights of Adult Swim�s overall performance include the following:
ADULT SWIM (Monday-Thursday, 10:30 p.m.-6 a.m.; Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) vs. the same 2005 time period
� Adults 18-34 delivery (434,000) increased by 23%, and ratings (0.7) by 40%
� Adults 18-24 delivery (269,000) and ratings (0.9) both expanded by 29%
� Men 18-34 delivery (289,000) improved by 24%, and ratings (0.9) by 29%
� Men 18-24 delivery (197,000) jumped by 32%, and ratings (1.4) by 27%
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a TimeWarner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 10/30/06 � 11/05/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.