or


[11/07/06 - 08:57 AM]
Lmn Launches Innovative On-Air/Online Programming Initiative with Danica Mckellar ('The Wonder Years') Starring in Original Movie 'Inspector Mom' On-Air, Followed by Eight New Webisodes on LmN.TV
A second two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

[via press release from LMN]

LMN Launches Innovative On-Air/Online Programming Initiative With Danica McKellar ('The Wonder Years') Starring In Original Movie 'Inspector Mom' On-Air, Followed By Eight New Webisodes on LMN.tv

- 'Inspector Mom' Premieres on LMN Saturday, November 18 at 8 P.M. (ET/PT) --

NEW YORK, Nov. 7 -- Welcome to the 21st Century version of a younger, hipper 'Jessica Fletcher.' In the new LMN Original Movie "Inspector Mom," Danica McKellar ("The Wonder Years") stars as a shopping crazy, cookie baking mother with two children and an incorrigible penchant for hunting down criminals in a 'secret' career.

Premiering Saturday, November 18 at 8-10 P.M. (ET/PT) on LMN, the second most popular women's cable network behind only sibling Lifetime Television, this innovative on-air/online programming initiative also features eight original "Inspector Mom" webisodes. The broadband content debuts on LMN.tv immediately following the on-air premiere of the movie.

In "Inspector Mom," McKellar portrays Maddie Monroe, a "stay-at-home" mom who is always on the go. Maddie has a knack for getting into the thick of people's lives, learning what makes them tick, helping them when they're down and exposing them when they do wrong.

Whether it's the murder of a villainous soccer coach, the poisoning of a cook-off judge, puzzling harassment of a sweet, lonely neighbor, or a dark secret told from the mouth of a babe, Maddie is there through it all: magnifying glass in one hand, diaper bag in the other.

Once the movie premieres on LMN, the online "Inspector Mom" mystery starts on LMN.tv. These webisodes unfold in eight, seven-and-a-half minute segments running from November through April 2007. The LMN.tv web site also includes special features such as an interactive mystery enabling viewers to find clues to solve the crime.

A new "Inspector Mom" two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

Major blue chip advertisers Kellogg's and Walgreens are sponsors of "Inspector Mom," which will feature product integrations in both the on-air and online programming. These marketers will also be the sole sponsors of all "Inspector Mom" online initiatives including custom interactive games. The brand involvement was orchestrated with support from the marketers' media agency of record Starcom USA.

"Inspector Mom" is a production of Inspector Mom LLC. Brad Keller is executive producer/director.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Movie Network
http://www.lifetimetv.com





  [november 2006]  
S
M
T
W
T
F
S
   


· INSPECTOR MOM (LMN)





[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."

[02/05/16 - 12:09 PM]
Tony Award Winner Ben Vereen Joins the Cast of "The Rocky Horror Picture Show" as "Dr. Everett Scott"
He'll play the uber intelligent, ex-science teacher, now working for the Bureau of Investigation looking into UFOs and ends up at the castle while searching for his nephew, Eddie.

[02/05/16 - 12:00 PM]
"The Last Man on Earth" to Return Sunday, March 6, On FOX
Also on March 6, "Bordertown," the new animated series from executive producers Mark Hentemann and Seth MacFarlane, will move to its new time period, Sundays at 7:00/6:00c.

[02/05/16 - 11:20 AM]
E!'s "Hollywood Medium with Tyler Henry" Expands Season One Order
The two additional installments expand its freshman run to a total of 10 episodes.

[02/05/16 - 10:57 AM]
Fall Out Boy, Little Big Town, Ne-Yo and Pentatonix Perform on "The Wonderful World of Disney: Disneyland 60"
Derek Hough, who serves as Master of Ceremonies for the evening, sings and dances to the song "Step in Time," from Walt Disney Pictures Oscar-winning "Mary Poppins," with special guest Disney Legend Dick Van Dyke.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:56 AM]
Season 14 of TLC's "Say Yes to the Dress" Celebrates Heroes, Brides with a Twist and Special Celebrity Guests
Entering into its 14th season, the hit series debuts with a new theme song written by platinum-selling country music star Kristian Bush of Sugarland.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.