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[11/07/06 - 08:57 AM]
Lmn Launches Innovative On-Air/Online Programming Initiative with Danica Mckellar ('The Wonder Years') Starring in Original Movie 'Inspector Mom' On-Air, Followed by Eight New Webisodes on LmN.TV
A second two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

[via press release from LMN]

LMN Launches Innovative On-Air/Online Programming Initiative With Danica McKellar ('The Wonder Years') Starring In Original Movie 'Inspector Mom' On-Air, Followed By Eight New Webisodes on LMN.tv

- 'Inspector Mom' Premieres on LMN Saturday, November 18 at 8 P.M. (ET/PT) --

NEW YORK, Nov. 7 -- Welcome to the 21st Century version of a younger, hipper 'Jessica Fletcher.' In the new LMN Original Movie "Inspector Mom," Danica McKellar ("The Wonder Years") stars as a shopping crazy, cookie baking mother with two children and an incorrigible penchant for hunting down criminals in a 'secret' career.

Premiering Saturday, November 18 at 8-10 P.M. (ET/PT) on LMN, the second most popular women's cable network behind only sibling Lifetime Television, this innovative on-air/online programming initiative also features eight original "Inspector Mom" webisodes. The broadband content debuts on LMN.tv immediately following the on-air premiere of the movie.

In "Inspector Mom," McKellar portrays Maddie Monroe, a "stay-at-home" mom who is always on the go. Maddie has a knack for getting into the thick of people's lives, learning what makes them tick, helping them when they're down and exposing them when they do wrong.

Whether it's the murder of a villainous soccer coach, the poisoning of a cook-off judge, puzzling harassment of a sweet, lonely neighbor, or a dark secret told from the mouth of a babe, Maddie is there through it all: magnifying glass in one hand, diaper bag in the other.

Once the movie premieres on LMN, the online "Inspector Mom" mystery starts on LMN.tv. These webisodes unfold in eight, seven-and-a-half minute segments running from November through April 2007. The LMN.tv web site also includes special features such as an interactive mystery enabling viewers to find clues to solve the crime.

A new "Inspector Mom" two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

Major blue chip advertisers Kellogg's and Walgreens are sponsors of "Inspector Mom," which will feature product integrations in both the on-air and online programming. These marketers will also be the sole sponsors of all "Inspector Mom" online initiatives including custom interactive games. The brand involvement was orchestrated with support from the marketers' media agency of record Starcom USA.

"Inspector Mom" is a production of Inspector Mom LLC. Brad Keller is executive producer/director.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Movie Network
http://www.lifetimetv.com





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[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
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[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
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[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
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[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
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[05/22/15 - 06:01 AM]
CMT to Kickoff "Friday Night Lights" Memorial Day Event with the Network Premiere of the Film, And a Marathon of the Series Hosted by Jessie James Decker Featuring Fan-Voted Poll Results of Favorite Series Characters
Fans can head over to CMT's Facebook page to vote for their favorite "Friday Night Lights" characters from season one.

[05/22/15 - 05:31 AM]
Joel McHale Set to Host "The 2015 ESPYS" on ABC July 15
"The ESPYS" will be broadcast live on ABC Wednesday, July 15, at 8 p.m. ET from Nokia Theatre L.A. Live in Los Angeles.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
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[05/21/15 - 03:27 PM]
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