[11/07/06 - 08:57 AM]
Lmn Launches Innovative On-Air/Online Programming Initiative with Danica Mckellar ('The Wonder Years') Starring in Original Movie 'Inspector Mom' On-Air, Followed by Eight New Webisodes on LmN.TV
A second two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

[via press release from LMN]

LMN Launches Innovative On-Air/Online Programming Initiative With Danica McKellar ('The Wonder Years') Starring In Original Movie 'Inspector Mom' On-Air, Followed By Eight New Webisodes on LMN.tv

- 'Inspector Mom' Premieres on LMN Saturday, November 18 at 8 P.M. (ET/PT) --

NEW YORK, Nov. 7 -- Welcome to the 21st Century version of a younger, hipper 'Jessica Fletcher.' In the new LMN Original Movie "Inspector Mom," Danica McKellar ("The Wonder Years") stars as a shopping crazy, cookie baking mother with two children and an incorrigible penchant for hunting down criminals in a 'secret' career.

Premiering Saturday, November 18 at 8-10 P.M. (ET/PT) on LMN, the second most popular women's cable network behind only sibling Lifetime Television, this innovative on-air/online programming initiative also features eight original "Inspector Mom" webisodes. The broadband content debuts on LMN.tv immediately following the on-air premiere of the movie.

In "Inspector Mom," McKellar portrays Maddie Monroe, a "stay-at-home" mom who is always on the go. Maddie has a knack for getting into the thick of people's lives, learning what makes them tick, helping them when they're down and exposing them when they do wrong.

Whether it's the murder of a villainous soccer coach, the poisoning of a cook-off judge, puzzling harassment of a sweet, lonely neighbor, or a dark secret told from the mouth of a babe, Maddie is there through it all: magnifying glass in one hand, diaper bag in the other.

Once the movie premieres on LMN, the online "Inspector Mom" mystery starts on LMN.tv. These webisodes unfold in eight, seven-and-a-half minute segments running from November through April 2007. The LMN.tv web site also includes special features such as an interactive mystery enabling viewers to find clues to solve the crime.

A new "Inspector Mom" two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

Major blue chip advertisers Kellogg's and Walgreens are sponsors of "Inspector Mom," which will feature product integrations in both the on-air and online programming. These marketers will also be the sole sponsors of all "Inspector Mom" online initiatives including custom interactive games. The brand involvement was orchestrated with support from the marketers' media agency of record Starcom USA.

"Inspector Mom" is a production of Inspector Mom LLC. Brad Keller is executive producer/director.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Movie Network

  [november 2006]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."