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[11/07/06 - 08:57 AM]
Lmn Launches Innovative On-Air/Online Programming Initiative with Danica Mckellar ('The Wonder Years') Starring in Original Movie 'Inspector Mom' On-Air, Followed by Eight New Webisodes on LmN.TV
A second two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

[via press release from LMN]

LMN Launches Innovative On-Air/Online Programming Initiative With Danica McKellar ('The Wonder Years') Starring In Original Movie 'Inspector Mom' On-Air, Followed By Eight New Webisodes on LMN.tv

- 'Inspector Mom' Premieres on LMN Saturday, November 18 at 8 P.M. (ET/PT) --

NEW YORK, Nov. 7 -- Welcome to the 21st Century version of a younger, hipper 'Jessica Fletcher.' In the new LMN Original Movie "Inspector Mom," Danica McKellar ("The Wonder Years") stars as a shopping crazy, cookie baking mother with two children and an incorrigible penchant for hunting down criminals in a 'secret' career.

Premiering Saturday, November 18 at 8-10 P.M. (ET/PT) on LMN, the second most popular women's cable network behind only sibling Lifetime Television, this innovative on-air/online programming initiative also features eight original "Inspector Mom" webisodes. The broadband content debuts on LMN.tv immediately following the on-air premiere of the movie.

In "Inspector Mom," McKellar portrays Maddie Monroe, a "stay-at-home" mom who is always on the go. Maddie has a knack for getting into the thick of people's lives, learning what makes them tick, helping them when they're down and exposing them when they do wrong.

Whether it's the murder of a villainous soccer coach, the poisoning of a cook-off judge, puzzling harassment of a sweet, lonely neighbor, or a dark secret told from the mouth of a babe, Maddie is there through it all: magnifying glass in one hand, diaper bag in the other.

Once the movie premieres on LMN, the online "Inspector Mom" mystery starts on LMN.tv. These webisodes unfold in eight, seven-and-a-half minute segments running from November through April 2007. The LMN.tv web site also includes special features such as an interactive mystery enabling viewers to find clues to solve the crime.

A new "Inspector Mom" two hour movie is then scheduled to premiere on LMN in April, followed by more original webisodes on LMN.tv.

Major blue chip advertisers Kellogg's and Walgreens are sponsors of "Inspector Mom," which will feature product integrations in both the on-air and online programming. These marketers will also be the sole sponsors of all "Inspector Mom" online initiatives including custom interactive games. The brand involvement was orchestrated with support from the marketers' media agency of record Starcom USA.

"Inspector Mom" is a production of Inspector Mom LLC. Brad Keller is executive producer/director.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Movie Network
http://www.lifetimetv.com





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[03/02/15 - 10:05 AM]
The World Television Premiere of "Ari Shaffir: Passive Aggressive" Debuts on Comedy Central on March 13 at Midnight ET/PT
For fans that can't wait for Shaffir's new material, the special will be available on March 13 on CC: Stand-Up Direct.

[03/02/15 - 10:02 AM]
HBO Secures Three-Year Broadcast Deal with the Rock and Roll Hall of Fame Foundation
Taping live April 18 at Cleveland's Public Hall, the exclusive HBO special "2015 Rock and Roll Hall of Fame Induction Ceremony" debuts Saturday, May 30 at 8:00 p.m. (ET/PT) and marks the 30th anniversary of the event.

[03/02/15 - 10:01 AM]
Video: BBC America's "Orphan Black" First Full Trailer and Show Release Now Live
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[03/02/15 - 09:45 AM]
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[03/02/15 - 09:29 AM]
Food Network Hits the High Seas in One-Hour Primetime Special "Disney Dream Cruise with Food Network" on Friday, March 27th at 8PM ET/PT
Melissa d'Arabian, Amanda Freitag, Katie Lee and Jeff Mauro have exclusive access and explore the inner workings on-board the Disney Dream cruise ship during the sun, fun and food-filled vacation experience with their family and friends.

[03/02/15 - 09:26 AM]
Showtime(R) Releases the Season Two Poster Art for Psychological Thriller "Penny Dreadful"
As previously announced, the new season rolls out on Sunday, May 3 at 10:00/9:00c.

[03/02/15 - 09:01 AM]
Live Television Broadcast of the 42nd Annual Daytime Emmy(R) Awards to Air Exclusively on Pop on Sunday, April 26 from the Historic Warner Bros. Studio Lot
In addition, NATAS announced that the Daytime Creative Arts Emmy(R) Awards gala will take place on Friday, April 24 at the Universal Hilton in Los Angeles.

[03/02/15 - 08:51 AM]
The Basketball Tournament Secures Television Deal With ESPN, Doubles Prize Money To $1 Million for Second Year of Winner Take-All Event
Opening rounds begin July 10-12 at regional sites in Los Angeles and Atlanta and continue July 17-19 in Chicago and Philadelphia.

[03/02/15 - 08:48 AM]
First Look BBC America's "London Spy" - Ben Whishaw Image Released
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[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
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[03/02/15 - 08:20 AM]
Ariana Grande, One Direction, Taylor Swift, Meghan Trainor and Fifth Harmony Among Nominees for the 2015 Radio Disney Music Awards
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[03/02/15 - 08:02 AM]
Golf Channel Announces New Competition Series, "Altered Course"
The series features teams as they navigate re-imagined and extreme golf holes in excess of 700 yards, traversing the natural obstacles and challenging terrain as fast as possible.

[03/02/15 - 08:00 AM]
Mark Cuban to Become the President of the United States with Ann Coulter Assuming Duties of Vice President in "Sharknado 3"
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[03/02/15 - 07:17 AM]
Bravo Media's "The Real Housewives of New York City" Returns on Tuesday, April 7 at 9PM ET/PT
After a three-season hiatus, Bethenny Frankel makes her highly anticipated return joining Carole Radziwill, Heather Thomson, Kristen Taekman, LuAnn de Lesseps, Ramona Singer, Sonja Morgan and new housewife Dorinda Medley.

[03/02/15 - 06:05 AM]
Lori Loughlin and Bailee Madison Start Production on the Highly Anticipated Holiday Adventure "Northpole: Open for Christmas" (wt) A Hallmark Channel Original Movie World Premiere Holiday 2015
Loughlin stars as Mackenzie, a successful businesswoman who inherits her beloved aunt's inn, and chooses to restore the hotel to its original grandeur only to sell it right before Christmas.