LMN Launches Innovative On-Air/Online Programming Initiative With Danica McKellar ('The Wonder Years') Starring In Original Movie 'Inspector Mom' On-Air, Followed By Eight New Webisodes on LMN.tv
- 'Inspector Mom' Premieres on LMN Saturday, November 18 at 8 P.M. (ET/PT)
NEW YORK, Nov. 7 -- Welcome to the 21st Century version of
a younger, hipper 'Jessica Fletcher.' In the new LMN Original Movie
"Inspector Mom," Danica McKellar ("The Wonder Years") stars as a shopping
crazy, cookie baking mother with two children and an incorrigible penchant
for hunting down criminals in a 'secret' career.
Premiering Saturday, November 18 at 8-10 P.M. (ET/PT) on LMN, the
second most popular women's cable network behind only sibling Lifetime
Television, this innovative on-air/online programming initiative also
features eight original "Inspector Mom" webisodes. The broadband content
debuts on LMN.tv immediately following the on-air premiere of the movie.
In "Inspector Mom," McKellar portrays Maddie Monroe, a "stay-at-home"
mom who is always on the go. Maddie has a knack for getting into the thick
of people's lives, learning what makes them tick, helping them when they're
down and exposing them when they do wrong.
Whether it's the murder of a villainous soccer coach, the poisoning of
a cook-off judge, puzzling harassment of a sweet, lonely neighbor, or a
dark secret told from the mouth of a babe, Maddie is there through it all:
magnifying glass in one hand, diaper bag in the other.
Once the movie premieres on LMN, the online "Inspector Mom" mystery
starts on LMN.tv. These webisodes unfold in eight, seven-and-a-half minute
segments running from November through April 2007. The LMN.tv web site also
includes special features such as an interactive mystery enabling viewers
to find clues to solve the crime.
A new "Inspector Mom" two hour movie is then scheduled to premiere on
LMN in April, followed by more original webisodes on LMN.tv.
Major blue chip advertisers Kellogg's and Walgreens are sponsors of
"Inspector Mom," which will feature product integrations in both the on-air
and online programming. These marketers will also be the sole sponsors of
all "Inspector Mom" online initiatives including custom interactive games.
The brand involvement was orchestrated with support from the marketers'
media agency of record Starcom USA.
"Inspector Mom" is a production of Inspector Mom LLC. Brad Keller is
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women, Lifetime Home Entertainment, and Lifetime Online are part of
LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst
Corporation and The Walt Disney Company.
SOURCE Lifetime Movie Network