[11/09/06 - 05:28 PM]
NBC Gives Full Season Order to Critically Acclaimed New Drama 'Studio 60 on the Sunset Strip' for 2006-07
After rumors of both life and death, the Peacock confirms the freshman drama has received a full season order.

[via press release from NBC]


BURBANK � November 9, 2006 � NBC has renewed its critically acclaimed, first-year drama "Studio 60 on the Sunset Strip" (Mondays, 10-11 p.m. ET) for the remainder of the 2006-07 season, it was announced today by Kevin Reilly, President, NBC Entertainment.

"I am pleased to show our support for this outstanding and ambitious effort from executive producers Aaron Sorkin and Thomas Schlamme," said Reilly. "From the start, they have delivered the superb show that we wanted. The critical support has been rock-solid and there is a passionate core audience. We can't wait for what's going to come in the remainder of the season."

"Studio 60 on the Sunset Strip" is averaging a 4.0 rating, 9 share in adults 18-49 and 9.8 million viewers overall (through November 6) and has increased its rating week-to-week in 18-49 with each of its last two telecasts. "Studio 60" has consistently delivered some of the highest audience concentrations among all primetime network series in such key upscale categories as adults 18-49 living in homes with $75,000-plus and $100,000-plus incomes and in homes where the head of household has four or more years of college.

Emmy Award-winning executive producer-writer (NBC's "The West Wing") Sorkin and Emmy-winning executive producer-director ("The West Wing") Schlamme returned to television this Fall with this crackling take on the drama behind the humor of producing a popular, late-night comedy sketch show, "Studio 60 on the Sunset Strip."

Sorkin lays bare the backstage politics, romances and delicate balance between creative talent, on-air personalities and network executives in an instant text-messaging world. Prominent are Jordan McDeere (Amanda Peet, "Syriana"), a savvy new network entertainment chief who inherits a massive public relations disaster on the series -- even before she starts her first day -- and Matt Albie (Matthew Perry, "Friends") and Danny Tripp (Bradley Whitford, "The West Wing"), a brilliant creative team that she wants to resurrect the program.

Also playing crucial roles are the sketch-comedy series stars Harriet Hayes (Sarah Paulson, "Down With Love"), Simon Stiles (D.L. Hughley, "The Hughleys") and Tom Jeter (Nathan Corddry, "The Daily Show with Jon Stewart"), their normally cool-headed director, Cal Shanley (Timothy Busfield, "thirtysomething") as well as supreme network honcho Jack Rudolph (Steven Weber, "Wings").

The series is a production of Warner Bros. Television.

  [november 2006]  


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