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HALLMARK CHANNEL RANKED 5th IN PRIME TIME IN NOVEMBER
Prime Time Performance and Premiere of �March of the Penguins�
Leads Network to Highest-Ever-Rated November and
Second Highest-Ever-Rated Month
Hallmark Channel ranked 5th in Prime Time for its household rating (1.3
rating/941,000 homes), among all ad-supported cable networks, for the month of
November. Hallmark Channel is the nation�s leading network in providing family-friendly
programming and this ranking is the result of its strategy to deliver original movies and
theatrical releases reflecting that theme.
Hallmark Channel closed November with its highest-ever-rated November among
Prime Time households, up 18% over November �05, and its key demos for Prime Time
and Total Day, ranking 10th and 7th in W25-54, up 17% and 20%, respectively. The
month also delivered its highest-ever-rated week, weekend, day and telecast in the
network�s history, led by the success of the U.S. television premiere of �March of the
Penguins,� Saturday, November 25, 9 p.m., ET/PT.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-
hour basic cable network that provides a diverse slate of high-quality entertainment
programming to a national audience of 75 million subscribers. The top tier program
service is distributed through more than 5,300 cable systems and communities as well
as direct-to-home satellite services across the country. Hallmark Channel consistently
ranks among the top 10 ad-supported cable networks in Prime Time and Total Day
household ratings and is the nation�s leading network in providing family-friendly
programming. Crown Media also operates a second 24-hour linear channel, Hallmark
Movie Channel.
Source: Nielsen Media Research, 10/30-11/26/06
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