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[11/30/06 - 08:25 PM]
Hallmark Channel Ranked 5th in Prime Time in November
"March of the Penguins" premiere drives the network to fifth place in primetime among all ad-supported cable networks.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL RANKED 5th IN PRIME TIME IN NOVEMBER

Prime Time Performance and Premiere of �March of the Penguins� Leads Network to Highest-Ever-Rated November and Second Highest-Ever-Rated Month

Hallmark Channel ranked 5th in Prime Time for its household rating (1.3 rating/941,000 homes), among all ad-supported cable networks, for the month of November. Hallmark Channel is the nation�s leading network in providing family-friendly programming and this ranking is the result of its strategy to deliver original movies and theatrical releases reflecting that theme.

Hallmark Channel closed November with its highest-ever-rated November among Prime Time households, up 18% over November �05, and its key demos for Prime Time and Total Day, ranking 10th and 7th in W25-54, up 17% and 20%, respectively. The month also delivered its highest-ever-rated week, weekend, day and telecast in the network�s history, led by the success of the U.S. television premiere of �March of the Penguins,� Saturday, November 25, 9 p.m., ET/PT.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research, 10/30-11/26/06





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