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[12/05/06 - 08:32 PM]
Hallmark Channel's Original Holiday Movie Premiere, "The Christmas Card," Ranks #1 in Prime Time and Wins the Day on Saturday, December 2
The movie's 4.2 household rating marks the network's highest-ever-rated telecast.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S ORIGINAL HOLIDAY MOVIE PREMIERE, �THE CHRISTMAS CARD,� RANKS #1 IN PRIME TIME AND WINS THE DAY ON SATURDAY, DECEMBER 2

�The Christmas Card� is Network�s Highest-Ever-Rated Telecast

Hallmark Channel received an early holiday present with the premiere of its original movie, �The Christmas Card,� scoring an overwhelming 4.2 household rating and averaging over 3.1 million HHs, Saturday, December 2, 9-11 p.m., ET/PT, making it the network�s highest-ever-rated telecast and beating last week�s record of a 4.1 HH rating from its premiere of �March of the Penguins.� Overall, Hallmark Channel ranked #1 in Prime Time on Saturday making it the day�s most-watched telecast on basic cable.

�The Christmas Card� also won the 9-11 p.m. time period among HH, W25-54 and P2+ ratings, and ranked #2 in A25-54 and W18-49 ratings, among all ad-supported cable networks.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research, 12/2/06





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