or


[12/11/06 - 09:27 PM]
NBC's 'The More You Know' Premieres Contest-Winning Psa on Self Esteem Featuring Mariska Hargitay
8-year-old Angelique Jordan of Hephzibah, Georgia wrote the contest-winning PSA on the topic of self esteem.

[via press release from NBC]

NBC'S 'THE MORE YOU KNOW' PREMIERES CONTEST-WINNING PSA ON SELF ESTEEM FEATURING MARISKA HARGITAY

Winning PSA To Be Broadcast as Part of the Launch of 2006-07 Campaign

Campaign Launches New Interactive Website With Message Boards

NEW YORK � December 11, 2006 � NBC's award-winning public service campaign, "The More You Know," premieres a contest-winning PSA on the topic of self esteem, written by 18-year-old Angelique Jordan of Hephzibah, Georgia. The PSA will air on December 16th during the NBC Movie Of The Week, "It's A Wonderful Life."

The PSA features Mariska Hargitay (Law & Order: SVU) and resulted from a contest "The More You Know" launched in partnership with CosmoGIRL! magazine this summer. Teens from across the country tried their hand at writing a PSA script about self-esteem, as well as an essay on the importance of this subject. The winner received the lifetime opportunity for her script to be produced and broadcast on NBC, and was also awarded a family vacation to Universal Orlando.

"I am so excited to be the winner of this contest," said Jordan. "I am thankful that both NBC and CosmoGIRL! gave me the chance to express how important the issue of self-esteem is, and I hope that young people across the country are able to learn from this PSA."

"This was a rewarding assignment for young women, that inspired them to think about self-esteem and how to embrace it. I congratulate Angelique for digging deep within her, and creating such an empowering message. It was an honor to deliver her words," said Hargitay.

The winning PSA will be broadcast as part of the launch of the 2006-07 campaign, which marks TMYK's 18th season. This year's new theme is "Keeping Youth, Families and Communities in the Know." The campaign also boasts a new look and a new interactive website, www.themoreyouknow.com. The site includes new "Share What You Know" message boards for users to exchange information on topics addressed in the PSAs.

In addition to Hargitay, NBC talent participating in this year's campaign are: Howie Mandel (Deal or No Deal); Christopher Meloni (Law & Order: SVU); Josh Duhamel, Molly Sims and James Lesure (Las Vegas); Jamie Pressly (My Name is Earl); John Stamos, Linda Cardellini and Parminder Nagra (ER); John Madden and Dale Earnhardt, Jr (NBC Sports); Jesse Martin and Epatha Merkerson (Law & Order); Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Brian Williams and Chris Matthews (NBC News); Donald Faison and Sarah Chalke (Scrubs); Vincent D'Onofrio and Kathryn Erbe (Law & Order: CI); and Miguel Ferrer and Jerry O'Connell (Crossing Jordan).

This year's campaign addresses several new topics: environment, HIV/AIDS awareness, nutrition and physical activity. Other spots emphasize family communication, with specific messages on parental involvement in education, volunteerism, monitoring kids' television viewing, Internet safety and emergency planning. The campaign continues to address timeless issues, such as drinking and driving and mentoring.

"The More You Know" is NBC's long-standing commitment to its viewers and their communities to help educate and raise awareness of important societal issues. Since 1989, "The More You Know's" award winning public service announcements have effectively communicated messages ranging from parental involvement to prejudice. The PSAs encourage action and involvement by providing hotline numbers and websites, which guide viewers to appropriate agencies. Under the banner of "The More You Know," affiliates produce PSAs that address topics of local concern. Stations also implement community outreach activities such as adopt-a-school initiatives and health fairs.





  [december 2006]  
S
M
T
W
T
F
S
     


· CROSSING JORDAN (NBC)
· DEAL OR NO DEAL (NBC)
· ER (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MY NAME IS EARL (NBC)
· SCRUBS (ABC)











[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:04 AM]
FXX Scares Up Tricks and Treats for Halloween
The network will countdown to Halloween with a frightfully fun The Simpsons "Treehouse of Horror" programming event beginning October 26 with a 12-hour marathon.

[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
Fans can vote to ensure their favorites are nominated across 54 categories, including "Favorite Movie," "Favorite TV Show" and "Favorite Breakout Artist," through Thursday, October 30.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
DNews is hosted by Trace Dominguez and Tara Long who are at the center of a winning formula that combines science, smarts and a dose of humor to look at topics that are grabbing headlines or bound to make you scratch your head.