or


[12/11/06 - 09:27 PM]
NBC's 'The More You Know' Premieres Contest-Winning Psa on Self Esteem Featuring Mariska Hargitay
8-year-old Angelique Jordan of Hephzibah, Georgia wrote the contest-winning PSA on the topic of self esteem.

[via press release from NBC]

NBC'S 'THE MORE YOU KNOW' PREMIERES CONTEST-WINNING PSA ON SELF ESTEEM FEATURING MARISKA HARGITAY

Winning PSA To Be Broadcast as Part of the Launch of 2006-07 Campaign

Campaign Launches New Interactive Website With Message Boards

NEW YORK � December 11, 2006 � NBC's award-winning public service campaign, "The More You Know," premieres a contest-winning PSA on the topic of self esteem, written by 18-year-old Angelique Jordan of Hephzibah, Georgia. The PSA will air on December 16th during the NBC Movie Of The Week, "It's A Wonderful Life."

The PSA features Mariska Hargitay (Law & Order: SVU) and resulted from a contest "The More You Know" launched in partnership with CosmoGIRL! magazine this summer. Teens from across the country tried their hand at writing a PSA script about self-esteem, as well as an essay on the importance of this subject. The winner received the lifetime opportunity for her script to be produced and broadcast on NBC, and was also awarded a family vacation to Universal Orlando.

"I am so excited to be the winner of this contest," said Jordan. "I am thankful that both NBC and CosmoGIRL! gave me the chance to express how important the issue of self-esteem is, and I hope that young people across the country are able to learn from this PSA."

"This was a rewarding assignment for young women, that inspired them to think about self-esteem and how to embrace it. I congratulate Angelique for digging deep within her, and creating such an empowering message. It was an honor to deliver her words," said Hargitay.

The winning PSA will be broadcast as part of the launch of the 2006-07 campaign, which marks TMYK's 18th season. This year's new theme is "Keeping Youth, Families and Communities in the Know." The campaign also boasts a new look and a new interactive website, www.themoreyouknow.com. The site includes new "Share What You Know" message boards for users to exchange information on topics addressed in the PSAs.

In addition to Hargitay, NBC talent participating in this year's campaign are: Howie Mandel (Deal or No Deal); Christopher Meloni (Law & Order: SVU); Josh Duhamel, Molly Sims and James Lesure (Las Vegas); Jamie Pressly (My Name is Earl); John Stamos, Linda Cardellini and Parminder Nagra (ER); John Madden and Dale Earnhardt, Jr (NBC Sports); Jesse Martin and Epatha Merkerson (Law & Order); Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Brian Williams and Chris Matthews (NBC News); Donald Faison and Sarah Chalke (Scrubs); Vincent D'Onofrio and Kathryn Erbe (Law & Order: CI); and Miguel Ferrer and Jerry O'Connell (Crossing Jordan).

This year's campaign addresses several new topics: environment, HIV/AIDS awareness, nutrition and physical activity. Other spots emphasize family communication, with specific messages on parental involvement in education, volunteerism, monitoring kids' television viewing, Internet safety and emergency planning. The campaign continues to address timeless issues, such as drinking and driving and mentoring.

"The More You Know" is NBC's long-standing commitment to its viewers and their communities to help educate and raise awareness of important societal issues. Since 1989, "The More You Know's" award winning public service announcements have effectively communicated messages ranging from parental involvement to prejudice. The PSAs encourage action and involvement by providing hotline numbers and websites, which guide viewers to appropriate agencies. Under the banner of "The More You Know," affiliates produce PSAs that address topics of local concern. Stations also implement community outreach activities such as adopt-a-school initiatives and health fairs.





  [december 2006]  
S
M
T
W
T
F
S
     


· CROSSING JORDAN (NBC)
· DEAL OR NO DEAL (NBC)
· ER (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MY NAME IS EARL (NBC)
· SCRUBS (ABC)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.