G4 CHECKS IN WITH FIRST ORIGINAL REALITY SERIES �THE BLOCK,� SET IN THE WORLD�S FIRST SNOWBOARDER HOTEL
G4 CHECKS IN WITH FIRST ORIGINAL REALITY SERIES �THE BLOCK,�
SET IN THE WORLD�S FIRST SNOWBOARDER HOTEL
G4�s Cameras Go Inside With Staff and Guests at Lake Tahoe Hotel
Where Action Sports Meet Non-stop Party Action
LOS ANGELES, December 13th, 2006 - Smoking or non-smoking room? Queen bed or two twins? Stripper pole or beer-proof floor? G4�s outrageous original new reality series, THE BLOCK, will give viewers an exclusive pass to the snowboarding nirvana of THE BLOCK, the first hotel chain that truly appreciates and caters to everything snowboarder. Founded by snowboarding legend Marc Frank Montoya and Las Vegas hotelier Liko Smith, THE BLOCK has allowed G4�s cameras to leap into the ultimate snowboarding domain beginning this winter season, exploring the wild lifestyle behind THE BLOCK phenomenon. And a variety of features on the G4 website, g4tv.com, plus podcasts and video-on-demand will allow viewers to check in any time they like. G4 will air a �sneak peek� of the first episode of THE BLOCK on Sunday, January 14 at 11:00 PM ET/PT. THE BLOCK will premiere in its regular half-hour timeslot on G4 on Monday, January 15, 2007 at 10:00 PM ET/PT.
THE BLOCK will capture the best of the snowboarding lifestyle that few outsiders ever get to see. Each episode combines hardcore riding on the slopes with the crazy lives of the hotel�s staff, as they interact with the guests, pro snowboarders, bands and celebrities who make the hotel their winter home.
THE BLOCK follows the adventures of snowboarding star Montoya on and off the slopes, while Vegas veteran Smith strives to provide a balance between art and commerce. In addition to the colorful owners, THE BLOCK introduces hotel staffers who party as hard as they work. Can Smith continue to grow THE BLOCK and maintain its blend of edginess and service, as it expands into new communities with new city officials, new staff and new guests?
From the yearly bacchanal of THE BLOCK Party and ongoing Fight Club events held outside the hotel, to the culmination of the season with a schoolyard rail jam and parking lot bash, THE BLOCK gives viewers an unprecedented inside look at the making of a cultural icon. And in keeping with the spirit of Montoya�who is also an in-demand hip-hop deejay when not on the slopes or running his skateboard company�every episode of THE BLOCK will feature up-and-coming hip-hop and R&B acts that have the hard edge of a good ride.
G4�s extensive menu of non-linear features for THE BLOCK includes:
� In depth profiles and pictures of Marc Frank Montoya, Liko Smith and the whole BLOCK team
� 24-Hour live webcam from THE BLOCK�s party deck
� Inside looks at THE BLOCK�s custom rooms
� Tons of web-exclusive videos and teaser trailers
ThePile (G4's exclusive broadband channel):
� Highlights of on-air coverage
� Web-exclusive videos and behind-the-scenes/too-hot-for-TV clips
� Exclusive videos available only as podcasts
Video on Demand (VOD):
� Short-form highlights and exclusive content
� Full episodes
THE BLOCK chain of hotels currently includes locations in Big Bear Lake and South Lake Tahoe, California, with several other locations in the planning stages. The hotels feature some of the most inventive rooms in the hospitality industry, with special suites that feature amenities such as a sit-down arcade stand, unique 1980s design or even padded walls and stripper poles. All rooms come equipped with PS2 game consoles, boot/glove dryers, cordless phones and iPod-compatible mini boom boxes, and guests receive free energy drinks, free beer (21 years and over), snacks, DVDs and PS2 video games at check-in.
G4, the fastest growing network on television for 2006, launched in April 2002 and is now available in 60 million cable and satellite homes nationwide. The #1 podcasted cable network in America and a leader in VOD, G4 embraces the male 18-34 audience and their fascination with video games, the Internet, broadband, technology, comics and animation. Additionally, G4 provides breaking news and insider opinions on these topics as well as the broader culture young men are interested in. The company is headquartered in Los Angeles and is owned by Comcast Corporation. To learn more, log onto www.g4tv.com.