or


[12/18/06 - 10:56 PM]
IFC and Southern Comfort Form New Partnership
IFC will team with Southern Comfort as the national distribution partner for a series of short-films telling the personal stories of New Orleans area musicians.

[via press release from IFC]

IFC and Southern Comfort Form New Partnership

Short Films on Personal Stories of New Orleans Area Musicians to Air on the Network and Online Now through February 2007 as Part of "Start the Music Up" Initiative

New York, NY, December 18, 2006 - The Independent Film Channel (IFC), the first and largest network dedicated to independent film, announced today that it has joined forces with Southern Comfort as the national distribution partner for a series of short-films telling the personal stories of New Orleans area musicians. The films, created by advertising agency Arnold Worldwide, are part of Southern Comfort's "Start the Music Up" campaign, an integrated branded entertainment initiative, designed to raise money for the Southern Comfort Music fund, which supports the New Orleans Musicians Hurricane Relief Fund and New Orleans Area Habitat for Humanity. Starting the week of December 18, IFC will air the Start the Music Up films interstitially over three months on IFC TV, as well as post the films online at www.IFC.com. The partnership provides Southern Comfort with an opportunity to platform their brand and message within the network's uncut, festival-like on-air environment, while furthering IFC's mission to give a voice to rising artists. Southern Comfort joins IFC's growing list of unique integrated partnerships which includes such clients as Acura, Heineken, L'Oreal and Target.

"IFC is dedicated to empowering artists of all levels, which makes this unique partnership with Southern Comfort a natural fit - and something we're very excited to get behind," said Alan Klein, Senior Vice President of Partnerships and Licensing for IFC. "As a commercial-free network, we've developed a business model that offers our partners innovative avenues to effectively reach consumers in a creative and uncluttered environment. This particular initiative speaks to the wide range of partnerships we continue to develop, and we are very pleased to kick this off for such an important cause."

"Having the Start the Music Up films appear on the Independent Film Channel means more people will hear these musicians' powerful stories, visit the SoCo Music Fund web site, and make a donation to help keep music alive and thriving in New Orleans," said Ann Stickler, VP, Global Marketing Director, Brown-Forman.

The Start the Music Up films were shot on location in April leading up to Jazz Fest. Each film focuses on a different artist and weaves in vibrant live performances with personal interviews and footage from New Orleans. Featured artists span the genres of brass band, hip-hop, rock and funk and showcase the unique fusion of sound found in New Orleans. The lineup includes Big Sam's Funky Nation, Cowboy Mouth, Gravy, Hazard County Girls, Johnny Sketch and the Dirty Notes and Theresa Andersson.

"The goal of the project is to focus attention on all the musicians who lost everything in the aftermath of Hurricane Katrina. They had to leave their homes and they need help," said Pete Favat, Chief Creative Officer, Arnold Boston. "Music is a big part of the Southern Comfort tradition, so it's a natural partnership. We're thrilled that IFC can give the project this kind of exposure."

In addition to IFC, distribution of the films is scheduled for Southern Comfort domestic music events, and online at www.socomusicfund.org. International distribution, including the U.K., Greece, South Africa and Australia, includes select music and experiential events and potentially in cinema venues.

As part of the partnership, IFC will run on-air promotions directing viewers to both ifc.com and www.socomusicfund.org to learn more and view the stories.

About Southern Comfort

Southern Comfort, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, Southern Comfort is sold in 65 countries around the world and continues to grow as an icon brand. Visit us at www.SouthernComfort.com.

About Brown-Forman

Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Southern Comfort, Jack Daniel's, Canadian Mist, Fetzer and Bolla Wines, Korbel California Champagnes, and Hartmann Luggage.

About The New Orleans Musicians Hurricane Relief Fund

The New Orleans Musicians Hurricane Relief Fund is a non-profit organization founded by Ben Jaffe of Preservation Hall. NOMHRF's mission is twofold: to provide humanitarian outreach to New Orleans musicians affected by Hurricane Katrina and to revive New Orleans' unique musical culture. By returning displaced musicians to New Orleans, creating gigs in the city, and replacing flood-damaged instruments, NOMHRF empowers musicians to earn a living and heal our community with music.

About Arnold

Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized brands like American Legacy Foundation's truth?, Vonage, Timberland, TAG, ESPN, Royal Caribbean, Southern Comfort and Jack Daniel's. Arnold Worldwide is owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA) and represents one of the lead agencies in the system, with three fully integrated service offices in the U.S.: the Boston headquarters, New York, and Washington D.C., as well as seven additional service offices.

About IFC Television

The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut, uncensored and commercial-free.

The network is part of IFC Companies -- the only brand to operate in every area of independent film to include television, production, financing, distribution, digital, on-demand and exhibition. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [december 2006]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.