[12/21/06 - 02:21 PM]
2007 Will Be the Year to Be Ugly!
"Be Ugly '07" campaign to kick off with an original song by Jason Mraz that will be released through iTunes.

[via press release from ABC]


ABC Announces �Be Ugly �07� In Support of the Hit Series �Ugly Betty�

Pro-Social Campaign Asks Americans to Resolve to Be Real, Be Smart, Be Passionate, Be True To Yourself, Be Ugly Like �Ugly Betty� in 2007

ABC Teams Up With Girls Inc. to Communicate Empowerment Message in Kick-Off Event with CosmoGIRL! Magazine Featuring America Ferrera on the Cover

Original Theme Song �The Beauty In Ugly� Composed by Singing Sensation Jason Mraz Introduces Campaign and Will Be Released Through iTunes

ABC.com Launches www.BeUgly07.com

Original Special �The Beauty of Ugly Betty� from People Magazine and People En Espa�ol Available in English and Spanish as part of �Be Ugly �07�

�Ugly Betty,� the Golden Globe nominated and most watched new comedy of the fall season, proves ugly is the new beautiful. On Sunday, Dec. 31 ABC will launch �Be Ugly �07,� a pro-social campaign that asks America to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like �Ugly Betty� in 2007. �Be Ugly �07� will turn the word �ugly� upside down and challenge conventional perceptions and stereotypes of real beauty. Promoting self esteem and empowerment, the effort kicks off with cross-network support, an original song, stunts, appearances, interstitials, a dedicated web site (www.BeUgly07.com), and an event designed to create awareness for the movement.

�Be Ugly �07� starts on-air during �Dick Clark�s New Year�s Rockin� Eve,� and hundreds of Betty look-alikes will be in Times Square and Walt Disney World handing out �Ugly Betty� masks to help people see the world through Betty�s eyes, where ugly is beautiful. Also on Dec. 31, ABC Family will feature a marathon from 9:00 a.m. � 7:00 p.m. ET. January 1 look-alikes will distribute masks at the Rose Bowl Parade, with a SOAPnet marathon airing from 10:00 a.m. - 8:00 p.m. ET.

ABC is teaming up with Girls Inc., a nonprofit organization that inspires all girls, to be smart, strong and bold, on �Be Ugly �07.� At an event in New York on January 8, a special appearance will be made by February�s CosmoGIRL! cover girl and star of �Ugly Betty,� America Ferrera (issue on newsstands Jan. 2). Unveiled at the event will be a t-shirt designed for the campaign to raise money for Girls Inc., and available for purchase at www.BeUgly07.com.

Multi-platinum Atlantic Records singer/songwriter Jason Mraz has composed an original song specifically for the campaign. �The Beauty In Ugly,� will be used in a variety of mediums including the television campaign and a music video in support of �Be Ugly �07,� and will also be recorded in Spanish. Jason�s song can be heard in its entirety at www.BeUgly07.com, and will be released for download in January through the iTunes Store with a portion of the proceeds going to Girls Inc.

www.BeUgly07.com will act as campaign headquarters for the movement and provide a mission statement, exclusive content, a calendar of events, downloadable items such as wallpaper, posters and much more. In addition, there will be opportunities for fans to participate online in �Be Ugly �07,� and viewers can catch up on all of the episodes to-date beginning Dec. 25 on ABC.com.

Co-produced by People Magazine and People En Espa�ol, and created by ABC, an original half-hour special �The Beauty of Ugly Betty� will made available to ABC affiliates and The Walt Disney Companies� wholly owned cable channels in English and Spanish. The special will feature interviews with the cast and editors of the magazine, who take a look at how �Ugly Betty� has become a phenomenon and how the show has redefined �ugly.�

In addition, affiliates will be offered a �Be Ugly �07� kit that will provide materials (masks, ponchos, etc.) for local markets to use at events to create additional awareness in their communities, and a �Be Ugly �07� radio promotion will launch later in first quarter.


�Ugly Betty� (Thursdays, 8:00-9:00 p.m. ET) stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Alan Dale as Bradford Meade, Tony Plana as Ignacio, Ana Ortiz as Hilda, Ashley Jensen as Christina, Becki Newton as Amanda, Mark Indelicato as Justin, Rebecca Romijn as the �Masked Woman� Vanessa Williams as Wilhelmina Slater, Michael Urie as Marc and Kevin Sussman as Walter.

Based on �Yo Soy Betty La Fea,� the groundbreaking Colombian telenovela that became an international phenomenon, �Ugly Betty� is from Touchstone Television. Academy Award nominee and Emmy Award winner Salma Hayek is executive producer, along with Silvio Horta (�Urban Legends�),

Ben Silverman, (�The Office�), Jose Tamez (�The Maldonado Miracle�), and James Hayman (�Joan of Arcadia�).


Girls Incorporated� is a nonprofit organization that inspires all girls to be strong, smart, and boldSM. With local roots dating to 1864 and national status since 1945, Girls Inc. has responded to the changing needs of girls through research-based programs and public education efforts that empower girls to understand, value, and assert their rights. In 2005, Girls Inc. reached nearly 800,000 girls through Girls Inc. affiliates, our website, and educational publications.


Atlantic Records recording artist Jason Mraz has planted his troubadour roots firmly into the sands and soils of the San Diego music scene. Mraz recently released the digital only album �Selections for Friends,� featuring live renditions of new songs and classic rarities, which is currently available at www.jasonmraz.com. �Selections for Friends� features performances from Jason�s most recent album, the acclaimed, �MR. A-Z,� which was released in July 2005 and debuted at #5 on the Billboard Top 200.


CosmoGIRL! is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world�s largest publishers of monthly magazines, with a total of 19 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million according to MRI, fall 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

  [december 2006]  


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