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[12/21/06 - 02:22 PM]
ABC Family's 'Ugly Betty' Marathon Helps Kick Off 'Be Ugly '07' Campaign on New Year's Eve
11-hour marathon will run on the cable channel on Sunday, December 31 from 9:00 AM - 7:00 PM, ET/PT.

[via press release from ABC Family]

ABC FAMILY�S �UGLY BETTY� MARATHON HELPS KICK OFF �BE UGLY �07� CAMPAIGN ON NEW YEAR�S EVE

11-Hour Marathon Celebrates ABC�s Breakout Comedy Sensation "Ugly Betty"

Burbank, CA (December 21, 2006) � ABC Family will show that ugly is the new beautiful in an all-day marathon of the most watched new comedy of the 2006-�07 season, �Ugly Betty� on Sunday, December 31st (9:00 AM - 7:00 PM, ET/PT). The marathon helps kick off the ABC Television Network�s �Be Ugly �07� campaign, a pro-social movement that asks America to be real, be smart, be passionate and be true to yourself, �Be Ugly,� like Ugly Betty in 2007. For more information go to www.BeUgly07.com

�Ugly Betty� stars America Ferrera, Eric Mabius, Alan Dale, Tony Plana, Ana Ortiz, Ashley Jensen, Becki Newton, Mark Indelicato, Rebecca Romijn, and Vanessa Williams, with recurring guest stars Michael Urie and Kevin Sussman.

�Ugly Betty� Marathon

Sunday, December 31 (9:00 AM � 7:00 PM ET/PT) OTO

9:00 � 10:00 AM �Pilot� � Betty gets the job of a lifetime at Mode fashion magazine and she is determined to do whatever it takes to fulfill the ultimate dream of working in the fashion industry.

10:00 � 11:00 AM �The Box and the Bunny� � Betty looses the complete new edition of the magazine and must find it before it leaks to the press.

11:00 AM � 12:00 PM �Queens for a Day� � Betty gets a make-over to lure a big time photographer to shoot for Mode.

12:00 � 1:00 PM �Fey�s Sleigh Ride� � Betty forms an alliance with Marc and Amanda after they fear they may have leaked the idea for Mode�s Christmas cover.

1:00 � 2:00 PM �The Lyin�, The Watch and the Wardrobe� � Betty faces a frightful Halloween when she dresses up for a non-existent costume contest, boy problems and finding Daniel�s watch.

2:00 � 3:00 PM �Trust, Lust and Must� � Betty and Hilda try to save their father from deportation, while Wilhelmina must deal with her daughter.

3:00 � 4:00 PM �After Hours� � Betty is assigned to review a posh new hotel.

4:00 � 5:00 PM �Four Thanksgivings and a Funeral� � Thanksgiving plans don�t go as planned for all co-workers at Mode magazine.

5:00 � 6:00 PM �Lose the Boss� � Betty must take control at a photo shoot when a photographer comes up with some questionable concepts.

6:00 � 7:00 PM �Fake Plastic Snow� � As Christmas arrives at Mode, Betty questions her relationship with Walter and her feelings for Henry.





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· UGLY BETTY (ABC)





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