or


[01/02/07 - 10:24 AM]
NBC Universal's Hit Talk Show "Maury" and Mindmatics Team Up for First-Ever Mobile Interactive Experience in National Syndication
A new mobile experience will allow viewers the opportunity to participate in a real-time interactive contest in several markets beginning January 3.

[via press release from NBC Universal Domestic Television Distribution]

NBC UNIVERSAL'S HIT TALK SHOW "MAURY" AND MINDMATICS TEAM UP FOR FIRST-EVER MOBILE INTERACTIVE EXPERIENCE IN NATIONAL SYNDICATION

NBC UNIVERSAL'S HIT TALK SHOW "MAURY" AND MINDMATICS TEAM UP FOR FIRST-EVER MOBILE INTERACTIVE EXPERIENCE IN NATIONAL SYNDICATION

"MAURY" Breaks New Ground By Giving Viewers Chance To Win Prizes By Participating In The Show Via Mobile Technology

Contest will initially launch in January on Sinclair Broadcast Stations in Las Vegas and Columbus

New York �January 2, 2007 � NBC Universal Domestic Television Distribution's hit daytime talk show "MAURY" is teaming up with Mindmatics LLC for an unprecedented mobile experience that will allow viewers the opportunity to participate in a real-time interactive contest in several markets, it was announced today by Betsy Bergman, Vice President, Marketing, NBC Universal Domestic Television Distribution and Hans Henkes, General Manager, MindMatics.

The interactive contest/experience will air on "Maury" from January 3-20 on Sinclair Broadcast stations in Columbus, Ohio and Las Vegas, Nevada.

"We are thrilled to offer 'Maury' viewers this unprecedented interactive experience," says Betsy Bergman, Vice President, Marketing, NBC Universal Domestic Television Distribution. "MindMatics has created the perfect fit for 'Maury' viewers to interact with our show in a way that has never happened before in syndication. And we're also excited to be working with the Sinclair Broadcast stations on this ground-breaking initiative."

"SMS-interactive elements are becoming extremely popular components of television programs across the nation and around the world, but to date have been limited to national broadcasts," says Jay McNamara, Senior Vice President, Sales Strategy Development, NBC Universal Television Distribution. "The interactive experience with "Maury" will be the first time viewers of syndicated programming with varying start times can enjoy these enhanced features."

"'MAURY' is known for engaging its audience with provocative and entertaining topics," said Hans Henkes, General Manager, MindMatics. "Given the level of its audience loyalty, 'MAURY' was a natural choice for the first syndicated show to roll out our unique, interactive solution. Through MindMatics Participation TV technology, 'MAURY' extends the feeling of being in the studio audience to viewers at home."

The MindMatics technology will enable viewers to text message answers to questions and participate in the overall contest, which will be held in real-time during each episode, with the winners in both regional markets announced on-air at the show's conclusion. The MindMatics patent-pending encoding technology and interactive TV server provide real-time mobile interactive capabilities without the need for traditional in-studio employee monitoring. These options give the broadcasters a more compelling show to market that has the potential to realize profit in addition to advertising revenue.

For the first two weeks of the interactive contest, audience members will guess which of the envelopes presented on screen has $200 hidden inside. During the second two weeks, viewers will be asked to text message answers to questions posed throughout various segments of the show, all relating to topics covered during that particular episode. In addition to revealing the game winner during each episode, aggregate viewer responses will be displayed graphically in real-time. Answers to those questions will then be revealed during the show.

Initially, the interactive experience will launch on "Maury" episodes in Columbus and Las Vegas. "Maury" airs at 10 a.m. on WTTE-TV in Columbus, and 5:00 p.m. on KVCW-TV in Las Vegas.

About NBC Universal Domestic Television Distribution

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

About MindMatics LLC

MindMatics is a global leader in the development and implementation of mobile services and iTV-applications. As a full-service mobile solutions partner, MindMatics helps brands, TV stations, major studios and content providers successfully interact with the "Generation M" through various technologies in order to generate revenues, billings and realize new marketing potential. Clients include ABC, TBS, Disney, MTV, NBC Universal, Pro7, SonyPictures, New Line Cinema and Endemol. MindMatics currently employs a staff of 130 and has offices in New York, Los Angeles, Munich, Cologne, Vienna and London.





  [january 2007]  
S
M
T
W
T
F
S
 


· MAURY (SYNDICATION)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.