[01/03/07 - 01:04 PM]
USA #1 Across the Board in 2006, Best Year Ever
The cable channel touts its finish as the #1 network on basic cable prime in all key demos.

[via press release from USA]

USA #1 Across the Board in 2006, Best Year Ever

USA Network Sweeps All Demos for First Time Since 2000

NEW YORK, Jan. 3 -- USA finished 2006 as the #1 network in basic cable prime in all key demos, making the network the undisputed ratings king for the year. Celebrating the network's best performance ever, 2006 marked the first year since 2000 that USA led the charge as #1 across the board. USA finished 2006 with an average of 2.0 million households, 0.5 million in P18-34, 1.2 million in P18-49, 1.2 million in P25-54 and 2.6 million total viewers.

USA's landmark performance was led by stellar outings from established original series MONK, THE 4400, and THE DEAD ZONE, as well as the #1 new series on cable, PSYCH. WWE MONDAY NIGHT RAW was the #1 weekly series in cable in its first full year back on USA. The acquired movie PIRATES OF THE CARIBBEAN: THE CURSE OF THE BLACK PEARL was the highest rated entertainment telecast of the year in basic cable prime. LAW & ORDER: SVU and LAW & ORDER: CRIMINAL INTENT were the top two acquired series for the year.

* USA was home to more top original series than any other network with PSYCH, MONK, THE 4400, and THE DEAD ZONE all ranking among the top ten scripted original series in basic cable prime for 2006 among both P18-49 and P25-54.

* In its premiere season on USA, PSYCH drew in 2.2 million in P18-49 and 2.5 million in P25-54 to rank as the top new original series of the year in both demos. MONK was also a top performer in 2006, with its original episodes averaging 1.9 million in P18-49 and 2.3 million in P25-54 for the year. The success of PSYCH and MONK in both original and repeat episodes helped USA earn the rank of #1 Friday basic cable prime network for all of 2006 among both P18-49 and P25-54.

* THE 4400 earned its spot among the top five original scripted series of the year among P25-54, with an average of 1.9 million in P18-49 and 2.0 million in P25-54.

* With an average of 2.6 million in P18-49 and 2.4 million in P25-54 in 2006, WWE MONDAY NIGHT RAW was the year's most watched weekly series in basic cable prime among P18-49, giving USA the title of #1 entertainment network on Monday nights in 2006.

* USA also saw success with its acquired movies in 2006, as the basic cable premiere of PIRATES OF THE CARIBBEAN: THE CURSE OF THE BLACK PEARL drew in 3.6 million in P18-49 and 3.9 million in P25-54 to rank as not only the most watched movie of the year among both P18-49 and P25-54, but also the top basic cable prime entertainment telecast of the entire year among P25-54.

* Along with USA's original series and acquired movies ranking strongly in their fields, LAW & ORDER: SVU and LAW & ORDER: CRIMINAL INTENT ranked as the year's top two acquired series in basic cable prime with an average of 1.0 million P25-54 each.

USA Network continues to grow stronger, earning year-over-year gains in all key demos with a 12% increase in household delivery, a 15% increase in P18-34 delivery, an 11% increase in P18-49 delivery, a 9% increase in P25-54 delivery, and a 13% increase in total viewers. In addition, USA saw more real delivery growth over last year than any other entertainment network, with 71,000 more P18-34, 114,000 more P18-49, and 103,000 additional P25-54 than in 2005. USA is also getting younger, with its 2006 median age of 46.3 years coming in nearly a full year younger than 2005's median age of 47.2 years.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board for 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.


  [january 2007]  

· 4400, THE (USA)

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