COMEDY CENTRAL(R) to Launch 'South Park Mobile' Application

The Ultimate Hub for Wireless 'South Park' Content Developed With South Park Studios to Provide Fans a Constant Connection to the 'South Park' Community

'South Park' Character Creator Lets Users Interact With Newest Avatar Technology

Built In Media Player to Provide Seamless Viewing Experience

LAS VEGAS, Jan. 8 -- COMEDY CENTRAL Mobile, a division of Viacom's (NYSE: VIA and VIA.B) MTV Networks, announced today plans for the launch of "South Park Mobile," a newly developed application that enables mobile users to access the network's Emmy Award-winning content from a central hub on their wireless devices. The "South Park Mobile" application will be available cross-carrier later this year.

"South Park Mobile" was developed in close collaboration with South Park Studios to provide fans with a constant connection to the "South Park" community. Mobile consumers using the application can directly access message boards, streaming video, behind-the-scenes news and blogs, ringtones, graphics and much more. "South Park Mobile" was designed to incorporate standard online conventions from southparkstudios.com and comedycentral.com to allow new users to seamlessly navigate through the show's mobile content via innovative, made-for-mobile interfaces.

"'South Park Mobile' is the ultimate wireless hub giving fans an interactive, personal and community experience," said Erik Flannigan, senior vice president, Digital Media, COMEDY CENTRAL. "With the launch of the 'South Park Mobile' application, we are providing mobile consumers with a constant 'South Park' fix and access to exclusive content -- all in one central location."

The new application features the "South Park" character creator which allows users to build their own avatar to be displayed on the message boards and within their personal profiles, fresh video content updated weekly and delivered through a built-in media player, production blogs from South Park Studios, exclusive news, Q&A's with show creators Parker and Stone and other key players, flipbooks from exclusive "South Park" events, favorite episodes, as well as storyboard art and behind-the-scenes photos.

In addition, "South Park Mobile" will contain the ultimate Episode Guide featuring video, plot synopses and premium content from every episode of all 10 seasons of "South Park." Finally, the "South Park Mobile" store will allow users to preview and purchase games, ringtones and wallpapers.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 90 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is http://www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL's press-only Web site at http://www.comedycentral.com/press.

As the world's leading provider of video content for the handset, MTVN publishes more than 600 clips and 30 hours of video per month in the United States alone, across all major carriers and leading MVNOs. Globally, the company has partnerships with nearly 70 carriers and connections with more than one billion subscribers. MTV Networks' Mobile Media delivers a diverse array of video programming, ringtones, graphics and other content from its CMT, Comedy Central, Logo, MTV, Nickelodeon, The N, Spike and VH1 brands. MTVN's mobile efforts reflects the company's overarching commitment to developing content for all screens, from television to broadband and wireless, and the company's video programming.

SOURCE COMEDY CENTRAL
http://www.comedycentral.com/