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COMEDY CENTRAL(R) to Launch 'South Park Mobile' Application
The Ultimate Hub for Wireless 'South Park' Content
Developed With South Park Studios to Provide Fans a Constant Connection to
the 'South Park' Community
'South Park' Character Creator Lets Users Interact With Newest Avatar
Technology
Built In Media Player to Provide Seamless Viewing Experience
LAS VEGAS, Jan. 8 -- COMEDY CENTRAL Mobile, a division of
Viacom's (NYSE: VIA and VIA.B) MTV Networks, announced today plans for the
launch of "South Park Mobile," a newly developed application that enables
mobile users to access the network's Emmy Award-winning content from a
central hub on their wireless devices. The "South Park Mobile" application
will be available cross-carrier later this year.
"South Park Mobile" was developed in close collaboration with South
Park Studios to provide fans with a constant connection to the "South Park"
community. Mobile consumers using the application can directly access
message boards, streaming video, behind-the-scenes news and blogs,
ringtones, graphics and much more. "South Park Mobile" was designed to
incorporate standard online conventions from southparkstudios.com and
comedycentral.com to allow new users to seamlessly navigate through the
show's mobile content via innovative, made-for-mobile interfaces.
"'South Park Mobile' is the ultimate wireless hub giving fans an
interactive, personal and community experience," said Erik Flannigan,
senior vice president, Digital Media, COMEDY CENTRAL. "With the launch of
the 'South Park Mobile' application, we are providing mobile consumers with
a constant 'South Park' fix and access to exclusive content -- all in one
central location."
The new application features the "South Park" character creator which
allows users to build their own avatar to be displayed on the message
boards and within their personal profiles, fresh video content updated
weekly and delivered through a built-in media player, production blogs from
South Park Studios, exclusive news, Q&A's with show creators Parker and
Stone and other key players, flipbooks from exclusive "South Park" events,
favorite episodes, as well as storyboard art and behind-the-scenes photos.
In addition, "South Park Mobile" will contain the ultimate Episode
Guide featuring video, plot synopses and premium content from every episode
of all 10 seasons of "South Park." Finally, the "South Park Mobile" store
will allow users to preview and purchase games, ringtones and wallpapers.
COMEDY CENTRAL, the only all-comedy network, currently is seen in more
than 90 million homes nationwide. COMEDY CENTRAL is owned by, and is a
registered trademark of, Comedy Partners, a wholly-owned division of VIACOM
Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet
address is http://www.comedycentral.com. For up-to-the-minute and archival press
information and photographs visit COMEDY CENTRAL's press-only Web site at
http://www.comedycentral.com/press.
As the world's leading provider of video content for the handset, MTVN
publishes more than 600 clips and 30 hours of video per month in the United
States alone, across all major carriers and leading MVNOs. Globally, the
company has partnerships with nearly 70 carriers and connections with more
than one billion subscribers. MTV Networks' Mobile Media delivers a diverse
array of video programming, ringtones, graphics and other content from its
CMT, Comedy Central, Logo, MTV, Nickelodeon, The N, Spike and VH1 brands.
MTVN's mobile efforts reflects the company's overarching commitment to
developing content for all screens, from television to broadband and
wireless, and the company's video programming.
SOURCE COMEDY CENTRAL
http://www.comedycentral.com/
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