VIEWERS TAKE THE WHEEL AS MTV�S ROAD RULES RETURNS WITH �ROAD RULES 2007: VIEWERS� REVENGE�
New Season Premieres on Tuesday, January 30th at 9:00PM (ET/PT)
�Road Rules 2007: Viewers� Revenge� Launch Special To Air
on Tuesday, January 23rd at 10:00pm (ET/PT)
Visit RoadRules.MTV.com To Participate, Vote & Witness All The Elimination Action
Santa Monica, CA (January 8, 2007) � Viewers rule as MTV announces the triumphant return of fan favorite, �Road Rules� with the new �Road Rules 2007: Viewers� Revenge� premiering Tuesday, January 30th at 9:00pm ET/PT. A 100% interactive experience, MTV�s audience will be in complete control of the game for the first time ever. With a real-time shoot schedule, viewers take the wheel this season as they call the shots on: 1) who from the RV ends up in the MTV Online elimination round, and 2) who from the roster of replacements on MTV.com competes against that Road Ruler for their spot. The new season kicks off with a �Road Rules 2007: Viewers� Revenge Launch Special on Tuesday, January 23rd at 10:00pm ET/PT. �Road Rules� will join MTV�s explosive Tuesday night block including �Bam�s Unholy Union� at 9:30pm ET/PT, �Two-A-Days� at 10pm ET/PT, and �Wrestling Society X� at 10:30pm ET/PT.
The new season will kick-off as six �Road Rules� veterans hit the road and face-off in a series of adventures and competitions. The cast will continue to travel in an RV tackling one mission each week, but the rules and the game have changed. Here�s how it goes:
The return of �Road Rules� will find six of the most infamous former �Road Rules� cast members as the initial passengers in the RV.
After each week�s mission, the cast will return to home base and the cast, themselves, will nominate the �weakest� male and female for elimination.
Immediately after the show airs, viewers at home will vote which of those two cast members will enter an elimination face-off that will air exclusively on roadrules.mtv.com.
At the same time the viewers are nominating a cast member to send into elimination, they will also vote for the challenger from The Pit Crew -- an internet replacement board of potential male and female replacements.
The Pit Crew will live on roadrules.mtv.com, and will feature video packages, personal blogs and other stats/background on each potential replacement.
If the current �Road Rules� cast member wins the competition, he/she returns to the RV -- and the cast-mates who nominated him/her for elimination.
If he/she loses, the challenger replaces him/her with the now ex-�Road Ruler� joining the other potential replacements on the internet board where he/she can lobby the viewers to put him/her back in the game.
The next on-air episode will begin with a short re-cap of the MTV.com elimination and the re-entry of the victor of the elimination face-off.
�Road Rules� will be based in California this season, allowing the cast to travel to �overnight� locations for their mission and nomination, and then travel back to home base. After each mission, the cast will enter blogs, interviews and personal video diaries on roadrules.mtv.com and MTV Mobile. Once the elimination is over, the cast takes off on another mission for several days before returning to home base.
Below is a look at the veteran cast members that will kick-off the season of �Road Rules 2007: Viewers� Revenge.�
Abram is a �Road Rules South Seas� alum and has also made a name for himself on numerous Real World/Road Rules Challenges. Growing up in Montana with nine brothers and sisters, Abram has learned what it is like to not only live, but compete, with others. With a thrill for extreme sports, and never-say-die attitude, Abram�s biggest competitor is often himself.
Adam, a veteran of �Road Rules 10: The Quest� is a good-looking ladies man who uses his charm and outgoing personality for all their worth. Despite suffering from ADD while he was young, Adam has conquered life�s obstacles and is eager to face whatever the RV and MTV fans can throw at him.
Shane is a veteran of �Road Rules Campus Crawl� and has appeared on many of the Real World/Road Rules Challenges. Raised under a strict military stepfather, Shane grew up on the road, making friends where he could. Teased in high school for being different, it wasn�t until he got to the University of North Carolina that Shane found his voice and was able to speak about his sexuality. Now a vocal gay rights activist and public speaker, Shane isn�t afraid of confronting adversity, or the competition.
Kina was originally seen on �Road Rules Xtreme� and has also appeared as a fierce competitor on some of the �Real World/Road Rules Challenges.� A native of New Jersey, Kina is busting with personality and is often accused of seeing the world through her own eyes. The only question is, will MTV fans see it her way, as well�
Susie is a veteran of �Road Rules Australia� and is the youngest kid of five children raised by right-wing, conservative Republicans in Pittsburgh, Pennsylvania. A self-proclaimed expert on the Brady Bunch, she may need more than TV trivia to get thru this season of Road Rules.
First seen on �Road Rules Semester at Sea,� Veronica has since appeared on many of the Real World/Road Rules Challenges. A familiar face among the Real World and Road Rules fans, Veronica always has something to say. The question this season, will she be able to back up her words?
For complete information on �Road Rules 2007: Viewers� Revenge� including information on all the replacement cast members, show details and much more, visit roadrules.mtv.com.
"Road Rules 2007: Viewers� Revenge" is Executive Produced by Jonathan Murray and Rick DeOliveira. Jacquelyn French and Drew Tappon are Executives in Charge for MTV.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About Bunim-Murray Productions
Bunim-Murray Productions is the leading independent producer of innovative entertainment content. The company is widely credited with creating the reality television genre with its hit series THE REAL WORLD (now in its 18th season on MTV). Bunim-Murray�s other current programming includes ROAD RULES (with its return on MTV slated in January 2007), REAL WORLD ROAD RULES CHALLENGE (MTV), THE SIMPLE LIFE (renewed for its fifth season on E!) and THE BAD GIRLS CLUB (which recently premiered on Oxygen). Bunim-Murray also recently launched M Theory Entertainment, a spin-off entity focusing on new media initiatives, to better reach the Digital Generation. Bunim-Murray Productions is based in Van Nuys, CA. It was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim.