|[01/09/07 - 10:39 PM]
BET Networks' Explosive Promotional Campaign Heightens Anticipation for the Wire Premiere on January 10 at 9:00 P.M. ET/PT
The network's multi-platform marketing strategy combines grassroots, off-air and on-air promotions.
|[via press release from BET]
BET Networks' Explosive Promotional Campaign Heightens Anticipation for THE WIRE Premiere on January 10 at 9:00 P.M. ET/PT
WASHINGTON, Jan. 9 -- Spearheading the highly-anticipated
BET premiere of HBO's critically-acclaimed show THE WIRE is an aggressive
advertising campaign sure to draw viewers' attention to its historic debut
on January 10 at 9:00 p.m. ET/PT. This multi-platform marketing strategy
combines grassroots, off-air and on-air promotions designed to propel the
newly- acquired urban drama in attracting a new viewing audience and to
make it a top program favorite among current BET viewers.
"BET wanted to produce a unique promotional campaign that maintains the
authenticity of the show as well as exudes the 'rawness' that drew millions
of television viewers to its original home on HBO," stated Kelli Lawson,
Executive Vice President of Corporate Marketing. "We were able to
effectively do this through the successful execution of a combined
grassroots, off-air and on-air effort that innovatively touched on the
various urban themes related to the hit show."
BET Networks reached out to the top urban markets, including New York,
Chicago and Los Angeles with an expansive campaign effort that included
strategic radio advertising and promotions; outdoor and transit placement,
including wrapped transit buses, bus shelters, billboards and phone kiosks;
and interactive content placed on a variety of urban and
entertainment-based websites, including banners and polls. The cable
network also sponsored an exciting THE WIRE trivia contest where
participating radio stations gave local listeners clues to the location of
BET-branded crime scenes; and the first ten listeners who reported to each
crime scene to answer all trivia questions correctly would win a BET "The
Wire" gift pack and qualify to win a plasma television.
Coupled with the off-air effort is an innovative on-air campaign that
celebrates the arrival of the gritty crime drama coming to BET while
captivating viewers to the cable network's latest program offering. In
keeping with the gritty images characteristic of THE WIRE, the network
utilized original cast members to recreate the familiar look and feel of
the popular cable show projected in various 15-second and 30-second promos.
Each on-air promo plays on various dramatic themes, such as "Watch Your
Back!" where the original THE WIRE cast members are pictured telling BET
viewers that the word on the street is to tune in to the show in January or
watch your back. Another promo entitled "High Stakes" portrays an
underground poker game with high stakes to be won; as the camera pans on
each player as they bluff and posture with tensions running high, the scene
fades when an aerial shot suddenly reveals the message, "THE WIRE on BET --
tune in on January 9 at 9:00 p.m.".
About BET Networks
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is
the leading provider of media and entertainment for African Americans and
consumers of Black culture on a global basis. The primary BET cable network
reaches more than 84 million households according to Nielsen media
research, and can be seen in the United States, Canada and the Caribbean.
BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- serve a
broader and more diverse audience than the core network. BET.com is the
number one internet destination for the target audiences. BET Mobile
delivers music, gaming, and video content to the target audiences on
wireless devices across virtually all service providers. BET Event
Productions is a full-scale event management and production company with
festivals and live events spanning the globe. Finally, BET International
delivers BET content to the consumers of Black culture around the world.
SOURCE BET Networks
|[02/24/17 - 04:46 PM]
The Second Season of "Criminal Minds: Beyond Borders" Will Premiere Wednesday, March 8
The series will replace newcomer "Doubt" in the 10:00/9:00c hour.
|[02/24/17 - 03:13 PM]
Jennifer Aniston, Jason Bateman, Warren Beatty, Sofia Boutella, Matt Damon and More Announced as Final Slate of 89th Oscars(R) Presenters
Also on tap: Faye Dunaway, Michael J. Fox, Ryan Gosling, Salma Hayek, Taraji P. Henson, Dev Patel, Seth Rogen, Octavia Spencer, Meryl Streep and Vince Vaughn.
|[02/24/17 - 01:09 PM]
E! Exclusive Premiere of "Fifty Shades of Grey" to Air Sunday, March 5 at 7:30 PM ET/PT
The telecast will be followed by the debut of the network's second scripted series "The Arrangement."
|[02/24/17 - 11:38 AM]
Platinum-Selling Artists Machine Gun Kelly and Camila Cabello to Perform at "Nickelodeon's 2017 Kids' Choice Awards"
Hosted by WWE Superstar John Cena, the show will air live on Saturday, March 11 from USC's Galen Center in Los Angeles.
|[02/24/17 - 10:11 AM]
Animated Adult Television Series "Animals.," Created by Phil Matarese & Mike Luciano, from Duplass Brothers Productions, Returns for Its Second Season March 17, Exclusively on HBO
The series is also available on HBO NOW, HBO GO, HBO On Demand and affiliate portals.
|[02/24/17 - 10:04 AM]
Video: The Story of "The Handmaid's Tale"
The 10-episode first season premieres Wednesday, April 26 on Hulu.
|[02/24/17 - 09:30 AM]
Tracy Morgan Comes to Netflix with All-New Stand-Up Comedy Special Launching Tuesday, May 16th
Tracy Morgan's "Staying Alive" finds the comedy icon exploring his fresh take on life, career and mortality in the wake of surviving a devastating near-fatal traffic collision in 2014.
|[02/24/17 - 09:30 AM]
BBC America's London East End Drama, "Ripper Street," Returns for Its Final Season on March 8
The powerful closing chapter picks up mere days after the grisly death of Detective Inspector Bennet Drake, which reunites his old friends, Detective Inspector Edmund Reid, surgeon Captain Homer Jackson and "Long" Susan Hart, to bring his murderer to justice.
|[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.
|[02/24/17 - 08:30 AM]
Showtime(R) Celebrates "Twin Peaks" Day, Unveiling Dual Key Art
One poster depicts Laura Palmer (Sheryl Lee), whose mysterious death sparked the "Twin Peaks" saga, while the other showcases series star Kyle MacLachlan as Special Agent Dale Cooper.
|[02/24/17 - 07:03 AM]
Bravo Media Partners with Lay's for First-Ever Live "Top Chef" Quickfire Challenge
Fans can watch the delicious drama unfold through a Facebook Live special presentation on the official Top Chef page and on bravotv.com's "The Feast," the network's food-focused digital destination.
|[02/24/17 - 07:01 AM]
The Guardians and the Avengers Team Up for an Epic One-Hour "Marvel's Guardians of the Galaxy" Season Two Premiere on Saturday, March 11, on Disney XD
Disney XD will also release six shorts following the adventures of the five main characters daily, beginning February 27 on the Disney XD app, VOD and Disney XD's YouTube.
|[02/23/17 - 11:52 PM]
Development Update: Thursday, February 23
Updates include: Lauren Graham to lead "Linda from HR" for FOX; Josh Duhamel, Bokeem Woodbine to star in "Unsolved" at USA; and Lea Michele cast in ABC comedy pilot.
|[02/23/17 - 03:05 PM]
Disney-ABC Television Group Wins Two Humanitas Prizes
ABC won the 30 Minute award for "black-ish" "Hope" episode, written by Kenya Barris.
|[02/23/17 - 02:47 PM]
Video: New Trailer - Burning Sands - on Netflix March 10
The film was selected for the 2017 Sundance Film Festival US Dramatic Competition and will be available to Netflix members worldwide on Friday, March 10.