or


[01/09/07 - 10:39 PM]
BET Networks' Explosive Promotional Campaign Heightens Anticipation for the Wire Premiere on January 10 at 9:00 P.M. ET/PT
The network's multi-platform marketing strategy combines grassroots, off-air and on-air promotions.

[via press release from BET]

BET Networks' Explosive Promotional Campaign Heightens Anticipation for THE WIRE Premiere on January 10 at 9:00 P.M. ET/PT

WASHINGTON, Jan. 9 -- Spearheading the highly-anticipated BET premiere of HBO's critically-acclaimed show THE WIRE is an aggressive advertising campaign sure to draw viewers' attention to its historic debut on January 10 at 9:00 p.m. ET/PT. This multi-platform marketing strategy combines grassroots, off-air and on-air promotions designed to propel the newly- acquired urban drama in attracting a new viewing audience and to make it a top program favorite among current BET viewers.

"BET wanted to produce a unique promotional campaign that maintains the authenticity of the show as well as exudes the 'rawness' that drew millions of television viewers to its original home on HBO," stated Kelli Lawson, Executive Vice President of Corporate Marketing. "We were able to effectively do this through the successful execution of a combined grassroots, off-air and on-air effort that innovatively touched on the various urban themes related to the hit show."

BET Networks reached out to the top urban markets, including New York, Chicago and Los Angeles with an expansive campaign effort that included strategic radio advertising and promotions; outdoor and transit placement, including wrapped transit buses, bus shelters, billboards and phone kiosks; and interactive content placed on a variety of urban and entertainment-based websites, including banners and polls. The cable network also sponsored an exciting THE WIRE trivia contest where participating radio stations gave local listeners clues to the location of BET-branded crime scenes; and the first ten listeners who reported to each crime scene to answer all trivia questions correctly would win a BET "The Wire" gift pack and qualify to win a plasma television.

Coupled with the off-air effort is an innovative on-air campaign that celebrates the arrival of the gritty crime drama coming to BET while captivating viewers to the cable network's latest program offering. In keeping with the gritty images characteristic of THE WIRE, the network utilized original cast members to recreate the familiar look and feel of the popular cable show projected in various 15-second and 30-second promos. Each on-air promo plays on various dramatic themes, such as "Watch Your Back!" where the original THE WIRE cast members are pictured telling BET viewers that the word on the street is to tune in to the show in January or watch your back. Another promo entitled "High Stakes" portrays an underground poker game with high stakes to be won; as the camera pans on each player as they bluff and posture with tensions running high, the scene fades when an aerial shot suddenly reveals the message, "THE WIRE on BET -- tune in on January 9 at 9:00 p.m.".

About BET Networks

BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 84 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. Finally, BET International delivers BET content to the consumers of Black culture around the world.

SOURCE BET Networks
http://www.bet.com





  [january 2007]  
S
M
T
W
T
F
S
 


· WIRE, THE (HBO)





[02/09/16 - 10:30 AM]
Super Bowl MVP Von Miller of the Denver Broncos to Visit CBS's "The Late Late Show with James Corden," Tuesday, Feb. 9
Miller is the fourth linebacker in Super Bowl history to take home the MVP honors.

[02/09/16 - 10:05 AM]
Bryan Fuller Set as Co-Creator and Showrunner of the New "Star Trek" Television Series
As previously announced, the new series, produced by CBS Television Studios, will launch with a special preview broadcast on the CBS Television Network in early 2017.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 09:30 AM]
Anthony Anderson, Molly Ringwald, Ellen Pompeo, Gabourey Sidibe, Vanessa Williams and Ludacris Join Season 4 of Disney Junior's "Doc McStuffins"
The new season will find Doc and her toy friends magically transported to a make-believe town, made up entirely of toys, where Doc serves as chief resident of the Toy Hospital.

[02/09/16 - 09:27 AM]
FS1 Offers Extensive Live Coverage of the FIFA Presidential Election
"This is an important news story with international repercussions, and as the primary home for televised soccer in the U.S., it's our duty to cover it, and cover it well," said David Nathanson.

[02/09/16 - 08:45 AM]
"Last Week Tonight with John Oliver" Kicks Off Its Third Season Feb. 14, Exclusively on HBO
The show has already been renewed for a fourth season, scheduled for 2017.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/09/16 - 08:01 AM]
"When Calls the Heart" Season Three Premieres Sunday, February 21
In season three, Elizabeth (Erin Krakow) puts down roots in Hope Valley after spending extended time in Hamilton with her family.

[02/09/16 - 06:42 AM]
"2 Broke Girls" Returns to Thursday on Feb. 18
The fifth-year comedy, which has been leading off CBS Wednesdays since January 6, will replace "Angel from Hell" in the Thursday 9:30 PM time period.

[02/09/16 - 06:30 AM]
Four Artists to Salute MusiCares Person of the Year Lionel Richie on "The 58th Grammy(R) Awards," Feb. 15
Luke Bryan, John Legend, Demi Lovato and Meghan Trainor will take audiences on a musical journey through the 2016 MusiCares(R) Person of the Year's songbook.

[02/09/16 - 06:04 AM]
Multi-Golden Globe Award-Winning Amazon Original Series "Mozart in the Jungle" Renewed for Third Season
The series will begin production later this year and will continue the story of the talented musicians who perform and live with passion under the baton of its spirited conductor, best known simply as Rodrigo.

[02/08/16 - 03:42 PM]
"Lopez" Premieres March 30th on TV Land
The cable channel also releases the show's key art and logo.