|[01/09/07 - 10:39 PM]
BET Networks' Explosive Promotional Campaign Heightens Anticipation for the Wire Premiere on January 10 at 9:00 P.M. ET/PT
The network's multi-platform marketing strategy combines grassroots, off-air and on-air promotions.
|[via press release from BET]
BET Networks' Explosive Promotional Campaign Heightens Anticipation for THE WIRE Premiere on January 10 at 9:00 P.M. ET/PT
WASHINGTON, Jan. 9 -- Spearheading the highly-anticipated
BET premiere of HBO's critically-acclaimed show THE WIRE is an aggressive
advertising campaign sure to draw viewers' attention to its historic debut
on January 10 at 9:00 p.m. ET/PT. This multi-platform marketing strategy
combines grassroots, off-air and on-air promotions designed to propel the
newly- acquired urban drama in attracting a new viewing audience and to
make it a top program favorite among current BET viewers.
"BET wanted to produce a unique promotional campaign that maintains the
authenticity of the show as well as exudes the 'rawness' that drew millions
of television viewers to its original home on HBO," stated Kelli Lawson,
Executive Vice President of Corporate Marketing. "We were able to
effectively do this through the successful execution of a combined
grassroots, off-air and on-air effort that innovatively touched on the
various urban themes related to the hit show."
BET Networks reached out to the top urban markets, including New York,
Chicago and Los Angeles with an expansive campaign effort that included
strategic radio advertising and promotions; outdoor and transit placement,
including wrapped transit buses, bus shelters, billboards and phone kiosks;
and interactive content placed on a variety of urban and
entertainment-based websites, including banners and polls. The cable
network also sponsored an exciting THE WIRE trivia contest where
participating radio stations gave local listeners clues to the location of
BET-branded crime scenes; and the first ten listeners who reported to each
crime scene to answer all trivia questions correctly would win a BET "The
Wire" gift pack and qualify to win a plasma television.
Coupled with the off-air effort is an innovative on-air campaign that
celebrates the arrival of the gritty crime drama coming to BET while
captivating viewers to the cable network's latest program offering. In
keeping with the gritty images characteristic of THE WIRE, the network
utilized original cast members to recreate the familiar look and feel of
the popular cable show projected in various 15-second and 30-second promos.
Each on-air promo plays on various dramatic themes, such as "Watch Your
Back!" where the original THE WIRE cast members are pictured telling BET
viewers that the word on the street is to tune in to the show in January or
watch your back. Another promo entitled "High Stakes" portrays an
underground poker game with high stakes to be won; as the camera pans on
each player as they bluff and posture with tensions running high, the scene
fades when an aerial shot suddenly reveals the message, "THE WIRE on BET --
tune in on January 9 at 9:00 p.m.".
About BET Networks
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is
the leading provider of media and entertainment for African Americans and
consumers of Black culture on a global basis. The primary BET cable network
reaches more than 84 million households according to Nielsen media
research, and can be seen in the United States, Canada and the Caribbean.
BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- serve a
broader and more diverse audience than the core network. BET.com is the
number one internet destination for the target audiences. BET Mobile
delivers music, gaming, and video content to the target audiences on
wireless devices across virtually all service providers. BET Event
Productions is a full-scale event management and production company with
festivals and live events spanning the globe. Finally, BET International
delivers BET content to the consumers of Black culture around the world.
SOURCE BET Networks
|[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.
|[01/18/19 - 05:27 PM]
CBS to Double Up on "Fam" This Coming Thursday, January 24
Look for original episodes at both 8:30/7:30c and 9:30/8:30c.
|[01/18/19 - 02:51 PM]
Aubrey Plaza Hosts the 34th Film Independent Spirit Awards
The 2019 Film Independent Spirit Awards will air live exclusively on IFC at 2:00 pm PT/ 5:00 pm ET on Saturday, February 23.
|[01/18/19 - 12:28 PM]
New Entertainment Network Cleo TV Debuts on Saturday, January 19 with Aspirational Lifestyle Programming for Millennial Women of Color
As previously announced, Cleo TV will be broadly distributed on Comcast Xfinity.
|[01/18/19 - 11:09 AM]
Watch Season 1 of "Ryan Hansen Solves Crimes on Television*" for Free on YouTube Until February 13, 2019
Said stunt is in anticipation of the show's second season launch on January 30.
|[01/18/19 - 11:00 AM]
"Big Brother: Celebrity Edition" Returns with Multiplatform Coverage
"Celebrity Big Brother After Dark" premieres on Pop on Tuesday, January 22 (12:00-3:00 AM, ET/PT) with continuous live, late night coverage seven nights a week leading into the finale.
|[01/18/19 - 10:56 AM]
All-New "Unsolved Mysteries" Coming to Netflix as a Global Original Documentary Series
This modern take on the classic series will maintain the chilling feeling viewers loved about the original, while also telling the stories through the lens of a premium Netflix documentary series.
|[01/18/19 - 10:50 AM]
Video: Trailer - Hulu Original Comedy "PEN15"
All 10 episodes will premiere Friday, February 8, only on Hulu.
|[01/18/19 - 10:43 AM]
First Look of Nicole Maines as the DC Character "Dreamer"
The costume will be first glimpsed on the January 27 episode of "Supergirl."
|[01/18/19 - 10:02 AM]
History to Premiere Eight-Part Event "Jesus: His Life" on Monday, March 25
Each of the eight chapters is told from the perspective of different biblical figures, all of whom played a pivotal role in Jesus' life including Joseph, John the Baptist, Mary Mother of Jesus, Caiaphas, Judas Iscariot, Pontius Pilate, Mary Magdalene and Peter.
|[01/18/19 - 09:16 AM]
Video: New Trailer Released - truTV Season 2 of "At Home with Amy Sedaris"
This season, Sedaris welcomes an impressive list of guest stars, including: Rose Byrne, Matthew Broderick, Justin Theroux, Susan Sarandon, Gillian Jacobs, Juliette Lewis, Ellie Kemper, Fred Armisen, Michael Shannon and more!
|[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.
|[01/17/19 - 01:07 PM]
Netflix Reveals "You," "Sex Education" Each Viewed by 40 Million Members; Spanish Language "Elite" Draws 20 Million
Said details mark another rare release of viewership data by the streaming service.
|[01/17/19 - 12:30 PM]
Freeform Sets "A Stage for Everyone" at Second Annual Freeform Summit on March 28 in Hollywood
This year, the theme for the event will be a reimagined beauty pageant, providing "a stage for everyone" to have a voice, be ambassadors of change and tell stories that matter.
|[01/17/19 - 12:15 PM]
Animal Planet's "The Zoo" Continues to Deliver an All-Access and Exclusive Look at the Bronx Zoo
This season the unscripted docuseries will feature animals and staff at all five Wildlife Conservation Society parks in New York City - the Bronx Zoo, Central Park Zoo, Prospect Park Zoo, Queens Zoo and New York Aquarium.