Emmy(R)-Award Winning Actress Debra Messing stars in 'THE STARTER WIFE'
POND'S(R) Face Care Brand Sponsors USA Network Television Event Celebrating
Offers Viewers Multiple Opportunities to Join the Celebration
NEW YORK, Jan. 10 -- The POND'S(R), the anti-aging skin
care line has teamed up with USA Network for THE STARTER WIFE, a major
television event that celebrates the sexiness, sassiness and confidence of
the 40-something woman. Starring Debra Messing, and chronicling the life
and times of the newly single and utterly fabulous Molly Kagan, the
six-hour television event premieres on Thursday, May 31 at 9pm/8c and runs
through Thursday, June 28 on USA Network.
With a lineup of anti-aging products that gives women the beauty
"edge," POND'S and THE STARTER WIFE are perfectly aligned: both celebrate
the grown-up beauty of women who are full of life and life's experience. In
fact, according to a recent POND'S survey, 80 percent of 40-something women
say that they are more self-confident now than their former 20-something
Nationwide Search for Fabulous 40-somethings
To encourage women to tune in, POND'S is unleashing a coast-to-coast
search for the five 40-something women who best embody the POND'S brand of
grown-up beauty. "These women know exactly what their assets are and know
how to play them up because when you look good, you feel good and the
confidence shows," said Srini Sripada, Unilever, marketing director.
To enter The Starter Wife 40s and Fabulous Contest presented by POND'S,
women can log onto http://www.ponds-thestarterwife.com from Wednesday,
February 7 to Friday, March 16 to share how their sassiness and confidence
shines through in their own lives. Each of the five winners will be
featured in separate on-air vignettes highlighting their unique stories and
beauty philosophies, which will air during THE STARTER WIFE.
Along with the vignettes, the five winners also will receive the "star
treatment" with a weekend of glitz, glamour and grown-up beauty in Los
Angeles. From their red carpet Hollywood "debut" at the exclusive,
star-studded THE STARTER WIFE premiere party in May to a hair, make-up and
clothing makeover with a stylist, the winners will have an action-packed
three-day, two-night experience with POND'S. Gigi Levangie Grazer, author
of THE STARTER WIFE and executive producer, will be one of four judges.
Saying "I do" to Grown-Up Beauty
POND'S also is giving THE STARTER WIFE viewers the chance to win
dazzling right hand diamond rings -- the ultimate symbol of empowerment and
confidence for 40+ women. Starting in May, consumers can look for specially
marked packages of POND'S products featuring a sticker with a unique game
code. One winning code will be revealed each week during THE STARTER WIFE
on USA Network (May 31-June 28).
THE STARTER WIFE also stars Tony(R) winner and Emmy(R) nominee Joe
Mantegna ("Joan of Arcadia"), Golden Globe(R) winner, Emmy Award winner and
Academy Award(R) nominee Judy Davis ("Life with Judy Garland: Me and My
Shadow"), Tony winner Anika Noni Rose ("Dreamgirls"), Miranda Otto ("Lord
of the Rings") and Emmy winner Peter Jacobson ("As Good As It Gets"),
Stephen Moyer ("Quills"), Aden Young ("The Crocodile Hunter: Collision
Course") and Chris Diamantopoulos ("Boston Legal") and is directed by Jon
Avnet ("Fried Green Tomatoes"). Sara Parriott and Josann McGibbon ("Runaway
Bride") penned the project which is produced by NBC Universal Television
Studio in association with 3 Arts Entertainment. Stephanie Davis ("The
Caveman's Valentine") and Howard Klein ("The Office," "Carnivale") serve as
executive producers for 3 Arts, with Jon Avnet, Gigi Levangie Grazer,
Josann McGibbon and Sara Parriott also serving as executive producers. Jeff
Hayes serves as co-executive producer.
With a rich heritage for more than 100 years, POND'S(R), a Unilever
trusted face care brand, was first made famous for its classic Cold Cream.
Today, the POND'S product line consists of anti-aging cleansers and
moisturizers as well as several classics that meet the needs of women whose
faces have begun to show signs of aging. POND'S keeps skin looking its best
and helps women feel confident by delivering significant and noticeable
skin benefits through innovative and effective ingredients. POND'S products
are available at drug, mass merchandisers, club stores and supermarkets
nationwide. Suggested retail price ranges from $3.99 to $19.99. For more
information and skin care tips on POND'S products, visit
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 150 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out
In the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever in the United States employs
approximately 15,000 people in 66 office and manufacturing sites in 24
states and Puerto Rico- generating more than $9 billion in sales in 2005.
For more information visit http://www.unileverusa.com.
About USA Network:
USA Network is cable television's leading provider of original series
and feature movies, sports and entertainment events, off-net television
shows, and blockbuster theatrical films. The #1 basic cable network across
the board for 2006, USA Network is seen in 90 million U.S. homes. The USA
Network Web site is located at http://www.usanetwork.com. Characters
USA Network is a program service of NBC Universal Cable a division of
NBC Universal, one of the world's leading media and entertainment companies
in the development, production, and marketing of entertainment, news, and
information to a global audience.
SOURCE USA Network