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[01/10/07 - 02:46 PM]
Emmy(R)-Award Winning Actress Debra Messing Stars in 'The Starter Wife'
The six-hour television event premieres on Thursday, May 31 at 9:00/8:00c and runs through Thursday, June 28 on USA.

[via press release from USA]

Emmy(R)-Award Winning Actress Debra Messing stars in 'THE STARTER WIFE'

POND'S(R) Face Care Brand Sponsors USA Network Television Event Celebrating Grown-Up Beauty Offers Viewers Multiple Opportunities to Join the Celebration

NEW YORK, Jan. 10 -- The POND'S(R), the anti-aging skin care line has teamed up with USA Network for THE STARTER WIFE, a major television event that celebrates the sexiness, sassiness and confidence of the 40-something woman. Starring Debra Messing, and chronicling the life and times of the newly single and utterly fabulous Molly Kagan, the six-hour television event premieres on Thursday, May 31 at 9pm/8c and runs through Thursday, June 28 on USA Network.

With a lineup of anti-aging products that gives women the beauty "edge," POND'S and THE STARTER WIFE are perfectly aligned: both celebrate the grown-up beauty of women who are full of life and life's experience. In fact, according to a recent POND'S survey, 80 percent of 40-something women say that they are more self-confident now than their former 20-something selves.

Nationwide Search for Fabulous 40-somethings

To encourage women to tune in, POND'S is unleashing a coast-to-coast search for the five 40-something women who best embody the POND'S brand of grown-up beauty. "These women know exactly what their assets are and know how to play them up because when you look good, you feel good and the confidence shows," said Srini Sripada, Unilever, marketing director.

To enter The Starter Wife 40s and Fabulous Contest presented by POND'S, women can log onto http://www.ponds-thestarterwife.com from Wednesday, February 7 to Friday, March 16 to share how their sassiness and confidence shines through in their own lives. Each of the five winners will be featured in separate on-air vignettes highlighting their unique stories and beauty philosophies, which will air during THE STARTER WIFE.

Along with the vignettes, the five winners also will receive the "star treatment" with a weekend of glitz, glamour and grown-up beauty in Los Angeles. From their red carpet Hollywood "debut" at the exclusive, star-studded THE STARTER WIFE premiere party in May to a hair, make-up and clothing makeover with a stylist, the winners will have an action-packed three-day, two-night experience with POND'S. Gigi Levangie Grazer, author of THE STARTER WIFE and executive producer, will be one of four judges.

Saying "I do" to Grown-Up Beauty

POND'S also is giving THE STARTER WIFE viewers the chance to win dazzling right hand diamond rings -- the ultimate symbol of empowerment and confidence for 40+ women. Starting in May, consumers can look for specially marked packages of POND'S products featuring a sticker with a unique game code. One winning code will be revealed each week during THE STARTER WIFE on USA Network (May 31-June 28).

THE STARTER WIFE also stars Tony(R) winner and Emmy(R) nominee Joe Mantegna ("Joan of Arcadia"), Golden Globe(R) winner, Emmy Award winner and Academy Award(R) nominee Judy Davis ("Life with Judy Garland: Me and My Shadow"), Tony winner Anika Noni Rose ("Dreamgirls"), Miranda Otto ("Lord of the Rings") and Emmy winner Peter Jacobson ("As Good As It Gets"), Stephen Moyer ("Quills"), Aden Young ("The Crocodile Hunter: Collision Course") and Chris Diamantopoulos ("Boston Legal") and is directed by Jon Avnet ("Fried Green Tomatoes"). Sara Parriott and Josann McGibbon ("Runaway Bride") penned the project which is produced by NBC Universal Television Studio in association with 3 Arts Entertainment. Stephanie Davis ("The Caveman's Valentine") and Howard Klein ("The Office," "Carnivale") serve as executive producers for 3 Arts, with Jon Avnet, Gigi Levangie Grazer, Josann McGibbon and Sara Parriott also serving as executive producers. Jeff Hayes serves as co-executive producer.

About POND'S(R):

With a rich heritage for more than 100 years, POND'S(R), a Unilever trusted face care brand, was first made famous for its classic Cold Cream. Today, the POND'S product line consists of anti-aging cleansers and moisturizers as well as several classics that meet the needs of women whose faces have begun to show signs of aging. POND'S keeps skin looking its best and helps women feel confident by delivering significant and noticeable skin benefits through innovative and effective ingredients. POND'S products are available at drug, mass merchandisers, club stores and supermarkets nationwide. Suggested retail price ranges from $3.99 to $19.99. For more information and skin care tips on POND'S products, visit http://www.ponds.com.

About Unilever:

Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico- generating more than $9 billion in sales in 2005. For more information visit http://www.unileverusa.com.

About USA Network:

USA Network is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board for 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com http://www.ponds-thestarterwife.com http://www.ponds.com http://www.unileverusa.com





  [january 2007]  
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· BOSTON LEGAL (ABC)
· CARNIVALE (HBO)
· JOAN OF ARCADIA (CBS)
· LIFE WITH JUDY GARLAND: ME AND MY SHADOWS (ABC)
· OFFICE, THE (NBC)
· STARTER WIFE, THE (USA)





[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 03:31 PM]
CBS Orders More Episodes of "S.W.A.T." & "9JKL"
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[11/17/17 - 02:26 PM]
Panelists Named on New Music Competition Series "The Four: Battle for Stardom," Premiering Thursday, Jan. 4 on FOX
Grammy(R) Award-winning musician, record producer and songwriter Sean "Diddy" Combs, record-producing hitmaker DJ Khaled, Grammy-winning recording artist and songwriter Meghan Trainor and record label executive Charlie Walk have joined the panel of experts.

[11/17/17 - 11:22 AM]
Jenji Kohan Inks Multi-Year Deal with Netflix
Said Kohan, "Current climate aside, it's great to be in bed with Netflix."

[11/17/17 - 09:02 AM]
Video: "Dave Chappelle: Equanimity" - New Stand-Up Special Teaser - Netflix
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[11/17/17 - 08:38 AM]
Video: "Easy" Season 2 Returns to Netflix December 1 - Watch the New Trailer
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[11/17/17 - 08:15 AM]
Comedy Central Announces Talent Lineup for All-New Slate of "Comedy Central Stand-Up Presents..." Half-Hour Specials
The new season will tape on December 8 and 9 at the Civic Theatre in New Orleans and include performances by Emmy Blotnick, Tim Dillon, Devin Field, Megan Gailey, Chris Garcia, Langston Kerman, Mike Lawrence, Ryan O'Flanagan, and Sarah Tiana.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/17/17 - 08:00 AM]
Our Fourth Season Has a Third Wheel... "Grace and Frankie" Are Back January 19th!
Jane Fonda and Lily Tomlin are joined by Lisa Kudrow in the new season.

[11/17/17 - 06:58 AM]
Netflix and Red Chillies Entertainment Announce A New Original Series Based on "Bard of Blood"
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[11/16/17 - 11:28 PM]
Development Update: Thursday, November 16
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[11/16/17 - 02:42 PM]
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[11/16/17 - 02:35 PM]
NBC Sets Midseason Premiere Dates for New Dramas "Good Girls" and "Rise"
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[11/16/17 - 01:27 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Returns Tuesday, December 19 at 9PM ET/PT
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