Hosted by Award-Winning Journalist Willow Bay, Lifetime Presents Original Special 'Spotlight 25,'
The Culmination of Network's Year-Long Survey of How Gen Y Women Are Poised
to Change the World ... on Their own Terms
- 'Dreamgirl' Jennifer Hudson Among Diverse Group of Young Women Sharing
Their Perspectives on Career and Family, Life and Love -
- Special Premieres in March as Part of Commemoration of National Women's
History Month -
PASADENA, Calif., Jan. 11 -- Lifetime Television presents
an Original Special, "Spotlight 25," a revealing and in-depth look at the
25-year-old woman today as she throws away old roadmaps and redefines her
personal and professional expectations and goals, it was announced today by
Susanne Daniels, President, Entertainment, Lifetime Entertainment Services.
Candid commentary from an engaging group of young women, including
"Dreamgirl" Jennifer Hudson, hits on many of the hot topics for this
generation including career and family, "quarter-life crisis," computer
dating, financial debt, keeping up with the latest must-have trends, and
social consciousness. The hour-long special is hosted and executive
produced by Willow Bay ("CNN," "MSNBC News," "Good Morning America
Sunday").
The on-air special was informed by a year of qualitative and
quantitative research into the unique opportunities and challenges
Generation Y women face. "Spotlight 25" premieres on Monday, March 26, at
8:00 PM (ET/PT), as part of the Network's commemoration of National Women's
History Month.
"I'm thrilled to present this very timely special. These diverse young
women are articulate, compelling and insightful in assessing where they
stand in our society now," Daniels said, adding, "They're grappling with a
radically different world from that of their parents, and at the same time
are trying to solve familiar dilemmas, like achieving the balance between
job and family and self. Willow creates a dynamic, fast-moving dialogue,
and it's fascinating to hear what they have to tell us."
"This generation is better educated than ever before. When defining
their futures, they have an unprecedented amount of choice. They truly have
the potential to shake up the workforce and the world," Bay said. "We
wanted to hear what they thought about everything, from love and sex to
'having it all.' We also went across the country to see how some were
leading their lives. What we saw and heard was unexpected, exciting and
thought-provoking, not just for this generation, but for parents,
employers, marketers, political leaders, and yes, men!"
"Spotlight 25" is the culmination of a year of extensive research. The
project stemmed from a series of recent, controversial headlines that
painted a picture of women in their 20's, but which was based largely on
anecdotal evidence. In an effort to truly understand young women's
perspectives and outlooks, the Network conducted a series of nationally
representative Lifetime Women's Pulse Polls, which surveyed women 18-29 and
also compared them to Generation X and Baby Boomers. The findings shatter
prevailing myths about the life goals of Gen Y women and show a highly
ambitious generation poised to create changes in both the workplace and the
home.
Lifetime and Willow Bay also set out on a nationwide tour to hear
directly from young women in their 20's. A series of conversations were
held in diverse settings, including Edwards Air Force Base, Columbia
University's School of Business, with employees at Yahoo! and on Capitol
Hill. In addition, the Network and Bay consulted with several experts,
ranging from national women's community leaders, top women's magazine
editors and career consultants.
In the special, Bay and the young women from multi-cultural backgrounds
are gathered in Los Angeles. In enthusiastic, sometimes tearful and
sometimes hilarious exchanges, they discuss statistics on 25-year-olds and
compare them with their real-life experiences. For many, life at 25 is
nothing like they thought it would be. Some of the women featured include:
-- Stephanie, a young single woman living in Los Angeles, searches
cyberspace for Mr. Right while discovering the pitfalls of the dating
process.
-- Joanne, a married working mother in San Diego, is dedicated to the
hands-on raising of her three young children, and her ambitious climb
up the corporate ladder. Her grueling schedule underscores the
emotional juggling act every woman who wants a family must face.
-- Louise, a New York City attorney, confronts the risks of leaving a
high-paying job at a law firm to fulfill her goal of launching her own
practice.
-- Abby, a single grad student in Kansas, finds out that her expectations
of having a fashionable lifestyle come at the cost of mounting debt.
-- Aynsley, an idealist in Georgia, who is determined to make a
difference. She learns she may lose the job she loves if she decides to
pursue her commitment to social service by volunteering in Africa.
Also featured is singer/actress and Golden Globe(R) nominee Jennifer
Hudson, who rose to prominence in "American Idol" and stars in the hit
feature film "Dreamgirls." Hudson, in an intimate interview, talks about
the consequences of success at 25. As each woman's story demonstrates,
there is no singular definition of a 25-year-old woman, but common threads
emerge of a generation aiming high to reach profound levels of success,
change and happiness.
Willow Bay is an award-winning journalist and author. She is currently
a freelance anchor and reporter for NBC News and MSNBC. Her extensive
background includes anchor of CNN's "Moneyline," co-anchor of ABC's "Good
Morning America Sunday," a correspondent for ABC News, and the co-host of
"NBA Inside Stuff." In 2003, Bay published "Talking to Kids in Tough Times"
to help parents answer their children's tough questions in a post 9-11
world.
"Spotlight 25" is produced by Intuitive Entertainment in association
with Lifetime Television. Willow Bay, Mechelle Collins and Kevin Dill are
the executive producers.
Lifetime is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, Lifetime
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. Lifetime Television, LMN, Lifetime Real Women, Lifetime
Home Entertainment and Lifetime Online (http://www.lifetimetv.com) are part of
Lifetime Entertainment Services, a 50/50 joint venture of The Hearst
Corporation and The Walt Disney Company.
SOURCE Lifetime Television
http://www.lifetimetv.com
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