[01/11/07 - 11:31 AM]
NBC Universal Domestic Television Distribution Has Renewed "The Martha Stewart Show" in More Than 80% of U.S. for Third Season
New stations for season three include KING-TV Seattle, WISN-TV Milwaukee, WLKY-TV Louisville and WOWT-TV Omaha.

[via press release from NBC Universal Domestic Television Distribution]


Popular "How-To" Series Renewed on More Than Dozen Leading Broadcast Station Groups

New York, NY�January 11, 2007�NBC Universal Domestic Television Distribution has renewed popular "How-To" series "The Martha Stewart Show" in more than 80% of the U.S. for its third season in national syndication, it was announced today by Barry Wallach, President, NBC Universal Domestic Television Distribution and by Sheraton Kalouria, President of Broadcasting for Martha Stewart Living Omnimedia.

"The Martha Stewart Show" has now been renewed for next season on stations representing NBC Universal, CBS, Scripps, Sinclair, Hearst-Argyle, Media General, Gannett, Belo, Allbritton, Fisher, Gray, LIN and Nextstar broadcast groups and more. New stations for season three include KING-TV Seattle, WISN-TV Milwaukee, WLKY-TV Louisville and WOWT-TV Omaha.

It was previously announced that "The Martha Stewart Show" had been renewed on the NBC Owned and Operated stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco and other major markets. Martha Stewart and Mark Burnett are executive producers of "The Martha Stewart Show," which is produced by Martha Stewart Living Omnimedia and distributed by NBC Universal Domestic Television Distribution.

"Local broadcast stations are enjoying another strong season of 'The Martha Stewart Show' and are excited about continuing to offer their viewers and advertisers one of the biggest and most valuable brands in daytime television," said Wallach. "We look forward to continuing this winning relationship for years to come."

Mr. Kalouria added: "This is a terrific endorsement of 'The Martha Stewart Show' by the station community. Our affiliate partners have been extremely supportive of this series and we are looking forward to another successful and inspiring season on their air."

After debuting in 2005 with one of the highest daytime ratings of the decade, "The Martha Stewart Show" continues to be a strong player in daytime television in its second season in national syndication. In its most recent national ratings, the show scored its best ratings of the season in households, total viewers and in key women's demos (source: Nielsen Media Research week of Dec 18, 2006).

"The Martha Stewart Show" is a nationally-syndicated, daily "how-to" series anchored by segments that entertain, inform and inspire. Shot in front of a studio audience, the hour-long program's format allows audience members, home viewers and special guests to participate and interact with host, Martha Stewart. Featuring world-class chefs, celebrities, experts, and everyday people who've accomplished extraordinary things, "The Martha Stewart Show" sheds new light on subjects including cooking and entertaining, decorating, gardening, and home renovation, and provides a forum for Martha Stewart's unique personal style and desire to teach. Martha Stewart and Mark Burnett are executive producers. Bernie Young is co-executive producer. The Emmy-winning series is produced by Martha Stewart Living Omnimedia and is distributed by NBC Universal Domestic Television Distribution to more than 95% of the country.

About Mark Burnett Productions

Mark Burnett Productions (MBP) is a leading production company in the world of primetime non-fiction television. MBP revolutionized television with hits such as Eco-Challenge, Survivor and The Apprentice. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 24 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and also in Time Magazine's Top 100 most influential people in the world today.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Broadcasting, Merchandising and Internet. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

About NBC Universal Domestic Television Distribution

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes Access Hollywood, Blind Date, The Jerry Springer Show, The Martha Stewart Show and Maury. Current first-run weekly syndicated programming includes The Chris Matthews Show, The George Michael Sports Machine, The Wall Street Journal Report with Maria Bartiromo, Your Total Health and the off-network distribution of The Office, House, Monk, the Law & Order series and much more.

  [january 2007]  


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