or


[01/15/07 - 02:31 PM]
MTV Unveils 'Virtual Hills' as Season Two of 'The Hills' Premieres
Promotional tool comes on the heels of "Virtual Laguna Beach."

[via press release from MTV]

MTV Unveils 'Virtual Hills' as Season Two of 'The Hills' Premieres

Lauren Conrad and Other Cast Members to Actively Engage In and Program In-World Activities During Entire Season

Season Two of Hit Reality Drama Airs on MTV Monday Nights at 10 P.M. ET/PT

NEW YORK, Jan. 15 -- Viewers already live it up on the sun-kissed beaches of Virtual Laguna Beach and now can run for "The Hills" of Los Angeles with the debut of MTV's Virtual Hills virtual world. Virtual Hills, an extension of the popular television show "The Hills," which debuts tonight, immerses fans of the show in all the glitz, glamour and fashion of the LA scene. Virtual Hills replicates large portions of Hollywood and the popular venues where the cast members -- Lauren "LC" Conrad, Heidi, Audrina and Whitney -- hang out. Viewers can recreate their own drama in-world, meet other Hills fans and hang out with the cast, who will be actively engaged in curating the online experience.

All the fun in Virtual Hills kicks off at 7 p.m. ET tonight with a virtual premiere party and in-world appearances from the cast. Fans will be able to party with Lauren, Whitney, Heidi and Audrina and catch exclusive footage from the real season-two premiere party held at Club Area, an LA nightspot prominently featured in the show and built out in Virtual Hills. The second season of The Hills airs premieres a few hours later, at 10 p.m. tonight on MTV.

The Hills' cast members will have a hand in creating in-world story arcs to guide fans' virtual experiences. In the coming weeks, Lauren, with the assistance of Whitney, will launch a fashion challenge, host fashion shows and offer designing and modeling tips; Audrina, who lives for music, will host concert events and other music series throughout the season; and Heidi will throw exclusive, invite-only parties for the ultra-cool and ultra-hip in- world.

"If you're a fan of The Hills, the cast and the LA scene, you'll be an instant fan of Virtual Hills, where you can live the life you see on-air and interact with the cast you love," said Jeff Yapp, executive vice president of business enterprises for MTV Networks' Music Group. "Lauren, Whitney, Audrina and Heidi are opening their world to fans everywhere, going well beyond in- world appearances to curating experiences revolving around fashion, music and more. Virtual Hills will give fans unprecedented levels of integration with cast members, resulting in deeper, richer experiences for viewers and connecting them more intimately to the show."

"There is so much similarity between where I live my real life and what I've experienced in Virtual Hills," said Lauren "LC" Conrad, star of MTV's "The Hills." "I'm excited to interact with fans from all over the country and help program some of the in-world experiences to give viewers a virtual taste of my life."

As fans walk down the virtual streets of Los Angeles, MTV Networks' URGE digital music service fills the world with music from the show, in addition to cast favorites and other popular songs. "The Hills" radio station also is accessible through URGE directly.

Virtual Hills is available for free download at http://www.virtualhills.mtv.com.

Members of Virtual Laguna Beach can teleport themselves directly to Virtual Hills. Launched in September 2006, Virtual Laguna Beach is based on "Laguna Beach," the popular reality program set in the seaside town in Orange County, Calif. Other virtual worlds are planned later this year for the broader music community and for viewers of LOGO, making it one of the first such applications for the lesbian, gay, bi-sexual and transgender community.

Virtual Hills and Virtual Laguna Beach are both hosted on There.com, Makena Technologies' successful 3D social virtual world.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV Networks
http://www.mtv.com http://www.virtualhills.mtv.com http://www.There.com





  [january 2007]  
S
M
T
W
T
F
S
 


· HILLS, THE (MTV)
· NEWPORT HARBOR: THE REAL ORANGE COUNTY (MTV)





[03/23/17 - 11:15 AM]
Eliza Dushku Joins the #1 New Series "Bull"
Dushku will play J.P. Nunnelly, the savvy head of the best criminal defense firm in New York, who is hired by Dr. Jason Bull (Michael Weatherly) when a member of his Trial Analysis Corporation team faces prison time.

[03/23/17 - 10:35 AM]
Spike TV Renews "Ink Master" for Season Ten and Greenlights "Ink Master Angels" Special
Season 9 of "Ink Master" debuts this June along with new episodes of spin-off series "Ink Master: Redemption."

[03/23/17 - 10:14 AM]
Final Four Episodes of "Through the Wormhole with Morgan Freeman" Beginning April 25 at 10PM on Science Channel
Freeman will challenge audiences once again to think about daring questions while taking a deeper look at the science behind topics such as hidden forces in the universe, aging, the future of Earth, and gun violence.

[03/23/17 - 10:07 AM]
Peabody Award-Winning Drama Series "The Leftovers" Returns for Its Third and Final Season April 16 on HBO
The Peabody Award-winning drama series follows the lives that were forever changed by the event that shook the world on October 14.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/23/17 - 09:06 AM]
Video: "The Handmaid's Tale" Full-Length Trailer Now Available
The series premieres with three episodes on April 26 with subsequent episodes streaming weekly on Wednesdays.

[03/23/17 - 09:03 AM]
E!'s "Second Wives Club" Premieres Thursday May 4th at 9PM ET/PT
The eight-episode, hour-long docu-series - previously known as "Famously Married" - follows six women who are married or engaged to wealthy, powerful men.

[03/23/17 - 09:01 AM]
Starz to Premiere Comedy Legend Documentary, "Robert Klein Still Can't Stop His Leg," on Network Television on March 31st
Klein, Billy Crystal, Bill Maher, Jerry Seinfeld, Jon Stewart, Jay Leno, Don Rickles and Ray Romano are among those featured.

[03/23/17 - 09:00 AM]
History's New Series "Road Hauks" Premieres Saturday, April 8 Following the Return of "Counting Cars"
Kenny Hauk and his crew of expert mechanics and fabricators at Hauk Designs are history buffs who pride themselves on the ability to make builds that are both historic and have high-horsepower.

[03/23/17 - 08:00 AM]
CBS Renews 18 Series for the 2017-2018 Season
Among the pickups are newcomers "Bull," "Kevin Can Wait," "MacGyver," "Man with a Plan" and "Superior Donuts."

[03/23/17 - 07:02 AM]
Video: WE tv's "Marriage Boot Camp: Family Edition" Releases New Supertease!
The most extreme relationship therapy boot camp is now trading couples for kin in "Marriage Boot Camp: Reality Stars Family Edition."

[03/23/17 - 07:01 AM]
Disney Junior's Pugtastic New Animated Series "Puppy Dog Pals," Created by Comedian Harland Williams, Premieres Friday, April 14, on Disney Channel
The show follows two fun-loving pug brothers, Bingo and Rolly, whose thrill-seeking appetites take them on exhilarating adventures throughout their neighborhood and around the globe.

[03/23/17 - 06:15 AM]
"Tumble Leaf Spring-A-Ling Surprise" Debuts on April 4
In this special, everyone helps Bloom the bunny hunt for his lost eggs, which he plans to plant for a spectacular spring surprise, and Fig uncovers many other signs of the bright and sunny season of spring along the way.

[03/23/17 - 06:01 AM]
"The Perfect Catch," A Hallmark Channel Original Movie About Stepping Up to the Plate, Stars Nikki DeLoach and Andrew Walker and Premieres April 22
The film is part of Hallmark Channel's popular and highly-rated "Spring Fling" programming event.

[03/22/17 - 04:38 PM]
Outdoor Lifestyles Drive Double-Digit Ratings Growth on Great American Country
To build on that success in 2017, the network will deliver 254 hours of programming that focus on road trips, RV living and cool cabins.