[01/16/07 - 12:19 PM]
USA Network Teams with Juicecaster for First Ever Contestant Mobisodes for Fifth Season of Nashville Star Presented by Sonic
The mobisodes will "give visitors an exclusive view into the everyday lives of the 'Nashville Star' contestants as they compete for the chance to win a major music recording contract."

[via press release from USA]



NEW YORK, NY � January 16, 2007 � In a first ever for a cable network reality show production, USA Network will team with JuiceCaster, the first unified mobile and web social media network, to provide NASHVILLE STAR's fifth season's top ten finalists with the ability to create their own "Contestant Mobisodes," enabling maximum exposure to fans worldwide. With JuiceCaster, photos and video content recorded by contestants with multimedia cell phones provided by Cricket Mobile can be automatically posted to the NASHVILLE STAR Mobisode MediaBox in real-time. The MediaBox, accessible via the official NASHVILLE STAR site (nashvillestar.usanetwork.com) and on each contestant's personal MySpace profile pages (www.myspace.com/nashvillestar), will give visitors an exclusive view into the everyday lives of the NASHVILLE STAR contestants as they compete for the chance to win a major music recording contract.

Visitors to the Nashville Star Mobisode MediaBoxes can subscribe to a contestant's MediaBox 'channel' on their own MediaBox, available for free at www.juicecaster.com. Fans who subscribe to a NASHVILLE STAR's contestant's channel can choose to be notified when a NASHVILLE STAR contestant posts a new photo or video, via text-message. Fans can then view that contestant's content on their cell phone screens, or by visiting their own Mediaboxes online. Individuals can easily post their MediaBox to any web site, placing links to NASHVILLE STAR contestants' content anywhere on the Web.

"This technology is a testament to how usanetwork.com and NASHVILLE STAR are working to stay on the cutting edge of entertainment and delivering another great web component to the series," said Chris McCumber, senior vice president, marketing and brand strategy for USA Network.

JuiceCaster will enable handset-to-handset, handset-to-PC, and PC-to-handset content distribution for Nashville Star contestants. The finalists will be able to upload an unlimited number of their favorite behind-the-scenes moments to the Nashville Star web site in real-time with their Motorola KRZR handsets provided by Cricket. Pictures and videos created by Nashville Star finalists can be viewed and shared via the JuiceCaster application on any data-capable Cricket handset.

"With JuiceCaster, NASHVILLE STAR contestants can upload pictures and videos directly from their mobile phones for immediate and massive broadcast exposure to fans," said Nick Desai, founder and chairman of Juice Wireless. "We're giving each musician's content ultimate portability by delivering it freely to anyone, anytime, through MediaBox channels � instead of waiting for the fans to seek out the newest, hottest content. With JuiceCaster, they'll be able to automatically post content taken with their device to the web, creating and sharing files while connecting with fans anywhere, at any time."

NASHVILLE STAR, the original grassroots talent search to find America's next great country music star and the nation's top-rated country music program, will begin its fifth season with Grammy-nominated host Jewel and co-hosted by RAYBAW/Warner Bros. Record's Cowboy Troy on its new night of Thursday, January 11, 2007 at 10pm/9 CT on USA Network. This season, country music icon Randy Owen and country star Blake Shelton join movie and music industry executive Anastasia Brown at the judges' table. NASHVILLE STAR will also feature a special musical guest each week.

Juice Wireless, Inc. is based in Los Angeles and New York. Privately-held, the company is a creator of innovative, consumer-friendly and highly useful applications accessible by consumers on virtually all digital devices, from the computer to the mobile phone to the iPod and more. Juice Wireless' flagship product is JuiceCaster (http://www.juicecaster.com), the world's first Personal Broadcast Network. In November 2006, JuiceCaster won the 3G CDMA Industry Achievement Award for Most Innovative Social Networking Application. Juice Wireless has executed highly successful mobile phone based marketing programs for customers including AOL, Cond� Nast, Teen Vogue Magazine, Glamour Magazine, Allure Magazine, The Gillette Company, Sony Connect and Transworld Entertainment (FYE.com).

USA Network is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board for 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [january 2007]  


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