or


[01/17/07 - 09:50 AM]
NBC Identifies December's Week-Long, Game Show Hit 'Identity' as New March Series
The Penn Jillette-hosted game show will return as a weekly series in March.

[via press release from NBC]

NBC IDENTIFIES DECEMBER'S WEEK-LONG, GAME SHOW HIT 'IDENTITY' AS NEW MARCH SERIES

Emmy Award-winning Comedian-Magician Penn Jillette Returns to Host New Series Version After Successful One-week Tryout from December 18-22

BURBANK - January 17, 2007 - NBC has picked up its popular game show "Identity" - hosted for one week before Christmas by Emmy Award-winning comedian-magician Penn Jillette ("Penn & Teller") -- for a series return in March, it was announced today by Kevin Reilly, President, NBC Entertainment.

"This was a different kind of primetime game show that struck a chord among viewers who found it both entertaining and competitive and allowed them to also play at home," said Reilly. "Plus, Penn Jillette's command and affable skills as a host will continue to enhance 'Identity's' attraction."

An exact day and time for the series premiere will be announced later.

The hour-long "Identity" first premiered as a one-week event launched from December 18-22 (in much the same fashion as the successful "Deal or No Deal" was introduced in the previous December). In those previous five telecasts, "Identity" averaged a 3.2 rating, 9 share in adults 18-49 and 9.3 million viewers overall. The Monday edition of "Identity" tied its "Deal or No Deal" lead-in as the week's #1 entertainment telecast in adult 18-49. "Identity" finished #1 in its time period with four of five telecasts that week (including a tie).

The exhilarating "Identity" is the ultimate game of "who's who," where keen perception and instincts can lead to a top prize of $500,000. In each new game, one contestant faces 12 strangers and a list of 12 traits to identify them. The contestant picks a trait -- ranging anywhere from a profession to a shoe size -- and tries to match it with one of the 12 strangers.

The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the grand prize of $500,000. "Identity" also offers viewers at home the chance to play the watch-and-win "Identity Challenge" for a chance at $10,000. The series is hosted by Jillette.

"Identity" is a production of Reveille. Ben Silverman and H.T. Owens ("Nashville Star," "Date My Mom") serve as executive producers along with Andrew Golder ("Win Ben Stein's Money," "Solitary") and Tim Puntillo ("Friend or Foe," "Fight for Fame"). Mark Koops and Chris Grant of Reveille serve as co-executive producers.





  [january 2007]  
S
M
T
W
T
F
S
 


· DEAL OR NO DEAL (CNBC)
· FIGHT FOR FAME (E)
· IDENTITY (NBC)
· NASHVILLE STAR (NBC)
· PENN & TELLER: BULLSHIT (SHOWTIME)
· SOLITARY (FOX REALITY)





[04/25/25 - 10:01 AM]
Video: "Earnhardt" - Official Trailer - Prime Video
Start your engines. "Earnhardt" premieres May 22 on Prime Video.

[04/25/25 - 09:12 AM]
One Hell of A Week in New York City with "The Walking Dead: Dead City" Beginning Sunday, April 27 through Wednesday, April 30
AMC is partnering with iconic NYC establishments and events, including the Empire State Building, Citi Field, the NYCRUNS Brooklyn Experience Half Marathon, PopUp Bagels and more, featuring merchandise giveaways and the show's iconic Walkers.

[04/25/25 - 09:01 AM]
Video: "Sirens" - Official Trailer - Netflix
Worried about her sister's too-close relationship with her billionaire boss, a scrappy everywoman seeks answers at a lavish seaside estate.

[04/25/25 - 08:00 AM]
Peacock Sets Streaming Debut Dates for Focus Features' "Black Bag" and Universal Pictures' "Love Hurts"
Steven Soderbergh's "Black Bag" streams exclusively on Peacock beginning May 2; while Jonathan Eusebio's "Love Hurts" is due on May 9.

[04/24/25 - 01:04 PM]
Saddle Up! New Docuseries "Not Her First Rodeo" Lands at Hulu and Freeform
From ABC News Studios, "Not Her First Rodeo" is a six-part docuseries inside the adrenaline-fueled world of professional bull riding.

[04/24/25 - 12:12 PM]
Jeffrey Dean Morgan Asks Where the X Am I? in NBC's New Travel Competition Series "Destination X," Premiering Tuesday, May 27 at 10 P.M. ET/PT
Viewers can catch an exclusive sneak peek of the series after the Kentucky Derby on Saturday, May 3 at 8 p.m. ET, 7 p.m. CT and MT, and 7:30 p.m. PT on NBC.

[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/24/25 - 11:00 AM]
The "83rd Annual Golden Globes" to Air Sunday, Jan. 11, 2026, on CBS
Nominations for the Golden Globes will be announced on Monday, December 8.

[04/24/25 - 10:31 AM]
Video: "Football Parents" - Official Teaser - Netflix
When it comes to their children's amateur football careers, this group of parents has no shame, no chill - and a peculiar sense of team spirit.

[04/24/25 - 10:30 AM]
FOX Unveils Its Summer 2025 Schedule, Featuring New and Returning Unscripted Series and All-New Episodes of "Animation Domination" Favorites
Look for new episodes of "Bob's Burgers," "Grimsburg," "Family Guy" and "The Great North" beginning Thursday, May 29.

[04/24/25 - 10:14 AM]
Love, Desire, and Shocking Twists in TLC's New Series, "90 Day: Hunt for Love"
Set in Tulum, Mexico, these love-hungry alums have loved, lost and learned a few lessons along the way.

[04/24/25 - 10:04 AM]
New Season of "Gold Rush: Mine Rescue with Freddy & Juan" Premieres Friday, May 9 at 9PM ET/PT on Discovery Channel
With gold prices surging to new records, the modern-day rush is on.

[04/24/25 - 10:01 AM]
Oxygen True Crime's "Unknown Serial Killers of America" Premieres Sunday, May 18 at 7 P.M. ET/PT
Each hour-long episode of "Unknown Serial Killers of America" profiles the horrific stories of these unconscionable criminals, and delves into what transformed them into evil monsters.

[04/24/25 - 10:01 AM]
Video: "Love Death + Robots" Volume 4 - Official Trailer - Netflix
The Emmy-winning anthology of twisted tales from strange worlds returns, with stories featuring MrBeast and the Red Hot Chili Peppers.

[04/24/25 - 10:01 AM]
"Saturday Night Live" Closes Out Milestone 50th Season with Three Back-to-Back Shows in May
Walton Goggins and Scarlett Johansson will follow the previously announced Quinta Brunson as hosts.