or


[01/17/07 - 09:50 AM]
NBC Identifies December's Week-Long, Game Show Hit 'Identity' as New March Series
The Penn Jillette-hosted game show will return as a weekly series in March.

[via press release from NBC]

NBC IDENTIFIES DECEMBER'S WEEK-LONG, GAME SHOW HIT 'IDENTITY' AS NEW MARCH SERIES

Emmy Award-winning Comedian-Magician Penn Jillette Returns to Host New Series Version After Successful One-week Tryout from December 18-22

BURBANK - January 17, 2007 - NBC has picked up its popular game show "Identity" - hosted for one week before Christmas by Emmy Award-winning comedian-magician Penn Jillette ("Penn & Teller") -- for a series return in March, it was announced today by Kevin Reilly, President, NBC Entertainment.

"This was a different kind of primetime game show that struck a chord among viewers who found it both entertaining and competitive and allowed them to also play at home," said Reilly. "Plus, Penn Jillette's command and affable skills as a host will continue to enhance 'Identity's' attraction."

An exact day and time for the series premiere will be announced later.

The hour-long "Identity" first premiered as a one-week event launched from December 18-22 (in much the same fashion as the successful "Deal or No Deal" was introduced in the previous December). In those previous five telecasts, "Identity" averaged a 3.2 rating, 9 share in adults 18-49 and 9.3 million viewers overall. The Monday edition of "Identity" tied its "Deal or No Deal" lead-in as the week's #1 entertainment telecast in adult 18-49. "Identity" finished #1 in its time period with four of five telecasts that week (including a tie).

The exhilarating "Identity" is the ultimate game of "who's who," where keen perception and instincts can lead to a top prize of $500,000. In each new game, one contestant faces 12 strangers and a list of 12 traits to identify them. The contestant picks a trait -- ranging anywhere from a profession to a shoe size -- and tries to match it with one of the 12 strangers.

The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the grand prize of $500,000. "Identity" also offers viewers at home the chance to play the watch-and-win "Identity Challenge" for a chance at $10,000. The series is hosted by Jillette.

"Identity" is a production of Reveille. Ben Silverman and H.T. Owens ("Nashville Star," "Date My Mom") serve as executive producers along with Andrew Golder ("Win Ben Stein's Money," "Solitary") and Tim Puntillo ("Friend or Foe," "Fight for Fame"). Mark Koops and Chris Grant of Reveille serve as co-executive producers.





  [january 2007]  
S
M
T
W
T
F
S
 


· DEAL OR NO DEAL (NBC)
· FIGHT FOR FAME (E)
· IDENTITY (NBC)
· NASHVILLE STAR (NBC)
· PENN & TELLER: BULLSHIT (SHOWTIME)
· SOLITARY (FOX REALITY)





[02/07/16 - 06:53 PM]
Video: CBS Debuts Humorous "CBS All Access" Commercial During "Super Bowl 50"
The 30-second commercial was directed by famed producer/writer/director Peter Farrelly.

[02/07/16 - 06:14 PM]
Video: For the First Time Ever, A Showtime(R) Spot Is Featured in the Super Bowl
The new spot, with music by Grammy(R) and Golden Globe(R)-nominated singer-songwriter Sia, was one of the only streaming service commercials to air during the game.

[02/07/16 - 04:58 PM]
Video: CBS Announces the Final Nine Episodes for "The Good Wife"
The series finale of broadcast television's most acclaimed drama will air Sunday, May 8.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 11:34 PM]
Development Update: Friday, February 5
Updates include: Kal Penn, Maggie Q among those cast in ABC's "Designated Survivor"; FOX adds two single-camera projects to its pilot roster; and CBS orders pilot for medical drama "Sensory."

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."