or


[01/17/07 - 01:22 PM]
Warner BroS. Television Group, the CW and Sprint to Bring "Smallville Legends: The Oliver Queen Chronicles" to Life Via Sprint Wireless Phones
The six-episode animated wireless series created for the mobile and broadband environment, will premiere Thursday, January 18, exclusively on the Sprint TVSM mobile video service.

[via press release from The CW]

WARNER BROS. TELEVISION GROUP, THE CW AND SPRINT TO BRING "SMALLVILLE LEGENDS: THE OLIVER QUEEN CHRONICLES" TO LIFE VIA SPRINT WIRELESS PHONES

Initiative Marks the First Time Original Animated Content

Has Been Created for "Smallville" as a Marketing Extension of the Show

Animated Wireless Series to Premiere Thursday, January 18, Exclusively on Sprint Phones

Burbank, Calif. and Overland Park, Kan. (January 17, 2007) - The Warner Bros. Television Group and The CW Network are teaming up with Sprint (NYSE: S) on a new shortform animated wireless series based upon the hit network drama "Smallville" (airing Thursdays at 8:00 p.m. ET on The CW). The announcement was made today by Lisa Gregorian, Executive Vice President, Worldwide Marketing, Warner Bros. Television Group; Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW; and Anita Newton, Vice President of Marketing, Sprint.

"Smallville Legends: The Oliver Queen Chronicles," a six-episode animated wireless series created for the mobile and broadband environment, will premiere Thursday, January 18, exclusively on the Sprint TVSM mobile video service. A new episode will launch on subsequent Thursdays and remain exclusive to Sprint for the six-week duration of the series. After Sprint's exclusive window, the entire wireless animated series will be available for streaming at http://www.cwtv.com/, the online home of The CW Network, beginning February 22. The initiative marks the first time Warner Bros. and The CW have created original animated content as a marketing platform to help drive tune-in for the "Smallville" television series.

"Our goal at Warner Bros. Television is to look for unique, innovative ways to entertain and engage our fans, resulting in a deeper connection to our shows and providing value to our broadcast partners," said Gregorian. "This partnership with The CW and Sprint enables us to deliver exceptional wireless entertainment which provides a multi-layered experience for viewers."

"This is another example of how The CW is delivering on its promise to deliver original, new content to our young audience via multiple platforms," said Haskins. "We will continue to work with our studio and sales partners to whet the appetite of our passionate fans for more CW programming."

"'Smallville's' mix of young, tech savvy viewers want to learn more and interact more with their favorite show, and Sprint is in a perfect position to give them that access," said Newton. "We are always looking for new opportunities for Sprint TV to give our subscribers exclusive content related to the primetime television shows that they love."

The producers of the "Smallville" television series recently introduced the new character of Oliver Queen, who arrives in Smallville to continue his covert quest for justice in the guise of the super hero Green Arrow. Possessing phenomenal skills with a high-tech bow and arrow, Queen learns Clark has super powers and tries to recruit him in his current mission against Lex Luthor, Queen's former schoolmate. It is the fascinating back story to this new plotline that unfolds in the animated wireless series "Smallville Legends: The Oliver Queen Chronicles." Viewers will go on a journey back in time to experience the pivotal events that led to a young Oliver Queen becoming Green Arrow.

Sprint Vision subscribers can view the two- to four-minute animated episodes of "The Oliver Queen Chronicles" by texting GREEN to the number 7000 on their phone (Standard text message and wireless data rates apply). The link provided will also connect fans to a multitude of additional "Smallville"-related wireless content like downloadable images and show playlists from the Sprint Music Store.

About Warner Bros. Television Group:

A division of Warner Bros. Entertainment, the Warner Bros. Television Group (WBTVG) is an industry leader in the production and distribution of television and motion picture content. WBTVG consists of five production divisions (Warner Bros. Television, Warner Horizon Television, Telepictures Productions, Warner Bros. Animation and Studio 2.0), three distribution entities (Warner Bros. Domestic Television Distribution, Warner Bros. Domestic Cable Distribution and Warner Bros. International Television), and The CW Network, the new fifth national broadcast network, co-owned with CBS Corporation.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, the new network programs 30 hours a week over seven days. For more information, visit http://www.cwtv.com/.

About Sprint Nextel:

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit http://www.sprint.com/.





  [january 2007]  
S
M
T
W
T
F
S
 


· SMALLVILLE (CW)





[07/26/16 - 11:04 AM]
AMC's Revolutionary War Drama "Turn: Washington's Spies" to Conclude with Fourth and Final Season
The network also announced executive producer and showrunner, Craig Silverstein, has renewed his overall development deal.

[07/26/16 - 10:37 AM]
"Girl in the Box," The Disturbing True Story of a Woman Held Captive for Seven Years, Premieres September 10 on Lifetime, Starring Addison Timlin, Zane Holtz and Zelda Williams
Immediately following the premiere of the film, the two-part special "Colleen Stan: The Girl in the Box," which documents the real-life story of Colleen Stan, will air at 10:00/9:00c.

[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.

[07/25/16 - 01:42 PM]
E!'s Scripted Series "The Arrangement" Begins Production in Vancouver
The 10-episode one-hour series is a multi-layered, Hollywood love story about the darker side of celebrity where nobody is what they seem.

[07/25/16 - 01:38 PM]
Digital Star Hannah Hart Joins Food Network Lineup
Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 12:53 PM]
National Geographic Channel Greenlights Second Season of Critically Acclaimed Series "Breakthrough"
Production has begun on the new season, which is slated to air in spring 2017 in 440 million homes in 171 countries and in 45 languages, as well as on the Spanish language network Nat Geo Mundo.

[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:30 AM]
Michelle Dockery Joins Cast of "Godless" for Netflix
Dockery joins previously announced cast members, including: Jeff Daniels and Jack O'Connell, in the period drama, that is set to premiere worldwide on Netflix in 2017.