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[01/18/07 - 03:16 PM] Everywhere 'Battlestar Galactica' Goes DirecTV Follows DirecTV will sponsor every episode of the series as well as offer contests to win a flat screen television and a year's subscription to the satellite service. |
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[via press release from Sci Fi] |
EVERYWHERE 'BATTLESTAR GALACTICA' GOES DIRECTV FOLLOWS
Comprehensive Cross-Platform Sponsorship Deal With SCI FI Channel Puts DIRECTV Everywhere 'Battlestar' Has Presence
NEW YORK � January 18, 2007 � SCI FI Channel has partnered with DIRECTV, the nation's leading satellite television service provider, for a comprehensive sponsorship package that will give DIRECTV a presence everywhere 'Battlestar Galactica' is available. The first deal of its kind for the Channel, this "360-degree" cross-platform partnership will put DIRECTV alongside SCI FI's most critically-acclaimed series on-air, online and in print.
Through this unique broad-ranging deal, DIRECTV will sponsor every episode of SCI FI's hit original series 'Battlestar Galactica' � including the January 21 mid-season premiere � with on-air ads and through a customized promo highlighting the 360 package. Online, DIRECTV's sponsorship will be ever-present throughout the SCIFI.COM site. In addition to being represented in the 'Battlestar Galactica' iTunes page, Ronald D. Moore's podcasts, David Eick's blogs and in the Webisodes page, they will be a sponsor of 'Battlestar's weekly episodic recaps on SCI FI's 'Pulse' broadband channel via DIRECTV pre-rolls. SCIFI.COM will also house a sweepstakes for a chance to win a flat screen television and a year's subscription to the satellite service. In print, there will be a customized DIRECTV ad prominently featured in SCI FI Magazine. DIRECTV will also sponsor the SMS mobile alerts sent by the Channel to Battlestar viewers with updates on upcoming episodes. They will also have a presence in 'Battlestar Galactica's upcoming season 3 home video release.
Mark Miller, Senior Vice President of Sales for the SCI FI Channel notes, "The partnership between 'Battlestar Galactica' and DIRECTV is an exciting opportunity for both brands. With one of the most active and engaged audiences in television, SCI FI viewers are constantly looking for new ways to connect with the brand, and DIRECTV is taking advantage of the power of the SCI FI audience."
"We are constantly on the lookout for media partners that are forward looking and willing to integrate our messaging across all their platforms," added Jon Gieselman, DIRECTV Senior Vice President of Advertising and Public Relations. "There is nothing better than enjoying 'Battlestar Galactica' with the best picture on TV, except later this year when we rule the airwaves with 100 channels in HD."
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET�, and MLB EXTRA INNINGS�. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan�, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on the Company, please visit directv.com.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.
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[10/17/25 - 01:16 PM] "Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July "Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.
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[10/17/25 - 10:38 AM] "Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.
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[10/17/25 - 10:01 AM] 51st Season of "Saturday Night Live" Continues with Three Back-to-Back Shows in November Miles Teller is on tap to host on November 1, followed by Nikki Glaser on November 8, and Glen Powell on November 15.
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[10/17/25 - 09:05 AM] All-New Season of "The Last Woodsmen" Premieres Friday, November 14 at 9PM ET/PT on Discovery Deep in the untamed wilderness of the Pacific Northwest, veteran logger Jared Douglas returns to put everything on the line in the new season.
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[10/17/25 - 09:01 AM] Video: "Mob War: Philadelphia vs. The Mafia" - Sneak Peek - Netflix A brutal mob war between John Stanfa and Joey Merlino plunges '90s Philadelphia into chaos and bloodshed in this captivating true-crime series.
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[10/17/25 - 08:31 AM] Video: "Me late que si" - Official Trailer - Netflix A desperate, ordinary man, fed up with his misfortune, hatches a daring heist and assembles a very unusual group to attempt the impossible: stealing a live lottery jackpot.
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[10/17/25 - 08:00 AM] "Weapons" Begins Streaming Exclusively on HBO Max October 24 When all but one child from the same class mysteriously vanish on the same night at 2:17 a.m., a community is left questioning who or what is behind their disappearance.
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[10/17/25 - 07:01 AM] Video: "My Secret Santa" - Official Trailer - Netflix A vivacious single-mom (Alexandra Breckenridge) in need of a job decides to disguise herself as a man in order to get hired as the seasonal Santa at a luxury ski resort.
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[10/17/25 - 07:01 AM] "Euphoria" Season 3 Is Coming Spring 2026 Newly announced cast members include Gideon Adlon, Bill Bodner, Colleen Camp, Danielle Deadwyler, Homer Gere, Jessica Blair Herman, Natasha Lyonne, Hemky Madera, Kwame Patterson, Trisha Paytas, Rebecca Pidgeon, Bella Podaras, Cailyn Rice, Eli Roth, Madison Thompson, Jack Topalian, Sam Trammell, Matthew Willig.
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[10/17/25 - 06:01 AM] Video: "Eloa the Hostage: Live on TV" - Official Trailer - Netflix This gripping documentary explores the case of a teenage girl who was kidnapped by her ex-boyfriend in one of Brazil's most shocking hostage situations.
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[10/17/25 - 06:01 AM] Apple Is the Exclusive New Broadcast Partner for Formula 1 in the U.S. Apple TV will deliver comprehensive coverage of Formula 1, with all practice, qualifying, Sprint sessions, and Grands Prix available to Apple TV subscribers.
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[10/16/25 - 02:11 PM] Video: National Geographic Unveils First Look at "Chris Hemsworth: A Road Trip to Remember" - A Powerful and Heartfelt Special Featuring the Global Movie Star on His Most Personal Journey Yet The one-hour documentary, from Academy Award-nominated filmmaker Darren Aronofsky's Protozoa, Jane Root's Nutopia, and Chris Hemsworth and Ben Grayson's Wild State, premieres November 23 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.
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[10/16/25 - 12:58 PM] Lifetime Announces Annual "It's a Wonderful Lifetime" Holiday Movie Slate Kicking Off November 29th Featured talent this year includes Brandy Norwood, Kane & Katelyn Brown, Loretta Devine, Debbi Morgan, Arielle Kebbel, Tyler Hilton, James Lafferty, Vivica A. Fox, Jackée Harry, Sy'Rai Smith, Nischelle Turner, Jeffrey Bowyer-Chapman, and others.
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[10/16/25 - 12:31 PM] Video: "The Witcher" Season 4 - Character Trailer - Netflix Scattered to fates unknown, Geralt, Yennefer and Ciri traverse the war-torn Continent and its countless enemies in the hope of finding each other again.
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[10/16/25 - 11:32 AM] A+E Global Media and Rachael Ray's Free Food Studios Cook Up Expanded Programming Partnership with Over 100 New Episodes Ordered The network has ordered 110 new episodes of Ray's programming, including new episodes of "Meals in Minutes," that will continue to focus on her approachable and comforting cooking style.
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