or


[01/29/07 - 09:32 PM]
Hallmark Channel Launches Fourth Annual Multi-Platform Valentine's Day Promotion with Hallmark Gold Crown(R) Stores
The campaign will also spotlight its upcoming movie "Love is a Four Letter Word," which premieres Saturday, February 3.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES FOURTH ANNUAL MULTI-PLATFORM VALENTINE�S DAY PROMOTION WITH HALLMARK GOLD CROWN� STORES

Participating Distribution Partners Represent 52 Million Subscriber Homes

Sweepstakes Awards a Grand Prize Romantic Getaway Trip to Los Angeles Including VIP Set Visit to a Hallmark Original Movie

Hallmark Channel, the premiere destination for family-friendly programming and holiday celebrations, will partner with its distribution partners representing nearly 52 million subscriber homes this February on the network�s fourth annual Valentine�s Day promotion, �Month of Romance.� This year�s month-long campaign is a multi-platform initiative that combines on-air, online and in-store marketing tools to drive viewer awareness and tune-in, and customer satisfaction.

The sweepstakes is presented nationally in part by Quaker Life� Chocolate Oat Crunch Cereal and Cepacol� Lozenges.

The �Month of Romance� sweepstakes runs from January 24 to February 14 and can be entered via mail or online at www.hallmarkchannel.com. In addition, shoppers who use their Hallmark Gold Crown� card at participating Hallmark Gold Crown� stores will be automatically entered.

One lucky grand prize winner will be awarded a romantic getaway for two to Los Angeles for 5 days/4 nights, including roundtrip airfare, deluxe hotel accommodations, a $500 spa gift card, two romantic dinners, $500 spending money and a behind-the-scenes visit of an upcoming Hallmark Channel original movie. In addition, exclusive DVD 3-packs of the network�s original movies will be awarded to local winners in each participating market.

�Month of Romance� supports Hallmark Channel�s �Whole Lotta Love� festival � a month-long line-up of romantic movies airing Monday through Saturday at 9 p.m., ET/PT � as well as the exclusive world premiere of the network�s Original movie, �Love is a Four Letter Word,� premiering Saturday, February 3 (9 p.m., ET/PT).

To support �Month of Romance,� Hallmark Channel�s distribution partners agree to run a series of tune-in and revenue generating product cross-channel spots, some of which include HSI, DVR, VOD or bundled services. In return, affiliates will receive customized point-of-sale displays and take-ones in nearly 4,000 participating Hallmark Gold Crown� stores. The POS displays will also be featured in distributor retail payment centers. The POS displays promote the sweepstakes and the premiere of �Love is a Four Letter Word� and include a February Romantic Movie Guide listing the movies that will air throughout the month. In addition, the brochure will spotlight a Hallmark Gold Crown� offer for a Josh Groban CD for $7.95 and a Hug-A-Bunch plush for $9.95, each with the required purchase of three Hallmark cards per offer.

�Love is a Four Letter Word� tells the story of how success in mediating divorce cases has led to cynicism in love for lawyers Emily Bennett (Teri Polo, �Meet the Fockers�) and Kenton Rhodes (Robert Mailhouse, �Sports Night�) in �Love is a Four Letter Word.� The more they win, the more they believe that relationships and marriage just don�t work. But their battle-hardened shells begin to crack when they meet at the wedding of their respective friends. Sparks fly immediately, followed by a romantic walk on the beach and a moonlit kiss. The pair gets more than they bargained for the next morning when they show up for court and realize that they are on opposite sides of the divorce case of Martin (Barry Bostwick, �Spin City�) and Margot Harper (Donna Mills, �Knots Landing�). As Kenton and Emily struggle with their personal and professional reasons against being in a relationship, the Harpers� divorce begins to make the couple realize that they may be losing more than just material possessions.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [january 2007]  
S
M
T
W
T
F
S
 


· LOVE IS A FOUR-LETTER WORD (HALLMARK)
· SPIN CITY (ABC)
· SPORTS NIGHT (ABC)





[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.

[05/25/17 - 10:02 AM]
HBO Renews Hit Series "Silicon Valley" and "Veep" for 2018
Both shows are returning in 2018, it was announced today by Casey Bloys, president, HBO Programming.

[05/25/17 - 09:57 AM]
Ina Garten Launches "Barefoot Contessa: Cook Like a Pro" on Sunday, May 28th at 11AM ET/PT on Food Network
Each of the all-new eight episodes were shot on-location at Ina's home in East Hampton, New York.

[05/25/17 - 09:37 AM]
Video: Sneak Peaks from Netflix's "Friends from College" - Premieres July 14th
Soak up all of the immature use of mature language in four all new NSFW sneak peeks at the new Netflix original series.

[05/25/17 - 09:26 AM]
Hip-Hop. Money. Fame. Deception. Murder. All Collide in New Original Scripted Series, "Tales", Premiering Tuesday, June 27, 2017
The project is a scripted anthology series of "song stories" weaving classic and current hip-hop songs into captivating visual narratives from the lyrics of some of hip-hop's greatest hits.

[05/25/17 - 08:59 AM]
Video: All-New Hack into "Broad City!" Communication Barriers Keep Abbi & Ilana From Successfully Playing Synchronized Solitaire
Season four premieres on Wednesday, August 23 on Comedy Central.

[05/25/17 - 08:44 AM]
Bravo Media Premieres Season Three of "Odd Mom Out" on Wednesday, July 12 at 10PM ET/PT
Joining the cast this season is Christine Taylor playing Brooke's older sister, Barrett.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
Travel Channel Names 10 of the Newest Extreme Waterslides to Ride this Weekend
These awesome aquatic adventures are just the beginning of the fun in Travel Channel's new season of "Xtreme Waterparks," premiering on Sunday, June 4.

[05/25/17 - 07:31 AM]
"Andi Mack" Has Been Ordered for Second Season on Disney Channel
The series ranks as the #1 TV series of 2017 to-date among Girls 6-11, Girls 9-14 and Girls 6-14.

[05/25/17 - 07:04 AM]
Video: EPIX Releases First Trailer for "Get Shorty"
The series is based in part on the 1990 Elmore Leonard novel of the same name.