or


[01/29/07 - 09:32 PM]
Hallmark Channel Launches Fourth Annual Multi-Platform Valentine's Day Promotion with Hallmark Gold Crown(R) Stores
The campaign will also spotlight its upcoming movie "Love is a Four Letter Word," which premieres Saturday, February 3.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES FOURTH ANNUAL MULTI-PLATFORM VALENTINE�S DAY PROMOTION WITH HALLMARK GOLD CROWN� STORES

Participating Distribution Partners Represent 52 Million Subscriber Homes

Sweepstakes Awards a Grand Prize Romantic Getaway Trip to Los Angeles Including VIP Set Visit to a Hallmark Original Movie

Hallmark Channel, the premiere destination for family-friendly programming and holiday celebrations, will partner with its distribution partners representing nearly 52 million subscriber homes this February on the network�s fourth annual Valentine�s Day promotion, �Month of Romance.� This year�s month-long campaign is a multi-platform initiative that combines on-air, online and in-store marketing tools to drive viewer awareness and tune-in, and customer satisfaction.

The sweepstakes is presented nationally in part by Quaker Life� Chocolate Oat Crunch Cereal and Cepacol� Lozenges.

The �Month of Romance� sweepstakes runs from January 24 to February 14 and can be entered via mail or online at www.hallmarkchannel.com. In addition, shoppers who use their Hallmark Gold Crown� card at participating Hallmark Gold Crown� stores will be automatically entered.

One lucky grand prize winner will be awarded a romantic getaway for two to Los Angeles for 5 days/4 nights, including roundtrip airfare, deluxe hotel accommodations, a $500 spa gift card, two romantic dinners, $500 spending money and a behind-the-scenes visit of an upcoming Hallmark Channel original movie. In addition, exclusive DVD 3-packs of the network�s original movies will be awarded to local winners in each participating market.

�Month of Romance� supports Hallmark Channel�s �Whole Lotta Love� festival � a month-long line-up of romantic movies airing Monday through Saturday at 9 p.m., ET/PT � as well as the exclusive world premiere of the network�s Original movie, �Love is a Four Letter Word,� premiering Saturday, February 3 (9 p.m., ET/PT).

To support �Month of Romance,� Hallmark Channel�s distribution partners agree to run a series of tune-in and revenue generating product cross-channel spots, some of which include HSI, DVR, VOD or bundled services. In return, affiliates will receive customized point-of-sale displays and take-ones in nearly 4,000 participating Hallmark Gold Crown� stores. The POS displays will also be featured in distributor retail payment centers. The POS displays promote the sweepstakes and the premiere of �Love is a Four Letter Word� and include a February Romantic Movie Guide listing the movies that will air throughout the month. In addition, the brochure will spotlight a Hallmark Gold Crown� offer for a Josh Groban CD for $7.95 and a Hug-A-Bunch plush for $9.95, each with the required purchase of three Hallmark cards per offer.

�Love is a Four Letter Word� tells the story of how success in mediating divorce cases has led to cynicism in love for lawyers Emily Bennett (Teri Polo, �Meet the Fockers�) and Kenton Rhodes (Robert Mailhouse, �Sports Night�) in �Love is a Four Letter Word.� The more they win, the more they believe that relationships and marriage just don�t work. But their battle-hardened shells begin to crack when they meet at the wedding of their respective friends. Sparks fly immediately, followed by a romantic walk on the beach and a moonlit kiss. The pair gets more than they bargained for the next morning when they show up for court and realize that they are on opposite sides of the divorce case of Martin (Barry Bostwick, �Spin City�) and Margot Harper (Donna Mills, �Knots Landing�). As Kenton and Emily struggle with their personal and professional reasons against being in a relationship, the Harpers� divorce begins to make the couple realize that they may be losing more than just material possessions.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [january 2007]  
S
M
T
W
T
F
S
 


· LOVE IS A FOUR-LETTER WORD (HALLMARK)
· SPIN CITY (ABC)
· SPORTS NIGHT (ABC)





[09/19/17 - 12:30 PM]
"Younger's" Fourth Season Marks Highest-Rated and Most-Watched in Series History
TV Land further spins the numbers for the series to date.

[09/19/17 - 12:29 PM]
Syfy Reveals New "Happy!" Photos & Premiere Date
The graphic novel adaptation will shift one week to now premiere on Wednesday, December 6 at 10:00/9:00c.

[09/19/17 - 12:02 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Multi-Platform Viewers with 12.2 Million Viewers
FOX further spins the numbers for the series to date.

[09/19/17 - 11:39 AM]
HGTV "Flip or Flop" Franchise to Add "Flip or Flop Paradise"
Plus: "Flip or Flop Fort Worth" will premiere on Thursday, November 2.

[09/19/17 - 11:30 AM]
"Saturday Night Live" Is Staying Live from Coast to Coast
For the Mountain and Pacific time zones, "SNL" will also be repeated at 11:30 p.m.

[09/19/17 - 11:24 AM]
AMC Releases "The Walking Dead" Season Eight Key Art
The art features Rick Grimes (Andrew Lincoln) and his group of survivors preparing for "All Out War."

[09/19/17 - 11:00 AM]
HBO Renews Drama Series "The Deuce," Created by George Pelecanos and David Simon, Starring James Franco and Maggie Gyllenhaal, for Second Season
"We are thrilled to continue our creative collaboration with master storytellers David Simon and George Pelecanos," said Casey Bloys.

[09/19/17 - 10:35 AM]
"Carnival Eats" Continues Its Culinary Ride Around Fairs and Festivals on New Season
In each of the 13 half-hour episodes, host Noah Cappe discovers the most unique and unimaginable bites served at midways, festivals and carnivals today.

[09/19/17 - 10:25 AM]
Bravo Media Gives Fans Three More Reasons to Watch with Back-to-Back-to-Back Atlanta Premieres on Sunday, November 5
New seasons of "The Real Housewives of Atlanta" and "Married to Medicine" will bookend the premiere of "Xscape: Still Kickin' It."

[09/19/17 - 10:12 AM]
Video: Behind the Scenes of "Star Trek: Discovery" with the Series' Cast and Creators
The newest edition of the "Star Trek" franchise is set to premiere this Sunday, September 24.

[09/19/17 - 09:52 AM]
"Stranger Things" Writer Justin Doble Closes Overall Deal with Amazon Studios
Doble will develop genre television projects exclusively for Prime Video.

[09/19/17 - 08:54 AM]
Science Channel Breaks Down Causes of Massive Hurricanes "Super Hurricanes: Inside Monster Storms" Premieres Friday, September 22 at 9PM
"These two back-to-back hurricanes are not just a wake-up call to residents of coastal areas, but to scientists working to understand the origins and patterns of devastating weather events," said Caroline Perez.

[09/19/17 - 08:19 AM]
Monday's Broadcast Ratings: ABC Pulls in Front with "DWTS" Return
The Alphabet's reality franchise is back on par with a year ago.

[09/19/17 - 07:58 AM]
Comedy Central's "The Opposition w/ Jordan Klepper" Taps Tim Baltz, Laura Grey, Aaron Jackson, Josh Sharp, Kobi Libii and Niccole Thurman as Citizen Journalists
They will be joining Host Jordan Klepper in satirizing the hyperbolic, conspiracy-laden noise machine that is the alternative-media landscape on both the right and left.

[09/19/17 - 07:05 AM]
Season Seven of E!'s Sizzling Hit Series "Total Divas" Premieres Wednesday, November 1
The season finale, airing January 31, 2018, will mark the show's 100th episode.