or


[01/31/07 - 01:26 PM]
NBC.com Extends Program Reach Online as New Independent Research Shows That 78 Percent of Rewind Users Watch Episodes Missed on Broadcast Television
Also: 26% have re-watched an episode after watching the broadcast and 34% used the online player to watch a show they had never seen before.

[via press release from NBC]

NBC.COM EXTENDS PROGRAM REACH ONLINE AS NEW INDEPENDENT RESEARCH SHOWS THAT 78 PERCENT OF REWIND USERS WATCH EPISODES MISSED ON BROADCAST TELEVISION

Data Also Shows NBC Rewind Audience Builds On NBC Primetime's Upscale Audience By Skewing Younger, More Male and Higher Educated Than General Internet Users

BURBANK, Calif. - January 31, 2007 - NBC.com today announced new research findings for users of its NBC Rewind full-length episode video player. A full 78 percent of its online users have watched an episode they had missed on broadcast television, expanding the reach of NBC Entertainment programming on the Net. Further, 26 percent have re-watched an episode after watching the broadcast and 34 percent used the online player to watch a show they had never seen before. In addition, Rewind users built upon NBC Primetime's already upscale audience by skewing younger, more male and higher educated than average television and internet audiences.

The announcements were made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"Our viewers responded strongly to the streaming video on our site," said Gaspin. "Contrary to conventional wisdom, consumers are ready to watch long-form entertainment on the web and we plan on making more available. We're especially encouraged by this research and believe that we've only seen the tip of the iceberg on this new platform."

Since NBC Rewind's debut on October 1, 2006, 6.9 million unique users have streamed nearly 42 million full-episode videos. The average time spent per visit in December 2006 averaged 35 minutes for NBC Rewind -- the third straight month the figure had increased. Usage of NBC Rewind helped make NBC.com the number one broadcast network website in December 2006 and the third ranking television site overall, behind AOL TV and MSN TV and ahead of Yahoo!TV and ABC.com, according to comScore Media Metrix.

From an advertising perspective, 81 percent recall the pre-roll ads after two or more exposures. And 72 percent agree that Rewind ads are less disruptive than traditional advertising while over 40 percent agree that ads are easy to remember, seamlessly integrated and caught their attention. More than 60 percent of users always watch the full episode when viewing in on Rewind.

In addition to full episodes of "Heroes," "30 Rock," "Friday Night Lights," "Las Vegas," "Studio 60" and "My Name Is Earl," NBC.com will be making more episodes of its programming available for streaming in 2007, including selected episodes of "Grease: You're The One That I Want" and "The Apprentice."

Insight Express provided the independent research study.





  [january 2007]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· APPRENTICE, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· GREASE: YOU'RE THE ONE THAT I WANT (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· MY NAME IS EARL (NBC)
· STUDIO 60 ON THE SUNSET STRIP (NBC)











[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 03:46 PM]
Video: Willie's Views on Scottish Independence - "The Simpsons" - Animation on FOX
The milestone 26th season of the series launches Sunday, September 28 at 8:00/7:00c on FOX.

[09/12/14 - 02:01 PM]
UEFA Champions League and UEFA Europa League Group Stage Action Gets Underway on Sept. 16
Coverage also includes the premiere of FOX Sports' MULTIMATCH 90, a live whip-around show which brings viewers every goal and big play in near-real time.

[09/12/14 - 01:26 PM]
NBC's "Dateline" Produces First-Ever Full-Length Original Web Exclusive, "Oscar Pistorius: The Verdict"
The original documentary will go live on DatelineNBC.com tonight, Friday September 12 at 7pm and will be available online only.

[09/12/14 - 12:27 PM]
Hallmark Hall of Fame Moves Premieres to Hallmark Channel
The first movie in the new arrangement will be "One Christmas Eve," starring Anne Heche.

[09/12/14 - 12:07 PM]
Video: Wilson Cruz & The USC Marching Band Visit L.A. Children's Hospital - "Red Band Society"
The new drama premieres next Wednesday, September 17 on FOX.

[09/12/14 - 10:53 AM]
Discovery Channel Documents Never-Before-Seen Behavior in "Tigress Blood"
The one-hour special premieres September 20 at 8:00/7:00c on the network.

[09/12/14 - 10:09 AM]
Warner Bros. Television Brings the Worlds of "Gotham," "Constantine," "The Following," "Forever" and "Person of Interest" to New York Comic Con October 9-12
For the second year at NYCC, Warner Bros. Television will host preview night screenings in the Main Stage on Thursday, October 9.

[09/12/14 - 09:38 AM]
USA Network's Acclaimed Series "White Collar" to Air Sixth and Final Season Beginning Thursday, November 6 at 9/8c
Said swan song will be followed by the return of "Covert Affairs" at 10:00/9:00c.

[09/12/14 - 09:34 AM]
TNT Books Second Season of "Murder in the First"
The cable channel has ordered 10 episodes for the second season.

[09/12/14 - 09:31 AM]
CBS Daytime Game Shows "The Price Is Right" and "Let's Make A Deal" Kick Off Their New Seasons Monday, Sept. 22
Drew Carey and Wayne Brady return as hosts of the series, back for their 43rd and sixth season, respectively.

[09/12/14 - 09:27 AM]
FXP Signs Emmy(R) Award-Winning "Fargo" Producer John Cameron to Overall Deal
The two-year agreement between FXP and Cameron covers all projects developed for television, both cable and broadcast.