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[01/31/07 - 01:26 PM]
NBC.com Extends Program Reach Online as New Independent Research Shows That 78 Percent of Rewind Users Watch Episodes Missed on Broadcast Television
Also: 26% have re-watched an episode after watching the broadcast and 34% used the online player to watch a show they had never seen before.

[via press release from NBC]

NBC.COM EXTENDS PROGRAM REACH ONLINE AS NEW INDEPENDENT RESEARCH SHOWS THAT 78 PERCENT OF REWIND USERS WATCH EPISODES MISSED ON BROADCAST TELEVISION

Data Also Shows NBC Rewind Audience Builds On NBC Primetime's Upscale Audience By Skewing Younger, More Male and Higher Educated Than General Internet Users

BURBANK, Calif. - January 31, 2007 - NBC.com today announced new research findings for users of its NBC Rewind full-length episode video player. A full 78 percent of its online users have watched an episode they had missed on broadcast television, expanding the reach of NBC Entertainment programming on the Net. Further, 26 percent have re-watched an episode after watching the broadcast and 34 percent used the online player to watch a show they had never seen before. In addition, Rewind users built upon NBC Primetime's already upscale audience by skewing younger, more male and higher educated than average television and internet audiences.

The announcements were made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"Our viewers responded strongly to the streaming video on our site," said Gaspin. "Contrary to conventional wisdom, consumers are ready to watch long-form entertainment on the web and we plan on making more available. We're especially encouraged by this research and believe that we've only seen the tip of the iceberg on this new platform."

Since NBC Rewind's debut on October 1, 2006, 6.9 million unique users have streamed nearly 42 million full-episode videos. The average time spent per visit in December 2006 averaged 35 minutes for NBC Rewind -- the third straight month the figure had increased. Usage of NBC Rewind helped make NBC.com the number one broadcast network website in December 2006 and the third ranking television site overall, behind AOL TV and MSN TV and ahead of Yahoo!TV and ABC.com, according to comScore Media Metrix.

From an advertising perspective, 81 percent recall the pre-roll ads after two or more exposures. And 72 percent agree that Rewind ads are less disruptive than traditional advertising while over 40 percent agree that ads are easy to remember, seamlessly integrated and caught their attention. More than 60 percent of users always watch the full episode when viewing in on Rewind.

In addition to full episodes of "Heroes," "30 Rock," "Friday Night Lights," "Las Vegas," "Studio 60" and "My Name Is Earl," NBC.com will be making more episodes of its programming available for streaming in 2007, including selected episodes of "Grease: You're The One That I Want" and "The Apprentice."

Insight Express provided the independent research study.





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· 30 ROCK (NBC)
· APPRENTICE, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· GREASE: YOU'RE THE ONE THAT I WANT (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· MY NAME IS EARL (NBC)
· STUDIO 60 ON THE SUNSET STRIP (NBC)









[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.

[07/02/15 - 07:35 AM]
NBC Renews New Variety Series "I Can Do That" for Eight-Episode Second Season
"This series thrust our celebrities out of their comfort zones and into exciting, unpredictable situations and they rose to the occasion each week," said Paul Telegdy.

[07/02/15 - 07:09 AM]
Bravo Media's "Married to Medicine" and "Mother Funders" Move to a New Time Beginning Sunday July 5
Both series will now air one hour later: 9:00/8:00c and 10:00/9:00c, respectively.

[07/02/15 - 07:00 AM]
Amid a Sea of Schtick, Nat Geo WILD Presents Some Real-World Reality for the Whole Family
"We are proud to be the only network that dedicates one night every week to wildlife programming," said Geoff Daniels.

[07/02/15 - 06:36 AM]
Discovery Life Channel to Air Exclusive First Interview with Mata Conjoined Twins Family at Home in ABC News Produced Documentary "Conjoined Twins: Miracle Separation"
The one-hour special premieres Thursday, July 16 at 9:00/8:00c.

[07/02/15 - 06:04 AM]
Second Season of Amazon Original Kids Series "Annedroids" is Now Available for Amazon Prime Members in the US and UK
Created by Emmy Award-winning producer/director J.J. Johnson and Sinking Ship Entertainment, the new season features the voice of Geena Davis and is aimed at children aged six through 11.