or


[01/31/07 - 01:26 PM]
NBC.com Extends Program Reach Online as New Independent Research Shows That 78 Percent of Rewind Users Watch Episodes Missed on Broadcast Television
Also: 26% have re-watched an episode after watching the broadcast and 34% used the online player to watch a show they had never seen before.

[via press release from NBC]

NBC.COM EXTENDS PROGRAM REACH ONLINE AS NEW INDEPENDENT RESEARCH SHOWS THAT 78 PERCENT OF REWIND USERS WATCH EPISODES MISSED ON BROADCAST TELEVISION

Data Also Shows NBC Rewind Audience Builds On NBC Primetime's Upscale Audience By Skewing Younger, More Male and Higher Educated Than General Internet Users

BURBANK, Calif. - January 31, 2007 - NBC.com today announced new research findings for users of its NBC Rewind full-length episode video player. A full 78 percent of its online users have watched an episode they had missed on broadcast television, expanding the reach of NBC Entertainment programming on the Net. Further, 26 percent have re-watched an episode after watching the broadcast and 34 percent used the online player to watch a show they had never seen before. In addition, Rewind users built upon NBC Primetime's already upscale audience by skewing younger, more male and higher educated than average television and internet audiences.

The announcements were made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"Our viewers responded strongly to the streaming video on our site," said Gaspin. "Contrary to conventional wisdom, consumers are ready to watch long-form entertainment on the web and we plan on making more available. We're especially encouraged by this research and believe that we've only seen the tip of the iceberg on this new platform."

Since NBC Rewind's debut on October 1, 2006, 6.9 million unique users have streamed nearly 42 million full-episode videos. The average time spent per visit in December 2006 averaged 35 minutes for NBC Rewind -- the third straight month the figure had increased. Usage of NBC Rewind helped make NBC.com the number one broadcast network website in December 2006 and the third ranking television site overall, behind AOL TV and MSN TV and ahead of Yahoo!TV and ABC.com, according to comScore Media Metrix.

From an advertising perspective, 81 percent recall the pre-roll ads after two or more exposures. And 72 percent agree that Rewind ads are less disruptive than traditional advertising while over 40 percent agree that ads are easy to remember, seamlessly integrated and caught their attention. More than 60 percent of users always watch the full episode when viewing in on Rewind.

In addition to full episodes of "Heroes," "30 Rock," "Friday Night Lights," "Las Vegas," "Studio 60" and "My Name Is Earl," NBC.com will be making more episodes of its programming available for streaming in 2007, including selected episodes of "Grease: You're The One That I Want" and "The Apprentice."

Insight Express provided the independent research study.





  [january 2007]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· APPRENTICE, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· GREASE: YOU'RE THE ONE THAT I WANT (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· MY NAME IS EARL (NBC)
· STUDIO 60 ON THE SUNSET STRIP (NBC)





[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.