or


[01/31/07 - 09:47 PM]
We TV's Launches Month-Long Promotional Sweepstakes Targeting Women Over Valentines Day
The "Steel Your Heart" promotional campaign includes a month-long sweepstakes and Valentines weekend movie marathon featuring the movies from acclaimed romance novelist, Danielle Steel.

[via press release from WE: Women's Entertainment]

WE tv's Launches Month-Long Promotional Sweepstakes Targeting Women Over Valentines Day

WE tv's Steel Your Heart Promotion Sponsored by eHarmony

New York, NY - January 31, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today Steel Your Heart, a new initiative that leverages the network's movie slate, creating a unique branding opportunity for its advertiser, eHarmony. The Steel Your Heart promotional campaign includes a month-long sweepstakes and Valentines weekend movie marathon featuring the movies from acclaimed romance novelist, Danielle Steel. eHarmony has signed on to advertise throughout the campaign where brand presence will be featured on-air and online at WE.tv over the course of February.

"With Steel Your Heart, WE provides a romantic movie viewing destination for its core demographic of women to turn to throughout the weekend, leading up to Valentines Day, while also creating a unique long-term, branding opportunity on-air and online," said Arlene Manos, President of Rainbow national network advertising sales. "We look forward to continuing to create customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our audience who are the decision-makers in the home."

The Steel Your Heart weekend movie marathon, on February 10th and 11th will premiere movies based from the novels of Danielle Steel including Once in a Lifetime, Kaleidoscope, Changes and Daddy. The Steel Your Heart sweepstakes will be conducted throughout the month of February where the grand prize is a three day/two night trip for two to San Francisco. Details of the sweepstakes will promoted on-air and online with entry forms online at WE.tv.

As a part of the sponsorship agreement, eHarmony will receive on-air spots driving entry to the sweepstakes and promotional tagged tune-ins and billboards during the movie marathon. Online presence includes sponsorship of the sweepstakes entry page, movie promotion homepage, presence in the February e-mail newsletter to all of WE's registered users and a banner advertisement.

Last February, eHarmony sponsored WE tv's Valentine's Day sweepstakes, Happily Ever After.

Original programming has garnered record ratings success for WE tv in 2006. 2006 is the best year in the history of the network for HH ratings (.27) as well as HH delivery (158K). In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a division of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and SPORTSKOOL, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[08/19/14 - 05:15 PM]
"Brooklyn Nine-Nine" Cuffs Eva Longoria as Guest Star on Three-Episode Arc This Fall on FOX
She'll play a defense attorney who catches Jake's (Andy Samberg) attention when she faces off against him in court.

[08/19/14 - 04:40 PM]
NBC Drops "Working the Engels" in Favor of Back-to-Back Originals from "Welcome to Sweden"
The Peacock will opt for new episodes of "Sweden" at 9:00/8:00c and 9:30/8:30c beginning this Thursday, August 21.

[08/19/14 - 03:04 PM]
"Bad Girls Club: Redemption" Premieres October 7 at 8PM ET/PT on Oxygen
This season, the best of the bad move into a LA mansion, ready to ride the rocky road to change, while making new friends and facing off with old enemies along the way.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 01:01 PM]
Springfield Celebrates "The Simpsons'" 25th Anniversary with a Special Mural on Monday, August 25
Special guest Yeardley Smith, comedic actress and voice of "Lisa Simpson," will be in Springfield to celebrate the mural, sign autographs and take questions during the event.

[08/19/14 - 12:29 PM]
Jason Taylor, Kevin Gilbride & Paul Burmeister Join Mike Florio on "Pro Football Talk" for 2014 NFL Season
In addition, Mike Ryan, who boasts 26 NFL seasons of athletic training experience, will join PFT to provide perspective on injuries and sports medicine.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 11:21 AM]
Hip-Hop Artist, Television Host and Actor Shad Moss, a.k.a. Bow Wow, Joins the Cast of "CSI: Cyber"
Moss will play hacker Brody "Baby Face" Nelson. Nineteen going on 20, Nelson is a cyber-intrusion savant.

[08/19/14 - 10:57 AM]
Sink Your Teeth Into Season One of Robert Rodriguez's Critically-Acclaimed "From Dusk Till Dawn: The Series" Available August 19 on Netflix
The Netflix launch comes on the heels of a recent announcement from El Rey Network that the series will begin production on season two in Austin, TX this October.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 10:40 AM]
"Untold with Maria Menounos" Returns Thursday, August 28th at 8:00PM ET/PT
This time "Untold" goes beyond the headlines to take a closer look at three major pop culture topics: "Star Stalkers," "Rags to Reality" and the "EDM-Pire."