or


[01/31/07 - 09:47 PM]
We TV's Launches Month-Long Promotional Sweepstakes Targeting Women Over Valentines Day
The "Steel Your Heart" promotional campaign includes a month-long sweepstakes and Valentines weekend movie marathon featuring the movies from acclaimed romance novelist, Danielle Steel.

[via press release from WE: Women's Entertainment]

WE tv's Launches Month-Long Promotional Sweepstakes Targeting Women Over Valentines Day

WE tv's Steel Your Heart Promotion Sponsored by eHarmony

New York, NY - January 31, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today Steel Your Heart, a new initiative that leverages the network's movie slate, creating a unique branding opportunity for its advertiser, eHarmony. The Steel Your Heart promotional campaign includes a month-long sweepstakes and Valentines weekend movie marathon featuring the movies from acclaimed romance novelist, Danielle Steel. eHarmony has signed on to advertise throughout the campaign where brand presence will be featured on-air and online at WE.tv over the course of February.

"With Steel Your Heart, WE provides a romantic movie viewing destination for its core demographic of women to turn to throughout the weekend, leading up to Valentines Day, while also creating a unique long-term, branding opportunity on-air and online," said Arlene Manos, President of Rainbow national network advertising sales. "We look forward to continuing to create customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our audience who are the decision-makers in the home."

The Steel Your Heart weekend movie marathon, on February 10th and 11th will premiere movies based from the novels of Danielle Steel including Once in a Lifetime, Kaleidoscope, Changes and Daddy. The Steel Your Heart sweepstakes will be conducted throughout the month of February where the grand prize is a three day/two night trip for two to San Francisco. Details of the sweepstakes will promoted on-air and online with entry forms online at WE.tv.

As a part of the sponsorship agreement, eHarmony will receive on-air spots driving entry to the sweepstakes and promotional tagged tune-ins and billboards during the movie marathon. Online presence includes sponsorship of the sweepstakes entry page, movie promotion homepage, presence in the February e-mail newsletter to all of WE's registered users and a banner advertisement.

Last February, eHarmony sponsored WE tv's Valentine's Day sweepstakes, Happily Ever After.

Original programming has garnered record ratings success for WE tv in 2006. 2006 is the best year in the history of the network for HH ratings (.27) as well as HH delivery (158K). In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a division of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and SPORTSKOOL, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/26/17 - 02:00 PM]
"Saturday Night Live" Adds Three Cast Members for 43rd Season
Heidi Gardner, Luke Null and Chris Redd will join the September 30 season premiere as featured players.

[09/26/17 - 01:15 PM]
FOX's "The Orville" Lands as #1 Entertainment Program of Week of September 11 in Live + 7 Ratings
FOX further spins the numbers for the week of September 11-17.

[09/26/17 - 11:39 AM]
Hallmark Channel's "Falling for Vermont" Debuts as Highest-Rated Non-News, Non-Sports Cable Program of the Week
The Hallmark Channel spins the numbers for the week of September 18-24.

[09/26/17 - 11:11 AM]
"48 Hours" Kicks Off Its 30th Anniversary Year with a New Look, Taking Viewers Inside the Journey for the Truth in Stories That Matter
Saturday night's #1 non-sports broadcast will launch with back-to-back editions starting at 9:00 PM.

[09/26/17 - 10:18 AM]
AMC Announces "Into the Badlands" Season 3 Cast Additions
Sherman Augustus, Babou Ceesay and Ella-Rae Smith join the cast as series regulars and Dean-Charles Chapman and Lewis Tan join as recurring guest stars.

[09/26/17 - 10:01 AM]
Trick or Treat with Cartoon Network this Month with All-New Spooky Specials Beginning Oct. 27
Can't wait to get the costume party started? "See It First" on the Cartoon Network app beginning Monday, Oct. 2.

[09/26/17 - 10:00 AM]
HBO Sets Debut Date for Documentary "Rolling Stone: Stories from the Edge," To Be Presented Over Two Nights, Nov. 6 and 7
The two-part, four-hour presentation is directed by Oscar(R) winner Alex Gibney and Emmy(R) winner Blair Foster.

[09/26/17 - 09:31 AM]
A&E's "Live PD" Cable's #1 Unscripted Series This Summer Returns for Season Two on October 6
Hosted by Dan Abrams with analysis from Tom Morris Jr., "Live PD" showcases the policing of America, following diverse police departments from across the country in real time as they patrol their communities.

[09/26/17 - 09:28 AM]
"Who Wants to Be a Millionaire" Hits 3-Year Premiere High in Women 25-54 and Is the Only Syndicated Game Show to Improve Year Over Year
Disney-ABC Domestic Television spins the numbers for the week of September 11-15.

[09/26/17 - 09:17 AM]
The 50th Season Premiere of "60 Minutes" Is Sunday's #1 Non-Sports Broadcast
CBS further spins the numbers for Sunday, September 24.

[09/26/17 - 09:02 AM]
"Tanked" Returns to Animal Planet with Bigger Tanks and Bigger Celebrity Builds
Wayde King and Brett Raymer are two of Sin City's most imaginative businessmen and owners of Acrylic Tank Manufacturing (ATM), one of the country's most successful builders of elaborate aquariums.

[09/26/17 - 09:02 AM]
"The Grand Tour's" Clarkson, Hammond and May Announce Locations for Season Two
The trio will spend over 100 days across five continents, racking up more passport stamps from Croatia, Mozambique, Dubai, Spain, Switzerland, Colorado, New York and many more exotic locations around the world.

[09/26/17 - 08:43 AM]
ABC's "The Good Doctor" Surges Over "Dancing" to Open at #1 - ABC's Top Monday Debut in 8-1/2 Years
ABC spins the numbers for Monday, September 25.

[09/26/17 - 08:41 AM]
"The Voice" Grows +37% vs. Last Season's Finale
NBC spins the numbers for Monday, September 25.

[09/26/17 - 08:12 AM]
Monday's Broadcast Ratings: CBS Opens Season on Top in Viewers, Demos
Plus: ABC gets a big boost from the premiere of "The Good Doctor."