[02/01/07 - 11:02 AM]
Limbo 41414 and Bravo Announce the 'Bid for Bling' Limbo Auction to Win the Life of a Privileged Orange County Woman
Mobile entertainment provider Limbo 41414 to promote the second season of "Housewives" in a special series of auctions to give Bravo viewers the chance to win the lavish lifestyle of an Orange County woman.

[via press release from Bravo]


Bravo Viewers of the Second Season of "The Real Housewives of Orange County" Will Have The Chance To Win Fabulous Prizes Every Tuesday with Limbo Auctions

Play To Win the Pampered Life of a Sophisticated Orange County Woman

BURLINGAME, Calif. � January 31, 2007 � Ski trips, celebrities, spa days and more � a day in life! Mobile entertainment provider Limbo 41414� and Bravo have teamed up to promote the second season of the smash hit "The Real Housewives of Orange County" (Tuesdays at 10PM ET/PT on Bravo, beginning January 16) in a special series of Limbo Auctions � called Bid for Bling � to give Bravo viewers the chance to win the lavish lifestyle of an Orange County woman. Each Tuesday, starting on Tuesday, February 6, 2007 and running through Tuesday, March 20, 2007, Limbo 41414 technology will host cell-phone driven text-messaging-based Limbo Auctions featuring multiple extravagant prizes. The Bid for Bling Limbo Auctions can also be played online at www.41414.com.

"Bravo has enjoyed tremendous success with all of our interactive TV components, and this promotional partnership with Limbo 41414 offers a creative way promote the second season of 'The Real Housewives of Orange County,'" said Lisa Hsia, Senior Vice President, New Media and Special Projects, Bravo. "Our viewers are always looking for different ways to engage with Bravo shows, and this Limbo Auction captures the fun experience of 'The Real Housewives' perfectly."

Bid for Bling Limbo Auction prizes will include the Ski Bunny Five-Star Ski Trip for two, a Celebrity Makeover by Ted Gibson, a Spa Trip for two, as well as a Shopping Spree plus a Personal Shopping Consultation from Glam.com.

"Viewers can tune in to 'The Real Housewives of Orange County' each week to get a special keyword and then play for luxury prizes to add style and fun to their own lives. In this way, the Bid for Bling Limbo Auction will extend the experience each week as Bravo's viewers continue to interact with show through the Limbo Auction on their cell phones or online, long after the show has ended," said Jonathon Linner, CEO of Limbo 41414.

The "Limbo Auction" is an innovative, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from other sweepstakes in that it's truly an interactive game where the winner makes the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). Limbo Auction play is now available online as well at www.41414.com.

Bravo's "The Real Housewives of Orange County" follows five real-life women living in an exclusive Southern California enclave, exposing the excitement, extravagance and everyday drama that exists in their glamorous lives. Currently in its second season, "The Real Housewives of Orange County" airs Tuesdays at 10:00 p.m. ET/PT on Bravo.

Cell phone users in the United States can bid on the Bid for Bling Limbo Auctions at any time by sending a text message with the weekly keyword to 41414. The weekly keyword will be revealed every Tuesday during "The Real Housewives of Orange County" on Bravo.

For more information and complete rules about the Bid for Bling Limbo Auctions visit www.41414.com.

# # #

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.

About Bravo

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 83 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [february 2007]  


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